BAA WorldPoints – the loyalty scheme for Heathrow’s duty free shops – has launched a new sign-up promotional bonus via partner Virgin Atlantic.
These sign-up bonuses come and go. But this one is the most generous we have seen in a long time. You only need to spend £10 to qualify, and the bonus miles are double what you normally see.
The way the scheme works is that you earn 1 point for every £1 spent in Heathrow (1 per £10 on foreign exchange). You can redeem your points for Avios, Virgin Flying Club miles, Miles & More miles, Heathrow shopping vouchers and some other odd bits and pieces, usually at 1 point = 1 mile (for Avios it is 1 point = 1.2 Avios). Full details here.
In conjunction with Virgin Atlantic, new members who join WorldPoints using promotional code 749 will earn 1,000 bonus points when they spend £10 in one day at Heathrow before 15th April. You can sign-up on the website at www.baaworldpoints.com.
Heathrow Express tickets also count as a qualifying purchase. You need to book tickets online to earn WorldPoints and enter your card number during the booking process. For the purposes of this promo only, bureau de change transactions are not qualifying purchases – although you still earn WorldPoints when you exchange money at Heathrow.
Now (as I also wrote last time such a promo ran, in case this line rings a bell!) you may well have a WorldPoints account already. However, take a minute to think. Is there anyone in your household or in your Avios household account who is not a member?
If so, get a card in their name, use it yourself (this is not a problem) and send the miles over to their account. This is more lucrative than simply adding an extra 10 points for £10 of spend to your own WorldPoints account next time you are in Heathrow. Once you’ve got the bonus, it is easy to cancel a WorldPoints account by simply unsubscribing from their emails.
If your card does not arrive before your next Heathrow trip, don’t worry. Save your receipts and scan or post them to WorldPoints – they will be dealt with promptly. WorldPoints has the best and most efficient customer service of any loyalty product I deal with.
Full details are here on the Virgin Atlantic website, although you need to be logged in to see them.