I posted last week about a new Iberia promotion that allowed you to earn a whopping 15 Avios points (!). There was a reason for this, though, as earning 15 points would ‘activate’ your Iberia Plus account. This means you can transfer Avios to/from British Airways and so book Iberia redemptions at the lower levels of taxes charged by Iberia Plus.
The full English version of this promotion has now been launched – ‘The Duel by Iberia Plus’. See here for full details.
Basically, the more Iberia Plus partners you use between now and the end of July, the more bonus Avios you will earn:
150 Avios when you use your card with 4 Partners
750 Avios when you use your card with 5 Partners
1,500 Avios when you use your card with 6 Partners
6,750 Avios when you use your card with 7 Partners
9,000 Avios when you use your card with 8 or 9 Partners
15,000 Avios when you use your card with 10 or more Partners
You have probably already noticed the flaw in this promotion. It is very, very unrewarding unless you can reach at least 7 (different) partners!
What partners are there?
Well, there are 26 hotel chains and car rental companies on the list. A lot of these are local Spanish groups, though. And, of course, you may be losing out in the first place by crediting hotel stays and car rentals to Iberia rather than taking points in the relevant scheme.
(It seems that you can get an easy credit from Melia by buying 1,000 Melia points for €8 and transferring them into 15 Avios!)
Of the Financial partners, only an Amex Membership Rewards transfer is possible for a UK resident.
Of the Shopping partners, only making a purchase at Bicester Village will earn you Avios.
None of the Leisure and Health & Care partners are any use here. There may be a way of buying a cinema ticket online and earning a nominal sum of Avios for it, but again you are spending money which devalues your eventual bonus.
Of the ‘Other’ partners, Sheffield Centre offers 50 Avios if you order their language courses brochure – but its not clear if they will post it abroad.
I can only see this working well if you are doing a large amount of business travel, in Spain probably, and can reach the required number of partners primarily via hotel stays. For the rest of us, I don’t think it is worth the trouble.