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How to maximise the American Express ‘£10 for £20 Amazon spend’ offer

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If you have a British Airways American Express card (or, looking at the comments, some other cards as well) you may have received an email from American Express yesterday offering you £10 cashback when you spend £20 at amazon.com.

If you did not receive the offer, there does not appear to be any way of opting in.  It is not appearing on online accounts and it is not on the Amex Network or cardmemberoffers.co.uk websites.

The Amazon promotion has very few rules:

You MUST register using the link in the email

You must be in the first 30,000 people to register

You must spend before 3rd December

I expect this offer to be hugely popular and there is a risk that the 30,000 person cap will be reached.  My recommendation is that you register immediately and then buy a £20 Amazon gift certificate and add it to your Amazon account.

This is how you do it:

Step 1:  Click here to visit the gift cards page on amazon.co.uk

Step 2:  Select ‘Send a gift card now: e-mail’

Step 3:  Select a random gift card design, select £20 as the value of the voucher and enter your own email address as recipient.  It does not matter if this is the same email address as you use for your Amazon account.

Step 4:  Pay using the American Express card which you registered

Step 5:  Wait a few minutes for the gift certificate to appear in your inbox

Step 6:  Visit this page on the Amazon website and redeem the gift certificate

The £20 credit now sits in your Amazon account.  It will be used automatically next time you place an order.  It doesn’t matter whether a product comes from Amazon directly or a Marketplace merchant – the credit is still accepted.  The certificate is valid for 10 years so there is little risk of you not using it.

If you have two Amex cardholders in your household who both received the email, there is no problem with ordering two £20 gift certificates using both cards and adding both certificates to the same Amazon account.  The gift vouchers are fully transferable.

Want to earn more points from credit cards? – April 2024 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Virgin Atlantic Reward+ Mastercard

15,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

SPECIAL OFFER: Until 12th May 2024, the Capital on Tap Business Rewards Visa card is offering a bonus of 30,000 points, convertible into 30,000 Avios. You must have a Limited Company to apply. Click here to learn more and click here to apply.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback Business Credit Card

1% cashback uncapped* on all your business spending (T&C apply) Read our full review

Category

British Airways American Express

Comments (60)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • OrphanageExplosion says:
    5 Nov5 November 07:03

    Weird. I didn’t receive this email, perhaps because I spend a lot of money at Amazon?

    • Rich says:
      5 Nov5 November 07:06

      I am wondering the same

      • Rich says:
        5 Nov5 November 09:25

        Had to call Amex this morning anyway so I asked them why the offer wasn’t showing in my account – they said it was probably targeted at people who haven’t used Amazon for a while.

        • ankomonkey says:
          5 Nov5 November 17:17

          I rarely shop at Amazon and didn’t get it on either of my Amex cards. My wife buys something almost every week and got it on her one Amex card…

    • N says:
      5 Nov5 November 09:10

      I spend a lot at Amazon, and did receive it for the PRG. Ditto for Mrs N.

  • Dave says:
    5 Nov5 November 07:09

    I didn’t receive this either – but I did get an offer from Amex Platinum for £50 off at J.Crew for any purchases of £50 or over.

    • Ben says:
      5 Nov5 November 08:00

      Same here, like the folk above, I make 5-10 orders from Amazon a month, so suspect they’re not too keen to in effect give me a free £20

      Now what costs £50 at J Crew?!

      • Rob says:
        5 Nov5 November 08:04

        Pop down to Sloane Square and find out!

      • Susan says:
        5 Nov5 November 09:20

        Look on-line at the sale section – just picked up a rather jolly necklace for £9 – 50% off in sale plus £50 Amex. And it’s free delivery.

      • Mike says:
        5 Nov5 November 13:07

        Bought myself some slippers at J Crew 🙂 No amazon offer here either.

      • Fenny says:
        5 Nov5 November 22:10

        I looked at a hand knitted Aran sweater for £795 and decided I could do better myself for less than £50.

    • DeltaCharlie says:
      5 Nov5 November 09:04

      Same here, no Amazon but got J.Crew and already invested in a new wash bag for AUH F redemption in 10 days time!

  • sandgrounder says:
    5 Nov5 November 07:12

    I got the email but it was for my PRG.

  • Duncan S says:
    5 Nov5 November 07:12

    I also got this offer but don’t have a BA Amex; only a Gold one and a new Lloyds Avios card (which I haven’t seen yet as I’m currently on a cruise – it came 2 days too late!) The card number at the top of the card is for the Lloyds Avios card, not the Gold one.

  • James Ward says:
    5 Nov5 November 07:15

    Mine was for my Gold credit card (not charge card)

  • Cheshire Pete says:
    5 Nov5 November 07:25

    Me neither, but I got the following yesterday instead via my Plat card. Perhaps enough for a scarf at that shop!

    “As you’re an American Express Platinum® Cardmember, we like to treat you from time to time. Enjoy an exclusive £50 gift voucher to spend online, or at any UK J.Crew store, between 3 November and 15 December 2014, with our compliments.”

    • pauldb says:
      5 Nov5 November 07:43

      Yes, this was the only one I got too (as a Plat and BA Amex holder).

  • Chris says:
    5 Nov5 November 07:34

    I also got the offer, but it was for my AMEX preferred gold charge card.

  • Eshaq Choudhury says:
    5 Nov5 November 07:35

    I got it for the gold charge card.

    • squills says:
      5 Nov5 November 07:50

      Yep it’s on Gold, too – though unfortunately targeted.

      Shame – with 30,000 redemptions you’d have thought it would be more widely available.

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