There is also a more restricted sale offering 25% off Business Class redemptions.
Unfortunately, just as World Traveller redemptions are generally a very poor use of Avios points, economy redemptions are generally a bad use of Skywards miles.
I did a dummy Economy booking from Heathrow to Dubai for mid April. The flight came out as 22,500 miles plus £213 of taxes and charges.
Given that you can usually get cash tickets down to Dubai for around £350, this is clearly not great value for your miles. The only upside would be if you needed the flexibility to cancel or if you were travelling at a peak period.
There are many other destinations included in the Economy sale and some may offer a decent deal, especially for places where there is less price competition.
Seats must be booked by 31st March for travel between 13th April and 23rd June 2016.
There is also a 25% discount on Business Class Saver redemptions – but not to everywhere.
From Europe, you are restricted to the following destinations:
Asia-Pacific: Adelaide, Auckland, Bangkok, Brisbane, Phuket, Kuala Lumpur, Melbourne, Perth, Singapore and Sydney
Middle East: Dubai, Muscat
West Asia / Indian Ocean: Colombo, Male, Mauritius and Seychelles
The travel and booking dates are the same as for the Economy sale.
Remember that Emirates is an American Express Membership Rewards transfer partner and that your points will go across instantly once your accounts are linked.