Seven hours of Norwegian train trip comes to British Airways in-flight TV

British Airways is moving into ‘slow TV’ according to an announcement on Monday.

Impressed by the high viewing figures for the ‘moving map’, the airline has bought the rights to a seven hour TV programme filmed from a Norwegian cross-country train travelling from Bergen to Oslo.  It is a commentary-free seven hours of moving Norwegian countryside which was a surprising success when shown on Norwegian TV.

If the video proves popular, BA may commission further films on knitting, walking in parks or bird feeding – apparently.

To quote:

“It fits perfectly with the wallpaper-style footage people find mesmerising,” BA on-board entertainment manager Richard D’Cruze said after securing the first airline rights to the rail film. “There’s a hypnotic, calming and entertaining quality to Slow TV that is perfect for in-flight entertainment.”

More information at Bloomberg here.

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