An overview of Global Hotel Alliance, and how to get upgraded to Platinum status

I mentioned recently that Viceroy Hotels had joined Global Hotel Alliance.  This follows the addition of Corinthia Hotels earlier in the year.

I said in that article that I would do a quick overview of the scheme.  The key point to note is that you get some benefits – including free internet – simply for being a (free) member of their loyalty scheme, so you should DEFINITELY join if planning a stay with any of the member brands.

Global Hotel Alliance is a marketing group used by 31 upmarket hotel brands with a total of 465 combined properties. Kempinski is the biggest one you might be familiar with.

In general, these are strong national chains in their respective heartlands which have not – with the exception of Kempinski – made the jump to being global brands.  It is worth noting that GHA has added 11 brands and over 100 hotels since I last looked at it two years ago.

GHA Global Hotel Alliance

The full list of members is:

  • Alila
  • Anantara
  • Art Series
  • Atura
  • Avani
  • Corinthia
  • Doyle Collection
  • First
  • GLO
  • Grace
  • Individual Collection
  • Kempinski
  • Leela
  • Lungarno Collection
  • Marco Polo
  • Meritage
  • Meydan
  • Mokara
  • Omni
  • Pan Pacific
  • PARKROYAL
  • Per AQUUM
  • QT Hotels
  • Rixos
  • Rydges
  • Shaza
  • Tangram
  • Thon
  • Tivoli
  • Ultratravel
  • Viceroy

GHA Discovery is the loyalty programme for Global Hotel Alliance.

Because of the loose nature of the GHA grouping, it has not been possible to develop a points based redemption programme.  GHA does not have the muscle with its members to make them accept £20+ per night for a reward night, which is all the major hotel programmes pay to their properties if the hotel is not completely full.

Instead, the programme is driven by benefits.  Here is the full list but in summary:

Gold is the entry level, given to you immediately when you sign-up.  This is well worth doing.  It gets you free internet, free bottled water and a free newspaper.

Platinum is their mid-tier status given after 10 nights in a year.  Platinum gives you extra benefits on top – an upgrade to the next room category, 3pm late check-out and a local amenity.

Black status requires 30 nights and gets you a 9am check-in, 6pm late check-out and a double upgrade.

There is a way of getting Platinum status instantly.  This involves a small cost but it may be worth it if you are planning a stay with a GHA hotel.

Business Traveller magazine has added Platinum-tier membership of the GHA Discovery as a benefit for its subscribers.  The cheapest Business Traveller subscription offer I can find is here – £21.50 for Heathrow Rewards members (which is free to join). Once your subscription is confirmed, you can sign up for Business Traveller Plus VIP membership here and claim your GHA Platinum status as well as other benefits.

(Want to earn more hotel points?  To see our complete list of promotions from the major chains, click here to visit our ‘Hotel Promos’ page or use the link in the menu bar at the top of the page.)

Bits: £15 Hailo credit for new AND EXISTING users, Tesco DVD bonuses, £10 Kabbee credit, Missoni pyjamas!
What is the best hotel scheme? - Le Club Accorhotels - The Facts
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Comments

  1. Phillip says:

    Up until recently, you could also earn AirMiles with various airlines for stays across the entire GHA group but this has now stopped and is down to individual hotels whether they award miles or not.

  2. Used the Business Traveller / GHA Platinum route last year as had a super cheapy Avios sale 4 day stay at the Vienna Kempinski – they upgraded us to the top non-suite room. Gorgeous hotel if anyone is in Vienna.

  3. Got Platinum for free a few years back and it has never expired. Not had the chance to use it yet though.

  4. I used to have Platinum status (expired in Feb 2015), gained for free via a Mastercard offer (which no longer works) and currently I don’t see any free offers floating about on t’internet.

    Just checked the Pan Pacific Singapore and note that the ‘Platinum Local experience’ is SGD90 of dining credits – the Business Traveller offer sounds worthwhile!

  5. spacedog says:

    Thanks for this; we happen to be staying at an Omni later in the year!

  6. Good timings Rob! interesting article and just in time; I need a hotel to stay at for the last part of my Malaysia trip. Anyone used the AVANI SEPANG GOLDCOAST RESORT?

    Might just join that business travellers thingy.

  7. Go on…!

  8. MrBrown says:

    The other big benefit of this programme are the ‘local experiences’. You recieve a voucher for each time you move from gold->platinum/platinum->black, or when you stay at a new brand for the first time.

    I’ve had some great meals/excursions etc. with this.

  9. The best status bump I am aware of as a result of black was not x2, not x3, but x4. ( A property in China )

    But I do think it was exceptional and there is a clever approach to improving your chances for the most positive reception. Occasionally hotels staff suggest that benefits are discretionary, and it is important to steer them differently.

  10. Yagamimo says:

    Does anyone know how long it takes to actually get the Platinum status via the Business Traveller route? I’ve got a stay with GHA in about 10 day’s time…

  11. Simon Schus says:

    Hi all,

    Any idea if the Platinum status would work for Omni booking made through a third party? E.g. Groupon, Expedia, Amex Travel?

    Simon

  12. I usually know how these sort of things work but I have no idea how this is processed. My best guess (and it is only a guess) is that Black is given via an overseas credit card as a perk and there is a link on the GHA site which lets you enter a made-up credit card – using the correct first four digits for that card issuer and using the Luhn Algorithm to ensure the number could actually exist – to process the upgrade.

    Only a guess though!

  13. John Brett says:

    As per Simons Schus’ question, does anyone know if the platinum status perks work for bookings made via third party sites such as Expedia? I also have a booking coming up at an Omni hotel in a few weeks.