“48,000 members have flown since launch”

This banner ad is currently running at avios.com:

… and I find it a little odd.

The Avios scheme launched in November 2011.  The figure of 48,000 members who have flown since launch only runs to 20th April, but that is still a five month period.  On this basis, avios.com is only seeing 300 members flying per day, assuming one redemption per member.

That is a very small number given the sheer scale of the scheme.  I don’t know the number of ex-Air Miles members but it was stated last year that BAEC, Iberia Plus and Air Miles had 5.5 million combined members.  300 flying per day out of (a fairly chunky percentage of) a 5.5 million base seems very small indeed.

(Want to earn more Avios? Click here to see our latest articles on earning and spending your points and click here to see our list of current Avios promotions.)

Priority Club PointBreaks list finally released
Last chance to buy Avios points with up to 30% bonus
About Head for Points

We help business and leisure travellers maximise their Avios, frequent flyer miles and hotel loyalty points. Visit every day for three new articles or sign up for our FREE emails via this page or the box to your right.

Comments

  1. George says:

    I wonder if they mean the number of people redeeming Reward Flight Savers through avois.com.

  2. Some thoughts:

    Firstly, the previously given 5.5 million number does raise a thought, will IAG be compelled (I do doubt they would be forced) to in future state how many such accounts they have excluding the number confirmed (by combine my avios usage, etc) to be held by the same person.

    While I expect there were very few duplicates with Iberia Plus accounts before combine my Avios, I’m not sure what figure I would put on the number of Airmiles UK members who would also have had BAEC accounts.

    Further, one wonders how many new accounts in the other schemes (particularly Avios.com and BAEC) have been created by people following the switch to the shared Avios currency.

    Indeed, figures could show quite a jump!

    [And consider some unnecessary registrations on Avios.com due to confused members – there was nothing really explaining what it was, etc, I know BAEC members who originally thought it was where they were now supposed to login, etc. Tried to, got further confused, thought they HAD to regiser again and bring their balance across, etc..]

    That takes me on to my thoughs about these numbers:

    It is actually posisible that a number of Airmiles UK users also had BAEC accounts, therefore the first thing they did was move all their Avios into one pot (at BAEC) and have been redeeming from there? [Even thought we have seen some avilability improvements via Avios.com]

    Especially true if they had Gold status and wanted to aviod the fees, etc.

    Also, it might be the case that old Airmiles UK members were slightly more skewed towards longer time horizon bookings than BAEC members, etc.

    As such, it could be that lots have booked, but not yet flown.

    Finally, I’m not necessarily convinced that the old Airmiles UK scheme would have needed to have THAT many members to make it viable.

    Raffles, what do you base the idea it would be a chunky percentage of the 5.5m upon? Have BA said or suggested previously there were a lot of members?

    If it DOES have a lot of members, I could believe they had more dormant/ULTRA low level activity members. Which if true, might reviese down my estimate for the number of BAEC members in that total.

    [Hope that makes sense. Just throughts.]

    • There were 2.2m Air Miles members at the time of the switch to Avios, although many, like me, will have moved their balance immediately to Avios – although our accounts remain open.