Maximise your Avios, air miles and hotel points

Seven hours of Norwegian train trip comes to British Airways in-flight TV

Links on Head for Points may support the site by paying a commission.  See here for all partner links.

British Airways is moving into ‘slow TV’ according to an announcement on Monday.

Impressed by the high viewing figures for the ‘moving map’, the airline has bought the rights to a seven hour TV programme filmed from a Norwegian cross-country train travelling from Bergen to Oslo.  It is a commentary-free seven hours of moving Norwegian countryside which was a surprising success when shown on Norwegian TV.

Norwegian train 2

If the video proves popular, BA may commission further films on knitting, walking in parks or bird feeding – apparently.

To quote:

“It fits perfectly with the wallpaper-style footage people find mesmerising,” BA on-board entertainment manager Richard D’Cruze said after securing the first airline rights to the rail film. “There’s a hypnotic, calming and entertaining quality to Slow TV that is perfect for in-flight entertainment.”

More information at Bloomberg here.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (26)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Tariq says:

    Great idea. If I’m a bit snoozy and don’t feel like concentrating on watching a film, I often just put the map on. Don’t need to have uncomfortable headphones on to listen to anything, often sends you to sleep, and when you wake up you can see instantly where you are!

    • Ricardo says:

      Me too. I wonder if all of us dozing off with the map left on for several hours are what’s really behind the high viewing figures

  • Paul says:

    I do wish they would focus on the basics rather than this rubbish. Simple food well cooked, depart on time with my bag, curteous service and use my name, good quality IFE with latest releases and complete TV series.
    It’s not hard, others do it every day. BA try all this flummery and esoteric nonsense, then fail miserably. To many people with nothing much to do!

  • LondonFoodie says:

    Gives a new meaning to “watching the grass grow”

  • Farringdon says:

    It’s a spectacular train journey. Well worth doing if you’re in Norway.

    • JohnG says:

      Exactly, in fact the only reason I probably wouldn’t watch it on a plane is that it’s on my list of things to do in the flesh!

      If they think it’s going to be popular with passengers then I really can’t see the reason why some people are complaining that they shouldn’t be focusing on ‘this rubbish’. Surely things that are popular with passengers are exactly what they should be focusing on.

  • Stu says:

    To be honest, I welcome ideas like this. On the First Great Western train from Bristol to Paddington they have a carriage with screens and I was surprised at the amount of well-being type programs e.g. meditation, breathing exercises, mindfulness. I like having this variety.

    I do think the IFE has incredible potential and opportunities but is completely under-utilised. Having touch screen TV’s in front of people’s faces for time periods up to 16 hours is a real opportunity for the airlines to engage and differentiate….

    Or maybe not…

  • Czechoslovakia says:

    Just a shame BA didn’t choose an equivalent offering from British Rail. 7 hours of watching a broken down locomotive or Network Rail clearing leaves on the line would certainly help people drift of to sleep easier on board.
    Deutsche Bahn have there own dedicated tv channel!

  • Simon says:

    It is supposed to be a great train journey, I’m doing the opposite journey from Oslo to Bergen this weekend

  • Volker says:

    I like trains, the idea itself is good. But why buy footage from a foreign country? Why not produce a film about travelling Britain, at least to begin with? Create/secure jobs in the UK? And show passengers on BA flights (anywhere in the world) how beautiful the fleet’s home country is (attracting tourists, hopefully)?

    The recent documentary on BBC2 was called “A very British airline”, wasn’t it?

    • N3jly says:

      I don’t think it would have quite the same tranquil setting in Britain. there are parts of the rail network that are stunning, but not mile after mile for 7 hours. I mean who really wants to see 6 1/2 hours of graffiti and 1/2 hour of the lake district?

      • Frenske says:

        I have never take the train but I have travelled more or less the same route by car, I would guess Glasgow-Mallaig would be great for television. But why not live-streaming the view from the cockpit.

        • TimS says:

          Probably because on a long flight the view from the cockpit can actually be quite dull.

          If it purely looked out of the window it would be dull for 90% of cruise and if it was set further back to capture the crew as well it would probably scare many passengers to see what they do (or more accurately DON’T do) during cruise.

          Seeing a night time thunderstorm in the distance ahead of you can be quite spectacular, as can seeing a plane coming out of the clouds flying straight towards you 1,000 or 2,000 feet below but most of the view ahead at altitude is nothing but cloud & empty sky.

    • JohnG says:

      The train journey they’ve picked is supposed to be one of the most beautiful in the world. It’s already been filmed and is apparently popular with an audience. I’m all for BA trying something like you suggest but it hardly seems like a good reason to ignore good content from elsewhere.

    • Chilibenny says:

      Yes lets show foreign passengers some of the great things to do and see in Britain. You could get them away from London and the South East and tempt them to travel to some of the great places in the other parts of the UK.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.