Maximise your Avios, air miles and hotel points

Get £5 cashback on £10 Amex purchases tomorrow on Small Business Saturday

Links on Head for Points may support the site by paying a commission.  See here for all partner links.

Tomorrow, Saturday 7th, is the UK’s first ‘Small Business Saturday’.  And, as American Express is the main sponsor, this is a great opportunity to rack up some decent discounts with your cards.

You will receive £5 cashback on your American Express statement for every £10+ purchase you make at a participating small business on Saturday.

Small Business Saturday

The rules are simple:

You can receive cashback from an unlimited number of shops ….

… but only once per shop per card

You need to register your American Express card in advance

Supplementary cards can be registered separately and count as a ‘different’ card

All UK issued Amex cards, whether Amex, Lloyds or MBNA issued, can be registered

The website to register your cards is here (scroll down for the link).

At first glance, the list in my area seems smaller than the last Amex ‘Shop Small’ promotion.  What I don’t know is if retailers with an Amex ‘Shop Small’ sticker in their window, but who are not on this list, will count or not.

Remember that a) many retailers will be happy for you to split a purchase over a number of Amex cards and b) if a store sells gift vouchers, it may be worth buying a number of £10 ones for future use, even if you don’t want a specific product on the day.


Want to earn more points from credit cards? – April 2024 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Virgin Atlantic Reward+ Mastercard

15,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback Business Credit Card

1% cashback uncapped* on all your business spending (T&C apply) Read our full review

Comments (45)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Roger says:

    Thanks for the reminder.

    There are small businesses and, er, small businesses. When I checked the local list recently, one of the ‘small’ businesses was Dolland and Aitchison, D&A was a national chain of opticians, hardly a small business. It was bought by Boots (another ‘small’ business :D) some years ago and hasn’t traded as D&A for years. Hmmm.

    Checking again yesterday, there’s no sign of D&A. And there seem to be more small businesses listed.

    If you’ve already checked and found little of interest, it may be worth another check in case the list has been extended.

    • Frenske says:

      On the other hand you will find businesses that don’t accept AmEx; like my favourite local take-away place.

      Anyway I have my route already planned. Shop-Lunch-Shop-Shop-Dinner!

      • Luke says:

        In other words, businesses that are more than capable of taking American Express (Machine can take it and they have merchant agreement) but just don’t want to.

      • Simon says:

        Some of the businesses from the first small shop promo that didn’t take Amex are still listed in this promo, worth ringing Amex if you go to a place that doesn’t take Amex but is on the map, normally they will give you a £5 credit.

  • Sam says:

    I’ve re-registered my card – does anyone know if you need to register your card everytime??

    It seems some of the local supermarket type places have been trimmed so less of the half price fags, beer and chocolate Saturday nights! They did approach our company for the first time around – but as a travel company with an average spend of about 5k per transaction, i’m not sure a £5 discount will encourage anyone. Especially if the office is shut on Saturdays!

  • TS77 says:

    I’ve just registered both of my cards, wasn’t aware you could register more than 1 so thanks for that.

    The local indy supermarkets is a great treat – especially when they sell phone cards and well priced beer!

  • pazza2000 says:

    Do all of the participating ‘small shops’ need to be approached by AMEX & except to participate? Is the £5.00 credit awarded by the small shop directly? My friends restaurant is on the list, he notoriously never discounts or offers an incentive, I would be fairly confident he wouldn’t even read the letter or take the call to the end, if this promo was directly offered to him.

    • Luke says:

      Depending on the retailer they have to accept to be part of the promotion but as long as they take American Express its normally automatic. American Express is giving the customer the £5 not the merchant.

      • pazza2000 says:

        Yes I am positive that’s the situation here, it would have been an automatic enrolment from AMEX’s end. An interesting list, at least in Glasgow, this year vs the previous 2-3 small shop promo’s.

        If I were in London, I would try to find a participating newsagents that offers Oyster top-ups.

        • Volker says:

          “An interesting list, at least in Glasgow…”
          The pub recently hit by the tragic helicopter accident is on that list as well.

          Again no participating retailers in my remote region, I am getting used to it…

          • pazza2000 says:

            Yes I had noticed that the day or so before the accident actually.

  • Andrew says:

    With Christmas coming up, it’s a great opportunity to buy your postage stamps half price at some of the many convenience stores participating.

  • wobbly wings says:

    Does the promotion work for the main card holder only or for all cards associated to an account? If the latter, can several cards associated to the same account be used in the same shop?

    • andy21 says:

      Ever card number can be registered and earn the £5 credits. So if your supp cards have different numbers (they will if they are issued by Amex) they can be registered, if you have the Lloyds cards that have the same card number for sup cards then you wouldn’t be able to registered the supp cards.

  • xcalx says:

    I was looking forward to getting Gift Cards with the Pub chains but I cant see any of the usual suspects listed ie. Harvester, Sizzling, Crown Carveries, Vintage, Embers etc.

  • andy21 says:

    Only one £5 credit per transaction of £10 or more, so no, only £5 back if you spend £20 – unless you have several cards and the retailer is happy to split the transaction across the cards. Also, only once per retailer per card.

    • Chris says:

      gotcha, could interpret the rules either way from the wording. shame!

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.