Maximise your Avios, air miles and hotel points

Wobbles in Crawley? Unprecedented 50% bonus for buying Avios launches tomorrow

Links on Head for Points may support the site by paying a commission.  See here for all partner links.

British Airways will launch a 50% bonus tomorrow for anyone who buys Avios points.

50% is an unprecedented discount as a quick search through the last three years of Head for Points will show you.

It still isn’t a fantastic deal, of course.

Avios wing 15

The maximum number of Avios you can buy per year is 35,000 which during this promotion will increase to 52,500.  These will cost you £575 which is 1.09p per point.  You will pay more for smaller quantities.

As I showed in my article on Friday on my own Avios redemptions over the past year, the average value I got from redeeming over 1 million points was 1.0p.  I am certainly not a buyer at 1.09p.

On the other hand, consider these factors:

They are ‘easy’ Avios.  Pull out the credit card and you’re done.  No Tesco trip required, no flying, no credit card to apply for or spend target to hit.

If you are only topping up your account before a big redemption, it doesn’t much matter hat you pay for the final few thousand you need.

By buying Avios for cash, you could use your American Express Membership Rewards points or Tesco Clubcard points for another redemption which may get you better value than 1.09p.

As the cost of long-haul redemptions in premium classes goes up by 25% to 50% on April 28th, you could argue that the cost of points should come down in price!  It isn’t that simple, of course, since Eurotraveller / World Traveller redemptions actually get cheaper on off-peak dates.

Is Avios starting to worry about the impact of the changes?

The Avios changes have an unintended consequence for BA.

Anyone who does not read Head for Points – and so is not clued up on how to get the best deals – and who collects Avios purely from Tesco, credit cards and other partners will be considering whether they should continue after April 28th.  This is especially true if they live in the regions and no longer get free domestic connections on short-haul.  Many people will – not illogically – decide that other credit cards and other Tesco Clubcard deals now offer better value given their circumstances.

And yet …. Avios is reliant on Tesco, American Express etc for its ‘real’ revenue.  BA may make an internal transfer to pretend that it is paying Avios Group for the points generated from flying.  In reality, it is only moving money from one IAG bank account to another.  It needs third-party partner revenue.  I was told recently that Tesco brings in £4m per year.

The odds look better than they have for a while that we will see a Tesco Clubcard and / or an American Express Membership Rewards conversion bonus over the next few months.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (131)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Worzel says:

    John 9:01 am:
    Had the same survey request- suggesting this would take about 10 minutes.
    The survey took me just 1 second as I pressed the DELETE button!

  • dac says:

    I have 220k Amex MR points and now in two minds how to use them. All we need is Virgin to offer a like for like on their credit card and i’d never fly BA again

    come on Virgin, take advantage of this Avios devaluation!

  • j peters says:

    Personally I feel there are some sweet spots that makes sense with Avios, but much less so under the new scheme April ->
    I prefer to purchase Avios on the grey market, which does not impose any purchase limitation, and when I can see seats.
    A more sensible approach is sometimes to utilise fellow OW partner USAirways, you can get much more quality airtime for less using their scheme which enjoys friendlier YQ’s, but it has to be round trip.

    • david says:

      Hi , define grey market ?

      • Matt says:

        Click the link on his name 😉

        The alternative is to buy Tesco CC vouchers on eBay and get the seller to transfer them to your Avios account. You can often get them for 1.5-2x face value which works out at ~0.6-0.8p per Avios.

  • David says:

    I’ll buy at that price (partly because it’ll trigger a credit card bonus, partly because it’ll take me over a certain number of Avios to get somewhere I want to go). I tend to get better than 1.09p per point because I do a lot of weird open jaw trips (Cancun to Chicago business class just cost me 20,000 Avios + £31, Antigua to New York was 20,000 + £28) and often need to pay for flights in peak season. When flights to the US are over £900 in July, using Avios for an economy long-haul redemption suddenly makes massive sense.

    I *do* think the changes to the scheme make it worth completely reevaluating strategies. Continuing along the same ones as before is probably a mistake. Treat it as a new scheme, and pick where the best value is, and they’re still worth having.

    • littlefish says:

      True, for those on ET (RFS) and redeeming intra USA (AA and AS; maybe US too not done that); then >1.0p per avios is still probably achievable often enough to plough on.
      Long-haul in CW is no longer a sure plan. I have re-evaluated to 0.75p per avios on my normal CW routes, which is not far off simply using avios for the co-pay on regular fares. Of course, the BAPP 2f1 bumps that up for 200k avios a year but ties me to avios/BA and costs £150 plus I lose out on 5,000 avios due to 1.5:1 earn rate. So somehow they’ve even managed to remove the Amex BAPP as a value proposition!
      Virgin is the better deal right now for redemptions, availability is better and they have a Tesco conversion bonus.

    • Paul says:

      Wow £900 for Y to the states!? Why? Most years I can get J from the EU to the U.S. for between £1000 and & £1500 depending on whether it the East coast or HNL.

  • linda says:

    As just an occasional leisure travellers as we are retired, we collect as we can via BAPP, Tesco and buying what we require to redeem. We actually have managed to get three reward flights with BA coming up this year(have never flown BA)so will be interesting on how they compare with Virgin.

    Have both Avios and BAEC accounts with not a lot in as per the redemptions, If I have read all the reports and comments on the devaluation of Avios after the 28th April, can I book a reward seat before the change date and then change it to when we want to go. Example would be to Denver in Club, book say in April 2015 for March 2016 and then hopefully change to June 2016 when we would like to go and only incur the change fee. We also have a 2-4-1 sitting in the account just accrued which we were hoping to use for the year after 2017 for a first to Toronto could we also book this in March for April 2016 and keep changing till the date we want comes up,(don,t know if this allowed and how many changes are permitted.) Hope this is not too confusing as i confuse myself with all the rules sometimes.

    • Alan says:

      Although you can change date with no increase in Avios cost after 28/4, you can’t move outside the 12- month validity of the ticket once you redeem, so it won’t help you get to June 2016 I’m afraid.

    • louie-m says:

      Also you have to fly your outbound on a 2-4-1 by the 2 year expiry date (assuming this is a BAPP 2-4-1).

  • Jamie Doook says:

    hopefully this will be first of many offers!
    However, always need to remember (at current valuation) with part pay Avios + cash you will be buying the avios for less than 90p most of the time.

  • Jamie Dook says:

    Also, great site. First read every morning!
    I’m from the regions and you’ve helped me over past 2 years to Madrid numerous times, Paris and a super saving on flights to World Cup in Brasil!

    Every time we are in lounge in T5 we say “Slanj to Raffles!”

  • PETER01 says:

    I’ll be purchasing the Avios in this offer. Although there is no doubt there is a devaluation there are still some very good offers for using them on OW flights. Considering what a First Class ticket costs in cash in for example with JAL, CX etc.Avios still represents excellent value. in this regard. I’m planning on doing an LAX-NRT in JAL F as an example.

    I am no doubt in a minority here regarding this as the straight redemptions on BA are just not worthwhile and haven’t been for some time.

    • James67 says:

      A little caution needed here though. If you are heading East it is particularly important to compare the cost of your redemption not just against the cash price of the carrier you plan to redeem on but all carriers in the market place. Remember too you will be gaining some rewards currency for flights taken so you have to factor in net value in terms of miles you plan to use versus those you stand to gain. Going East there is often great value revenue fares to be had on AY, MH and UL where you would earn avios. If you are regular flyer to far East then consider a one way there and then book revenue returns far East-Europe-far East as this usually provides better value. Even if they are not available from the place you need, a positioning flight with a LCC can be very worthwhile if you have the extra time to spare. For the last decade I have flown almost entirely on miles. However, since the demise of BMI and my switch to BAEC I am under no illusions as to the real value I am receiving from avios in relation to best value revenue fares. The margins are often very small so I need to consider very carefully my strategy going forward after the devaluation kicks in. I have been harping on over past year it was time to burn avios, now my new mantra is let’s not get conned by our hobby; the loyalty scheme managers are no longer the fools they once were, they have learned the hard way. Fortunately HfP is here to help us best exploit the opportunities and avoid the pitfalls.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.