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Do you know your secret British Airways CIV score?

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A few years ago, British Airways brought in a concept called ‘Corporate Individual Value’.  It is an attempt to distil your importance to BA into a single number.

It is a pretty rough and ready system as you will see below but it can have an impact on how you are treated on-board – whether you get your first choice of meal for example.  It will also impact your upgrade and waitlist priority.

British Airways Executive Club status cards

British Airways staff are forbidden from telling you your CIV number.  There is an easy way to find out though.  On your next flight, have a wander up to the galley.  You will often see a piece of paper sitting around or pinned up with the names of all the passengers on it.  Their CIV score is printed alongside.

This is the current scoring system (out of 105):

0-5 points – banding for Blue BAEC members

6-13 points – banding for Bronze BAEC members

14-35 points – banding for Silver BAEC members

36-96 points – a surprisingly wide banding for Gold BAEC members

97 points – Gold Guest List members (basic level)

98 points – Key Decision Makers

99 points – a Key Decision Maker who is also Gold Guest List

100 points – Lifetime Gold Guest List and higher tier Gold Guest List members

105 points – Premier (a special BAEC membership level usually reserved for people who control major travel budgets for corporates – see the Black BAEC card pictured above!)

What I don’t know is the formula used for allocating CIV scores within the Blue, Bronze, Silver and Gold brands.  You can be fairly certain it is a function of travel volume and travel value.


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Comments (42)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Paul says:

    In principe have no problem with this however it simply should nog be available yo crew.
    Service on board should be consistent to all and most BA crew use this number crudely. If I fly First I expect to get the same service as everyone else not some degraded product because I happen to be just silver or gold as opposed to GGL or premier.
    I don’t know of any other quality carrier who differentiates service on board and believe this is a major reason why BAs premium products are now so poor.

    • avidsaver says:

      I agree 100%.

    • Maximus says:

      Absolutely right Paul, Whether you are are a Premier, a celebrity, a regular BA flyer, flying on a rewards ticket or a first-time BA customer, it is irrelevant. If booked in to a specific cabin the service should be exemplary and the same standards for everyone.

    • callum says:

      You get virtually the same product as everyone else. Some crews don’t even know what it is, some don’t use it at all and those that do only use it as the article says, e.g. to prioritise meal choices when they haven’t got enough. Things you wouldn’t even notice onboard.

      • Paul says:

        Callum
        Would have to disagree. I have lost count o watching BA crew flit all around the First Cabin trying to ensure that those with the biggest CIV score get a meal they want as opposed to the left overs. A first world issue perhaps but this inconsistent approach is what has ruined BA Firs to the point it is no more that Club world with direct aisle access.

        • Calchas says:

          The problem here is not the CIV scores; it’s that sufficient F meals are not loaded in the first place.

  • squills says:

    What’s yours then, Raffles?

    FWIW I bet mine is about 2 😉

    They don’t get any money from me, though I do notch up several flights a year with BA.

    • Rob says:

      Sorry, missed that one before.

      I am 99% certain that I am at the very bottom of the Gold tier!

  • Aeronaut says:

    On the other hand a genuine smile and greeting to the members of cabin crew serving you costs nothing, and is the decent thing to do anyway…

  • Andy says:

    Saw mine the other day whilst waiting for the bathroom – 38 – which is actually a very accurate reflection having just scraped Gold last year and flying very little this year (well, flying little paid this year anyway!)

  • NEIL says:

    Presumably if you sent off a Data Subject Access Request to BA they would be obliged to tell you?

    • Raffles says:

      Not sure, because this is not personal data of yours they have collected.

      • mrtibbs1999 says:

        Have to disagree. It is information relating to you based on your spending, behaviors and other factors. It is then used to determine your treatment. It is the very definition of personal data. You’d get it: If not from BA then 100% you would from THE IC.

        • mrtibbs1999 says:

          ‘Scuse excess capitalisation on the last line. Fat fingers………

        • Chris C says:

          To clarify for you – only BA can provide the information

          The information commissioner has no access to the information (which would be in breach of the DPA rules) what the IC can do though is force BA to release the information to the subject..

          • mrtibbs1999 says:

            That’s what I meant. You’d go to the IC who would force the info out of them.

    • Jame says:

      Please explain the process for such a request. I always thought it was just for government / public entities. Need to do this for a certain payment provider linked to a certain auction site

      • Lady London says:

        If you have problems with the certain payment provider linked to the certain auction site that I think you mean, then good luck. I spent hours trying to get them to acknowledge that they had caused a serious problem by their own ridiculous assumptions and then trying to get them to resolve the issue. It was an awful experience with no intelligence whatsoever in the call centre they provide. I use that company most reluctantly now and actively on the lookout for any new service that I can replace them with.

    • Sean Brennan says:

      Yes – Make a request to BA and they will supply this and all the other data they have on you. It will include your CIV on the front page where your adress DOB etc is listed. Mine was 16 when I was a Silver on 1,240 points half way through my year last October.

      They provided the info in about three days so were very quick

      • Paul Atkins says:

        Who did you make the request to? Was it via email?

        • Sean Brennan says:

          Unfortunately you have to write in by snail mail. It can be as short as “please could you tell me my CIV score”. Sorry for the delay but I had to dig out the emails that I had to sent to eventually get this info. They sent me everything they had including all my past flights (that are included in your flightpath on ba.com) which was really useful. It must have been a closely guarded secret but eventually I received an original uncopied and pasted reply as below:

          If you would like information about any transaction over three years old, you will need to contact our Information Security team.

          If you want to know what personal information we hold on our databases, they will ask you to complete a Customer Data Request. By law, as part of the Data Protection Act, we have an obligation to give you, on receiving a written request, any data that we hold on our systems about you.

          You can contact them at the following address:

          Data Protection Manager
          British Airways plc
          Waterside (HDB2)
          PO Box 365
          Harmondsworth
          UB7 0GB
          UNITED KINGDOM

  • Anon says:

    Quick lesson for you all: The data protection act covers any information which they hold about you. This would include how they categorise you and any paperwork which has your name on it. That would mean that the information which they sent to the crew, for example the list which raffles is talking about, would be disclosable under the data protection act. I expect that they would say that because of security issues they wouldn’t released that particular item., but any information which they do have stored about you should be disclosed if you were to make a data subject access request.

  • andy stock says:

    My score will be 1 as every flight I take is a redemption booking!

  • Flieduk says:

    “On your next flight, have a wander up to the galley. You will often see a piece of paper sitting around or pinned up with the names of all the passengers on it. Their CIV score is printed alongside.”

    I am guessing not after today!

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