Join ‘The Club of Small Luxury Hotels of the World’ at ‘Loved’ level

Small Luxury Hotels of the World is a consortium of 520 luxury hotels in 70 countries. These are primarily independent properties, many of which are well known in their respective markets.

SLH has its own free loyalty programme called The Club. It is a no-brainer joining this if you are planning to stay at a SLH property, since every member gets a room upgrade on every stay. However, if you join via this offer from London retailer Liberty you will be automatically enrolled at ‘Loved’ level.

Whilst it only takes one stay to achieve ‘Loved’ status anyway, the key benefits are worth having – free continental breakfast for two and late check-out. Joining via this link means you won’t have to wait until your 2nd stay to enjoy these valuable benefits.

(Want to earn more hotel points?  To see our complete list of promotions from the major chains, click here to visit our ‘Hotel Promos’ page or use the link in the menu bar at the top of the page.)

Free Miles & More (Star Alliance) Silver status for oil, gas and energy sector employees
My review of Virgin America - how short-haul business class should be (Part 1)
About Head for Points

We help business and leisure travellers maximise their Avios, frequent flyer miles and hotel loyalty points. Visit every day for three new articles or sign up for our FREE emails via this page or the box to your right.


  1. Aside from the benefits, The Club offers some of the best customer service I have experienced in the hospitality industry in recent years. Extremely helpful, efficient, and will do all the legwork for you without making you feel like a burden!

  2. Kageyworld says:

    When completing application, have your avois or Iberia membership number to hand.

  3. I wouldn’t go quite so far as to say joining is a no-brainer. Very often booking through SLH is more expensive than booking direct with the hotel or through other websites. Room upgrades are also ‘subject to availability’. I’ve yet to have one on a stay.

  4. If i sign up and then book say the Iroquois in New York via….would i still get the upgrade and breakfast?

    • In theory no. If you pull out your SLH card at check-in they might do it as a favour. But they are no more likely to do this than if you book a Holiday Inn via and then pull out an IHG Platinum card at check-in and ask for your benefits.

    • the t’s and c’s seem to suggest that unless you book via the club then it is not a “qualifying stay” so it’s likely that you would not get any of the benefits. you can’t even book direct with the hotel!

  5. FIRSTclstraveller says:

    You also need to be very careful about selecting the correct rate, even when booking through SLH, as some rates (as I found out recently) were not eligible for Avios points. I didn’t even get a room upgrade so was really peeved off!

  6. I’ve never heard of this company before, but just signed up for the sake of the offer.

    I’d been thinking about having a pre-Christmas trip to Paris, and a speculative search for hotels in Paris turned up Hôtel San Régis in a Deluxe Junior Suite for €195 for three nights on the ‘City Sanctuaries’ rate. I booked it immediately on impulse, but I am a little suspicious.

    Given that the most basic room was well over €1,000 for the same 3 nights, this seems a very good deal, if true. Hopefully we won’t arrive in Paris and be laughed out of the hotel.


  1. […] week I showed you how to get free ‘Loved’ status with Small Luxury Hotels of the World, guaranteeing you free breakfast and potentially other benefits on your […]