‘The Avios Big Reward’ is unveiled – and it’s rubbish

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• N says:

  29 May29 May 09:04

  Maybe they are competing with Heathrow Rewards for Rubbish Competition of the Week.

  Top three prizes: free parking at Heathrow. Talk about not understanding your customers!

  • Thomas says:

    29 May29 May 10:01

    Yes, I saw that too. What a useless 1st prize.

• Kathy says:

  29 May29 May 09:21

  So, you’re going to nominate someone else – presumably someone who can’t afford a holiday – to win the flights, and as the result of winning they’ll then have to fork out for a hotel, unless they have friends or relatives who can offer them a room. But, you’re not sure what destination they’ll be going to, if they have to nominate 3, so that doesn’t really work either.

  It’s a bit of a weird prize – in New York, even a low-star hotel room for a few nights will cost nearly as much as a cheap economy flight.

• Worzel says:

  29 May29 May 09:27

  T&Cs seem to have been modified since 24th May-the early internet link to the promotion was cut that day. Point 13 of the T&C’s was enough to put me off at the time and Simon (8:53 am) mentions point 14 on top of this:

  13 – By submitting a video or written entry, you grant the Promoter and its associated companies a worldwide, royalty-free, non-exclusive licence for a term of 2 years to use those entries (including comments you submit in connection with your entry) in any and all media (including without limitation on its social media channels, websites and tangible media) without accreditation or notification. If a Nominator or Nominee requests the Promoter remove their entry after the end of the term of this licence, the Promoter’s duty to do so will be limited to those channels still reasonably under its control. The Promoter bears no liability for use of any entries in accordance with these terms.
  14 – Winner notification: Nominators and Nominees may be contacted and asked to attend a TV event that is running in connection with this competition and will take place on 11 July 2014. The Nominee will be informed they have been short listed by 28 June 2014 and will be notified if they are a winner by 14 July 2014 at either the event or by telephone or email. In the event that the Nominee is not contactable we will contact the Nominator. If the Nominee and the Nominator are not contactable by 21 July 2014 we reserve the right to choose another winner and the entitlement to the prize will be lost. This competition is run by Avios and is not administered by Channel4 Television.
  15 – After winner notification, the winning entries will be published online. Nominees will be able to request the video be removed by emailing social.media@avios.com.

  Rob mentions the amount of expense on advertising; Squills (7:14 am) mentions the further two icons on the main advertisement banner.

  The January Avios “Unmissable Sale” turned out to be pretty good in the end, and perhaps, again, Avios have something “up their sleeve” ??

• Lady London says:

  29 May29 May 12:09

  Let’s hope this is not the first of many promotions by some new bright spark at Avios Towers.

• Jonny says:

  29 May29 May 12:21

  If they’re bigging up rather underwhelming promotions like this, there’s almost no chance they’ll bother offering a tesco conversion bonus! Though its quite possible your “average” Avios collector actually prefer the former…!

• Andrew s says:

  29 May29 May 13:06

  It does rather beg the question – who is the target auidence for Avios? It would seem from this promotion that it is not the “medium to high net worth individuals” who frequent this forum..

  Does the profit from an airline loyalty scheme actually belong in those individuals who do not/cannot afford to fly regulary?

  • TimS says:

    29 May29 May 13:47

    The profit from an airline loyalty scheme comes from the points/miles earned but never redeemed.

  • Rob says:

    29 May29 May 14:22

    BA / Avios are keen to promote the scheme beyond frequent flyers. Why? Because when a non-flyer earns a mile via Tesco, Shell etc BA gets paid!

• Andy Stock says:

  29 May29 May 13:29

  Poor. Not worth the time entering!

• callum says:

  29 May29 May 13:59

  Its pretty obvious this contest is aimed at the casual avios collector – I.e. almost no-one on here but the majority of avios account holders.

  While economy tickets may be nothing to you, I can rattle of a list of dozens of people I know personally who would be thrilled to win a prize like that.

  • Rob says:

    29 May29 May 14:20

    Let’s hope they can afford the hotel, transfers and spending money then!

    It still doesn’t excuse BA being cheap about putting the winner in Economy given that, by that time, they will have given up the rights to their entry and been exploited by BA across TV and other social media. New York hotels are not cheap either last time I looked …

    Perhaps Head for Points should donate a couple of rooms to the winner as PR gesture?!

    • Will says:

      29 May29 May 18:14

      I’m fine with them using Economy as they’re aren’t enough CW flights to go around anyway! Although I guess they could have at least stretched to WT+

      • Rob says:

        29 May29 May 21:14

        BA is selling Club World to New York for under £1000 ex-Rome and a few other places at the moment! No shortage of seats ….

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