Which is the best hotel loyalty scheme? – an introduction
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Starting tomorrow, I am launching a series of articles on the seven major hotel loyalty schemes. Each programme will be covered in two articles, to be run on the same day.
The first will look at ‘the facts’, such as the number of nights required to earn status.
The second article will be a discussion of the best and worst aspects of that programme.
At the end, I will take a look at hotels.com and its Welcome Rewards programme which may be an alternative answer for some people.
If you are looking for a simple answer to the question of which scheme to join, you will be disappointed. Sorry!
Different people want different things from a hotel loyalty scheme:
If your employer pays the bills, you are unlikely to bothered about free internet or free breakfast. (In fact, by lowering your nightly bill, such perks would be a hindrance as they would lower your points earning!)
If you want to redeem in luxury properties, you are going to struggle with schemes like Club Carlson which do not have much top-end coverage.
If you want global coverage, you will struggle with Hyatt Gold Passport and its modest coverage outside the US.
If guaranteed upgrades and status benefits are what you want, you are unlikely to go wild about IHG Rewards Club.
If you have an American Express Platinum card, you will already have permanent Gold status in Starwood Preferred Guest and Club Carlson and Platinum status in Le Club Accorhotels, so you may be focussed more on the best redemption options.
If you want to give yourself a nice backhander by booking work stays via a cashback website, IHG Rewards Club will be off your list because it doesn’t appear on such sites.
…. and so on.
The other issue when comparing hotel schemes is that the points you earn are heavily skewed by bonus promotions which change every quarter. I could have done a complex mathematical table to show how much you need to spend in each hotel to get a free night. However, realistically, a large percentage of your points will come from the bonus point promotions I list on the Head for Points ‘Hotel Offers’ page.
The list of current bonus promotions may also encourage you to ‘hotel hop’, either between hotels in the same chain or different ones. For promos based on stays, you could swap between hotel A and B every night to maximise your stay count. This may be worthwhile based on the current promotions, but consider the inconvenience first.
There is one other issue which rarely comes up in these comparisons. Life is short, and it isn’t worth massively inconveniencing yourself purely for the points. If you have the choice of spending two weeks in a brand new Holiday Inn or a 20-year old unrefurbished Marriott, you should take the Holiday Inn! Unless you were getting back late and leaving early every day, of course.
(Where did I spend 20 nights last year? In a Jumeirah property in Dubai, paid for with cash. This is despite the fact that I could have booked free nights at any number of Dubai properties owned by other chains. Why? Because I was travelling with my family, and this particular hotel offered the ideal balance of cost, quality and facilities. I try not to compromise when my family is involved.)
My personal view
To set the stage for the discussion that will follow, here is my personal take on the major hotel programmes. It is hugely unlikely that you will agree with me! I will exploring these points in more detail in the coming days.
Club Carlson – they are still learning the ropes as the programme has only been around for about 3 years. It has the most generous earning rate from ‘normal’ spending although offset by fewer promotions. Gold status is free to Amex Platinum holders. Surprisingly good selection of solid 4- and 5-star London hotels, although massive gaps in their high-end portfolio elsewhere in the world. Very generous Amex transfer ratio of 1:3 with the odd transfer bonus as well. I use them mainly for booking hotel rooms for visiting friends and family in London.
Hilton HHonors – it is often easy to get Gold via regular promotions, and Gold gets you breakfast and free internet. I value this on personal stays. I value the ability to transfer in Amex points and Virgin miles, which means I can redeem without having to earn points from stays. However, the devaluation last year destroyed the value in the luxury hotels I tend to use. Why pay 80,000 points for Conrad New York when InterContinental Times Square is 50,000?
Hyatt Gold Passport – this is generally seen as the best programme for upgrades (top tier members get guaranteed suite upgrades four times a year) and Park Hyatt is easily the best luxury hotel chain that is part of a bigger group. Hyatt has a small footprint, though. The programme has been devalued for non-US members by the introduction of a US credit card and a transfer deal with Chase – European members are suffering from ‘points inflation’ whilst not being able to join in, as there are no non-US credit card options.
IHG Rewards Club – this is my favourite redemption option due to the number of very good InterContinental hotels in places I tend to visit, and costing just 50,000 points per night. The group has fantastic coverage almost everywhere and runs regular bonus point promotions. However, you will receive almost zero status recognition except at Crowne Plaza hotels. Since they withdrew from Amex Membership Rewards I tend to guard my IHG points more carefully.
Le Club Accorhotels – this scheme has no interest to me, despite getting Platinum status via Amex Platinum. It has few big promotions and their points scheme only rewards you in money off vouchers or a modest amount of miles. This allows no ‘arbitrage’ – on an expensive night or in an expensive city, there is no benefit is using points as you only get a fixed Euro value for them.
Marriott Rewards – on the face of it, this is a decent scheme. They have lots of hotels, a solid points earning structure and regular promotions offering a free night (in a low to medium quality property) for just two stays. Somehow, though, Marriott Rewards has never stirred my heart nor that of the wider frequent flyer community. Is it the lacklustre UK credit card? The lack of free status via Amex Platinum? The lack of points transfer opportunities from Amex? The lacklustre hotel portfolio? Only the ‘flight and hotel’ reward packages seem to generate any excitement and these require a huge number of points.
Starwood Preferred Guest – Amex Platinum gives me permanent Gold. The ability to transfer SPG points 1:1 to airline programmes is fantastic. They have some super luxury hotels, but they are either at crazy prices (30,000 points …. you sacrifice the equivalent of 35,000 Avios if you redeem) or they don’t take part in SPG at all (see the main SPG resorts in Dubai). It is possible to generate SPG points via the SPG Amex card and Amex Membership Rewards transfers, so no need for you to stay with them to earn points. Suites are available on points but only 5 days prior to arrival!
Tomorrow we start our analysis, alphabetically, with a look at Club Carlson. I will cover two chains a week over the next four weeks.
Hotel offers update – April 2024:
Want to earn more hotel points? Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.
Want to buy hotel points?
- Hilton Honors is offering a 100% bonus when you buy points by 14th May 2024. Click here.
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