Wine retailer Laithwaites, the UK’s largest mail-order wine retailer (it runs The Sunday Times Wine Club as well as pretty much every other branded mail-order operation), has been a BAEC partner for many years via The British Airways Wine Club. It has also offered deals to avios.com members since the Air Miles relaunch in 2011.
Via avios.com, you are usually offered 1,000 Avios for your first order of a 12-bottle case of wine, with a paltry 250 Avios for subsequent orders. Cases are priced from £80 plus postage. There is no obligation to make further purchases after your first case, but you need to proactively cancel.
However, at present they are now offering this deal:
A 12-bottle case for as little as £51
A free bottle of prosecco
You are getting tied into something. Every 12 weeks, Laithwaites will contact you with details of a new case. If you do not specifically say that you do not want to receive it, either online or by phone, it will be sent to you and charged to the credit card you used for your initial order. The small print can be found here.
So, in return for the cash saving on your first case, you are going to have to deal with some admin from Laithwaites going forward. Once you have got your 1,000 Avios banked you can quit the Wine Plan, but this may take a month or so.
Whether you want to go for this depends on how well organised you are. Overall, to be honest, it is a pretty good deal – 12 bottles of wine at a bargain price, 1000 Avios and some prosecco thrown in. I doubt the wine will be too bad, given that they want to encourage you to buy more.
Remember that this is an avios.com offer, not a British Airways promotion, and that you will need to give an avios.com account number.