If you collect Avios, you should have an Iberia Plus account. This is because, should you ever choose to redeem your Avios points for a long-haul flight on Iberia, you will pay substantially lower taxes by booking via the Iberia website rather than the BA site. This post shows how much cheaper taxes can be when booking via Iberia Plus.
You can move Avios to or from BA, Iberia and avios.com for free, instantly, using ‘Combine My Avios’. However, there are two hurdles you need to jump over before you can move Avios into Iberia Plus:
Your Iberia Plus account must be 90 days old, and
You must have ‘earned’ 1 Avios in Iberia Plus
The second point can be a bit messy, requiring you to credit a oneworld flight or a hotel stay to Iberia, to transfer some American Express Membership Rewards points over or to buy some over-priced Iberia miles.
There is now an easier way.
Iberia has launched a promotion offering 15,000 bonus Avios if you collect miles from 10 of their partners. Now, frankly, this is not going to be possible if you don’t live in Spain. You might manage 3 or 4 via hotel stays or car rentals, but the bonus is pathetically small (150 Avios for 4 partners) and you really need to hit 10 to get anything worthwhile.
However … posting this promotion on your Facebook page earns you 15 Avios.
Here is the webpage for this promotion. It is in Spanish, so using Google Chrome is an idea if you have it, as it will translate it automatically.
Click of the ’15 Avios’ bit in the bottom right and let it install the Facebook app. (You can delete the post from your wall immediately afterwards.) When it takes you back to the promotion home page, there will be a box where you need to input your Iberia Plus number to get your 15 Avios.
You can actually repeat this once a day to get 15 additional Avios, but for me it is too much of an effort! It is well worth doing this once, though. Even if you don’t plan to book an Iberia flight now, you never know when you might want to do it, and having an ‘activated’ Iberia Plus account would be required.