I check out the major refurbishment of Crowne Plaza London Kensington

If you have ever driven from Central London to Heathrow, you will have passed the Crowne Plaza London Kensington on Cromwell Road, somewhat dwarfed by the 1960’s monstrosity that is the Holiday Inn Kensington Forum across the road.

Converted from a row of Georgian townhouses, it looks very unprepossessing.  I have occasionally wondered what sort of hotel could be there to warrant Crowne Plaza branding.

Crowne Plaza London Kensington exterior

On Tuesday I got to find out, as I was invited to review the hotel at a press event to celebrate the relaunch following a top to bottom redecoration.  It is very pleasant indeed, as it turns out.

Inside the large modern lobby you would not imagine you were inside converted houses:

Crowne Plaza London Kensington review lobby

The hotel is surprisingly deep with a lot of public space including a pleasant library:

Crowne Plaza Kensington review library

And a decent sized club lounge on the ground floor:

Crowne Plaza London Kensington club lounge review

The biggest shock is the big garden at the rear – bigger than this picture shows – which must be fantastic in Summer.  There is also a church behind the hotel which gives for more interesting views from the rear rooms than usual:

Crowne Plaza London Kensington review garden

The rooms – very smartly redecorated, including full length mirrors which will satisfy every female guest – were also a surprise.  Of the 162 rooms, 70 are ‘double doubles’.

Crowne Plaza London Kensington review bedroom

This is very common in US hotels but less so in the UK.  It allows a family to all sleep in one room instead of paying for two, whilst a single guest or a couple have somewhere to drape their clothes!  (Families who want more space will be pleased to know that there are a lot of connecting room combinations available as well.)

Crowne Plaza London Kensington review bedroom

The highlights, for me, were the duplex suites.  These were apparently built because of a requirement to match the new interior with the listed exterior.  The result is a series of two-bathroom suites with a bedroom upstairs and a set of stairs leading to ….

Crowne Plaza London Kensington review duplex

…. a sitting area downstairs (the sofa is a sofa bed so also good for families):

Crowne Plaza London Kensington review duplex

There is also a gym, which I didn’t see, and a number of meeting rooms.  The restaurant on the ground floor, which has also had a very modern makeover, is called Umami and is Asian themed.

One benefit of press tours is that you learn a few facts which the average guest would never pick up.  A series of black and white art photographs around the hotel – very professionally done – turn out to have been taken by a staff member and feature other hotel employees!  Tony the concierge, who took me around, has been with the hotel through its various incarnations since 1991.

Apparently the Crowne Plaza London Kensington ran at 91% occupancy last year, even before the refurbishment.  The average guest rating on the IHG website (4.5) is higher than Crowne Plaza The City and equal to InterContinental Park Lane.

It is smaller than most of the major London business hotels and, being in Kensington, is walkable to the museums at South Kensington.  Kings Road and Harrods are a short taxi ride away or two stops on the tube (Gloucester Road is the nearest station).

If you are looking to redeem IHG Rewards Club points instead of paying cash, Crowne Plaza London Kensington is 45,000 points per night.  Considering that you are looking at 35,000 points for most Holiday Inn and Holiday Inn Express hotels in London – including the ‘in dire need of refurbishment’ Kensington Forum opposite – it is a decent deal.

(Want to earn more hotel points?  To see our complete list of promotions from the major chains, click here to visit our ‘Hotel Promos’ page or use the link in the menu bar at the top of the page.)

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Comments

  1. This also used to be a holiday inn about ten years ago. I stayed in a duplex suite there quite a few times and it was a relatively unknown bargain for central london.

    It used to have parking available too – albeit across the street underground.

  2. Thunderbirds says:

    I spent a couple of days here one weekend last year. Definitely needed refreshing but was O.K. at the time. Convenient for the tube opposite. Club lounge looked small and may have been why Platinum guests were given a room upgrade but no lounge access. The garden is nice and I can’t remember being troubled by the bells from the church…

  3. I booked a room in the sale a year ago and was upgraded to the duplex suite. Very nice – you forgot to mention the terrace… I also booked a redemption room around the same time and was given an upgrade with lounge access.

    If you do have lounge access, you also have the choice of eating breakfast in the restaurant, but this wasn’s special, interestingly enough.

  4. Thanks. This looks very interesting. As you say, I have passed this hotel many times but never had much of an idea of the inside. I will bear it in mind on the next occasion I need to have quick access to LHR.

  5. Jordan D says:

    Hadn’t realised it had a refurb – as my only visit was 12 days ago to have dinner in the pan-Asian restaurant there. Good food, nice lobby bar for drinks.

  6. Twiddly Thumbs says:

    45,000 for Cromwell Road? I think i’ll stick with 50,000 for 1 Hamilton Place thank you very much :)