Even with a 100% bonus, it is not a slam dunk to buy. It may or may not be a bargain depending on how you redeem them. If you buy the full amount, you can buy 160,000 Hilton points for $800. That is 0.5 cents each.
Regular readers of Head for Points will know that I tend to value Hilton points at 0.3p each, which is roughly what you are paying here.
Five star Hilton, Conrad and Waldorf-Astoria hotels typically run to 80,000 points per night. In this sale, you would be paying $400 for 80,000 points which is roughly what you would be paying for a five star in a major city. This is not a bargain.
However, Hilton HHonors IS a decent deal at cheaper point levels. The Hampton by Hilton in Sheffield, for example (photo below) is 10,000 points per night. At 0.5c per point you would be paying roughly £35 per night if you bought the points. That is a 65% discount on the typical nightly rate of £100. Hampton properties include free breakfast as well. The new Hampton by Hilton in Newcastle is also just 10,000 points per night.
If you thinking of heading to The Maldives, you should buy as many points as you can between your partner and yourself. I know that Michael, who wrote our Conrad Rangali review, has done just that.
On the other hand, at a more mundane level, the Hilton Sheffield is 30,000 points per night. Even with 50% off your points, you would be paying around £105. Whilst a bit less than the typical £125 cash cost, it is not a fantastic deal – especially as you would earn points and miles back on the cash rate.
(Remember that if you have Hilton elite status, and you get Silver status just for taking out their free credit card, you get 5 redemption nights for the price of 4. That takes the Hilton Salalah resort down to under £15 per night!)
What I can say is that you shouldn’t lose money buying Hilton HHonors points at 0.5 cents. There should not be another major devaluation for a couple of years, given the severity of the 2013 changes, so I don’t see that as a risk.
If you just buying a handful of points to top off your account, the price per point doesn’t matter anyway. If you a few thousand short of a redemption then this is a decent opportunity to top them up.
(Want to earn more hotel points? Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Promos’ link in the menu bar at the top of the page.)