I just emptied out my East Coast Rewards account

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• Wyvern says:

  20 May20 May 04:34

  RIP East Coast Rewards!

  For a non-Virgin Atlantic miles collector, do you recommend collecting Nectar Points or Virgin Atlantic miles from future East Coast travel? 2 miles per £ is looks pretty good value, but I think I would need to take out a Virgin credit card and earn some points on this to be able to maximise the benefits.

  • callum says:

    20 May20 May 14:53

    Perhaps when you reach 1,000,000 signatures Virgin might be remotely interested!

• Nathan says:

  20 May20 May 04:34

  I never used it but heard great things. I am however very fortunate in that I get free Arafat and London Midlands travel due to my occupation but i buy a tone of train tickets in the year for family and friends and have never used any of the locality schemes! Any schemes still worth joining?

  • Matt says:

    20 May20 May 04:48

    Does Arafat allow you to redeem points for visits to the West Bank? 😉

• Neil says:

  20 May20 May 05:14

  Yep I mourn the loss of EC Rewards. It joins Biggie and 2Pac in the sky and rests in peace.

  Gone, but not forgotten.

• Save East Coast Rewards says:

  20 May20 May 08:54

  I now have some evidence as I had heard that the tickets would be valid for 6 months when redeemed but no one had yet confirmed it. This means if you’re in no hurry to spend your points or if you topped up like crazy before March you can convert the points over in September to rewards vouchers and still have another 6 months to book!

  BTW hold off converting to Nectar. I’ve asked about converting points to VS miles and they said it was something they were looking into. As you have until September to use the points up why convert now and then find out an option to convert to VS comes along in future.

  I’m not sure why some here want us to give up our campaign – it was a generous scheme but East Coast made more from it than they cost to run. Now if you want Nectar points you’re better off booking with a FirstGroup site as they give points on ALL railtravel not just East Coast (yes when booking through Virgin you need to book west coast tickets on Virgin Trains and east coast tickets on the Virgin Trains East Coast site). There’s now NO incentive whatsoever to book tickets for other operators on this site.

  I do think eventually they’ll realise that it’s a mistake to go with Nectar and will want out at the first opportunity. So I do think there’s a good chance in the future we will end up with something better than we have now. It may not be as good as the previous East Coast Rewards but I’m sure it’ll be a whole lot more attractive than Nectar.

  East Coast will join Debenhams and Barclaycard who realised that Nectar was a mistake. Even Sainsbury’s has very little mention of Nectar in store now compared to how heavily it was promoted even a few years ago.

  • Danksy says:

    20 May20 May 10:45

    They don’t really seemed to have capitalised on the retail benefits of building a comprehensive picture of shopping habits (across multiple retailers) in the way that dunhumby and tesco clubcard did…. their business valued now at a staggering c. £2bn!

    Tesco were quoted by saying that their clubcard cost £1bn but was worth every penny!

• Worzel says:

  20 May20 May 17:08

  I wonder how valuable(to the likes of Tesco etc) these consumer spending databases are nowadays? Dunn and Humby started 20+ years ago, and perhaps loosened ties with Tesco at the right time.

  As for Nectar, (the “UK’s largest loyalty programme”)………….!

• Alex says:

  20 May20 May 22:36

  On one of your quieter days (should that happen!) I’d be interested in a post about expired reward schemes – it would be interesting to see which ones you’d like to see back!!

  Certainly the best one never repeated was Total petrol stations reward voucher about 4 years ago. It was something like spend £20 get bogof at holiday inn. I used loads of them.

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