BAA WorldPoints – the loyalty scheme for Heathrow’s duty free shops – has launched a new sign-up promotional bonus via partner Lufthansa.
The way the scheme works is that you earn 1 point for every £1 spent in Heathrow (1 per £10 on foreign exchange). You can redeem your points for Avios, Virgin Flying Club miles, Miles & More miles, Heathrow shopping vouchers and some other odd bits and pieces, usually at 1 point = 1 mile (for Avios it is 1 point = 1.2 Avios). Full details here.
In conjunction with Lufthansa, new members who join BAA WorldPoints via this link will earn 500 bonus points when they spend £30 in one day before 15th March. The promotional code tracks automatically.
There is no obligation to use the 500 points for Miles & More miles – you are free to redeem them for Avios or Virgin Flying Club miles instead.
Now, you may well have a WorldPoints account already. However, take a minute to think. Is there anyone in your household or in your Avios household account who is not a member?
If so, get a card in their name, use it yourself (this is not a problem) and send the miles over to their account. This is more lucrative than simply adding an extra 30 points for £30 of spend to your own WorldPoints account next time you are in Heathrow. Once you’ve got the bonus, it is easy to cancel a WorldPoints account by simply unsubscribing from their emails.
If your card does not arrive before your next Heathrow trip, don’t worry. Save your receipts and scan or post them to WorldPoints – they will be dealt with promptly. WorldPoints has the best and most efficient customer service of any loyalty product I deal with.