Roughly once every nine months or so, British Airways Executive Club runs a promotion offering a 25% bonus when you convert hotel loyalty points into Avios points.
Yesterday, I received an email from Hyatt Gold Passport which included the following:
Turn your Hyatt Gold Passport points into Avios with British Airways. Now when you convert your Hyatt Gold Passport points into Avios, you’ll earn a 25% bonus through July 15, 2013. Simply select “British Airways” when converting your points and the bonus Avios will be applied to your account.
At the moment, there is nothing about this promotion on the British Airways Executive Club website. I therefore cannot be certain that it applies to ALL hotel loyalty programmes and not just Hyatt Gold Passport. However, based on BA’s record over recent years, I fully suspect that it will apply to all schemes.
This is an especially juicy deal for those people who took out the Starwood Preferred Guest Amex card recently with the 20,000 bonus Starwood points! Those would normally convert into 25,000 Avios, but under this promotion you will receive 31,250 Avios! Not bad for a credit card sign-up bonus.
(Unfortunately, if you haven’t already got the Starwood card, it would be impossible to get one today and have the points in your Starwood account before 15th July. This promo will almost certainly be back, though.)
The main hotel schemes that you can convert into (BA) Avios are Marriott Rewards, Hilton HHonors, Club Carlson, Le Club Accorhotels, Priority Club, Hyatt Gold Passport and Starwood Preferred Guest.
Even with a 25% bonus, of course, you are usually better off using your points for free hotel nights if you think you can earn enough. The Hilton conversion rate to Avios is particularly poor, so I would only transfer those as a last resort. The Starwood conversion rate is particularly generous. Similarly, the Club Carlson transfer rate is not too bad at higher quantities (100,000 Carlson = 18,000 Avios, so 22,500 under this deal.)
Let me stress again – apart from Hyatt, there is no 100% guarantee at the moment that this promotion applies to any other hotel programme. Do not make a transfer until British Airways makes an official announcement.