Last week in Berlin was Internationale Tourismus-Börse (ITB), the biggest travel show in Europe with 110,000 visitors.
Starwood, the Westin / W / Sheraton / aloft etc hotel group, was running a special promotion linked to the show. Details were only given to attendees, but there is no restriction on who can book these rates.
The link to the special ITB booking page is here.
Here are the key details for the promotion:
You need to book by March 17th for stays until June 30th
It is limited to hotels in certain countries – Austria, Czech Republic, Egypt, France, Germany, Greece, Italy, Malta, Mauritius, Poland, Portugal, Qatar, Seychelles, Spain, Turkey, Ukraine, UAE (Abu Dhabi and Dubai), UK
Rates are fully cancellable until the day of arrival – so you have nothing to lose by locking in a potential stay
The discounts are aggressive, to be honest, even if you compare these cancellable rates with advanced purchase rates.
Le Meridien Etoile in Paris, for example, falls from €268 to €140 for random nights I checked – although the website was imposing a 7 night stay for some reason, despite saying the minimum was 1 night.
Le Meridien Seychelles (which was not imposing a minimum stay) was €253 on this rate compared with €419 for the cheapest alternative.
Closer to home, a random night in London got me aloft at Excel for £80 compared with £139 for the cheapest (non cancellable) room.
The ‘happening’ W in Barcelona is also heavily discounted if you fancy a weekend break before the end of June. 7th-9th June weekend, for example, is €195 per night compared with a non-cancellable standard rate of €365 ….
Take a look and see what you can find.