Maximise your Avios, air miles and hotel points

Did you catch the American Express Membership Rewards / Tesco deal yesterday?

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Yesterday afternoon saw one of those crazy moments in the miles and points game.

It started at 3.36pm, when a poster on Flyertalk callyed Richyo said that he had just redeemed 4,000 American Express Membership Rewards points for a £100 Tesco gift card. This was a 2.5p per point value – at least 250% more than you would expect to get from MR on a good day, and 500% more than you usually get for gift card redemptions.

It turns out that someone at Amex had made a big mistake.

Tesco gift cards are a new offering this year from American Express. As an introductory offer, they were meant to be offered at a 16% discount. The £100 card, for instance, should have been reduced from 24,000 points to 20,000.

However, someone somewhere read their instructions wrong. Instead of reducing the price to 20,000, they reduced it by 20,000! You were getting an 84% discount!

The gift cards shot out of stock very quickly. By 4.57pm, just 80 minutes after it was posted on Flyertalk, it was dead. Tesco gift cards disappeared from the Amex website.

I placed a tentative order for £550-worth, for 22,000 Membership Rewards points. I don’t shop at Tesco, but I figured out that this was enough to get myself an iPad 5 when they appear later this year.

Amazingly, as I type this (8pm Wednesday), there are STILL some other products on offer at huge discounts. There is a Dyson DC34 handheld vacuum cleaner, reduced from 38,450 points to 3,990. They sell on eBay for £120.

They are also still offering 12 bottles of red wine from Laithwaites for 2,920 points instead of the usual 19,540.

I have passed on both of these. We don’t drink much red wine at home and becoming a Dyson reseller is too time consuming. By the time you read this these deals might be dead as well.

However, I have an e-mail confirmation for my £550 of Tesco gift cards.  Let’s see if Amex choose to deliver.


Want to earn more points from credit cards? – April 2024 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Virgin Atlantic Reward+ Mastercard

15,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback Business Credit Card

1% cashback uncapped* on all your business spending (T&C apply) Read our full review

Comments (45)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • maltapoints says:

    Interesting one re whether Amex will honour your £550. The established law on this, of course, is that an internet price that is then taken up by the consumer is not a binding contract. Rather, it’s an “invitation to treat”. You then “offer” that invitation to treat to the merchant, who can choose whether to accept it or not.

    That’s why the old mistakes like Tesco selling ipads for £4.99 etc are not legally binding contracts, and merchants can wriggle out of such mistakes.

    However, the email confirmation suggests to me you now have a binding contract (they invited you to treat, you offered, they accepted = concluded contract), and could probably sue should they not honour it.

    I appreciate Raffles you did this as much in hope as expectation – will be interesting to see how Amex respond – keep us updated.

    PS very harsh Motellgamzol, HFP is a first class blog.

  • Motellgamzol says:

    Lesson
    Read flyer talk not head for points

  • mrtibbs1999 says:

    Thanks Raffles. Nice start to the day ordering 1600 quids worth of hoovers. Fingers crossed!

  • Scott Nelson says:

    Ignore the negative comments Raffles. Like with any blog/ news source, there’s going to be a delay between the primary source of the information and the reporting of it. I’m very grateful, keep up the good work!

    • Andy L says:

      Well done Scott – i could not have put it better! I think Raffles does a superb job. Keep up the good work Raffles!

  • g2-c74d428b3fe4991fc2f2089b312fa3f9 says:

    Well, I went for a couple of Dysons this morning. Missed the furore yesterday.

  • Alexis says:

    Agree, not sure they are fully corrected atm. Just ordered a Dyson at 8.37 and went through at 3990 points. If I select one again now they still seems to be at 3990.

  • JamesG says:

    This is why the plat fee went up to £450.

  • Andy says:

    I agree that HFP is a first class blog but Motellgamzol has a point – I don’t read HFP to find out what I missed, I read to get ahead of the game and maximise the benefit to me.

    If there’s enough time to go through the process of spending the points on Tesco vouchers, I’d argue there was enough time for a short “heads up”.

    • Raffles says:

      Had it stuck around I would have posted something. By the time I saw it on FT only the £50 cards were left, and a few minutes after I’d done a test order they were all gone.

      The Dyson deals etc were/are still around, and you can make the same 2.5p per point by ordering and ebaying those, assuming you sell at £100 after all ebay and postage costs.

      Also worth pointing out that yesterday was still ‘holiday’ in our house and only today am I back behind a desk (for, amazingly, the first time since we flew to Dubai on December 13th).

      I did, by the way, do an ‘extra’ post for the – not honoured – Herald Tribune deal in September (http://headforpoints.com/2012/09/10/150000-miles-more-miles-for-173/) so I am not against ‘breaking news’ posts in principle!

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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