My review of Starwood’s Aloft Liverpool hotel – Part 1

This is my review of Starwood’s Aloft hotel in Liverpool.

Last weekend I went to Liverpool to take a look at the (fairly) new Aloft hotel.  This is, amazingly, the only Starwood hotel in England outside London.

It is also potentially the best Starwood Preferred Guest redemption deal anywhere over prime weekends, but more of that later.

Aloft Liverpool offered us one free night to review the hotel.  As I had never been to Liverpool and wanted to see more of it (a plan ruined by the rain), I booked a second night at my own cost using SPG points.


Aloft is Starwood’s contemporary hotel chain with a focus on technology, design and music.  Rob reviewed their only other UK site, by the Excel Centre in London, here.

The Aloft Liverpool is inside the former Royal Insurance building which was built in 1903.  As this building is a Grade II* Heritage Listed Building, it sat on the ‘at risk’ register for 25 years until a £22m refurbishment turned it into the Aloft hotel. The hotel opened in November 2014 and impresses with a great design concept combining new elements with an old building.

One thing you notice is that the hotel, its restaurant and bar attract hotel guests as well as locals.  It is also a popular destination for hen nights – don’t worry they weren’t that bad!

aloft liverpool hotel review exterior


In theory the Aloft Liverpool is just a short 10 minute walk from Liverpool Lime Street station.  However as the road system is a little bit confusing and it was raining I decided to take a taxi for £4.

Check in

My room wasn’t ready yet when I arrived so I was offered a complimentary drink at the bar whilst waiting.

My room was on the 6th floor. The lift is unfortunately the slowest lift in the world – and the only thing I heard complaints about during my stay. There is a second lift that serves up to the 5th floor, so if you are in a hurry and on the 6th floor it’s worth taking one flight of stairs and then get that lift.


My room was a ‘savvy room’ which is a bit bigger than the standard ‘Aloft’ room. The bed was amazing!  2m x 2m and super comfortable. I only struggled with the pillows. They were too thick and I had to throw them out of the bed.

aloft liverpool hotel review room bed_2

There was a decent sized desk with one European and one UK socket as well as two USB slots to charge your phone (or iPod).

Wifi was complementary and super fast as promised.

aloft liverpool hotel review room desk

My highlight was the bean bag. I really need one of these in my life!

The room had no mini bar, but a fridge underneath the TV.

aloft liverpool hotel review room tv fatboy

The loft style floor to ceiling windows …..

aloft liverpool hotel review desk luggage bench

….. gave a great view over Liverpool.

aloft liverpool hotel review room view

The alarm clock doubled as a bluetooth speaker. This is definitely a step forward considering that some hotels like the InterContinental Park Lane still put iPod docking stations in their rooms that are not compatible with the newer iPhones and iPods.  As the alarm clock was using a socket underneath the nightstand, the one behind it could be used to charge the phone over night.

aloft liverpool hotel review room radio alarm clock bluetooth ipod

The kettle, safe and hair dryer were in the cupboard opposite the sink.  No coffee machine, just instant coffee ….

aloft liverpool hotel review room tea corner hair dryer


The bathroom was open plan with a sliding door with a mirror between the sink and the toilet.

One thing that impressed me was the lighting. It was perfect to do your make-up (or shave or whatever men need a mirror for …..).

aloft liverpool hotel review room bathroom

The only thing that bothered me about the shower was that you could smell what seemed to be chlorine in the water.

aloft liverpool hotel review room bathroom shower towels

I’m not sure if it was the chlorine or the shampoo, but after washing my hair it was super dry and frizzy.

aloft liverpool hotel review bathroom toiletries

Unfortunately there were no towel rails near the sink and I had to use the wardrobe rail instead!

aloft liverpool hotel review room wardrobe towel

The gym

I loved how spacious the gym was and that it had a good amount of machines and weights. There were towels provided and a water dispenser.

aloft liverpool hotel review gym

Meeting rooms

The Aloft Liverpool has five meeting rooms with a capacity of up to 120 people. The largest one pictured below is popular for weddings thanks to its size and a smaller separate room which can be used as a kitchen. The Aloft caters for everything from civil ceremony to drink reception, wedding breakfast and drink reception.

Aloft Liverpool hotel review meeting room wedding registry

The room was very spacious and I liked the design.  I normally don’t spend too much time in my hotel rooms, but as the weather was bad, I only went out for a bit and enjoyed listening to music, sitting on the bean bag and reading a book.  It worked perfectly well for that.

In part 2 of my review of Aloft Liverpool (click here) I will look at the restaurant, bar and public spaces as well as what it costs as a Starwood Preferred Guest redemption.

The hotel website is here if you want to learn more.

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Promos’ link in the menu bar at the top of the page.)

'CombiFare' (one-way cash, one-way Avios) may be coming to British Airways, copying Virgin
My review of Starwood's Aloft Liverpool hotel - Part 2
About Head for Points

We help business and leisure travellers maximise their Avios, frequent flyer miles and hotel loyalty points. Visit every day for three new articles or sign up for our FREE emails via this page or the box to your right.


  1. Very interesting as this hotel gets absolutely slaughtered by Starwood regulars over on its FlyerTalk thread!

    • I think Anika, at 20-something, is nearer the target market than your average Flyertalk poster.

      • Can we send Anika to the Hilton Gateshead? :p

        I’ve stayed there and it was nowhere near as bad as the FT thread makes out… although the Hampton NCL is a much better option for location

  2. Looks like a decent redemption opportunity! Thanks 😀

  3. Jason Cousins says:

    I’ve stayed at this hotel many times and echo the good review here, especially with regard to the excellent redemption rate (even buying the points can work out far cheaper than the weekend rate!)
    However, I’d add that when booking, always ask for a room at the back. Liverpool is a noisy town at night and the rooms at the front can bear the brunt of this.

  4. Finally it is confirmed… Rob wears make-up

  5. czechoslovakia says:

    As a original Scouser, now expat, I can confirm that the fine Liverpudlian H20 is indeed heavy on the chlorine or fluoride. Try running a bath, and you can see the bluish taint. Always a surprise when i return “home”.
    On the other hand, the water is super soft. Hence why whenever i stay in London for an exhibition it is necessary to bring 6x2l bottles of water with me for my “wake-up” brew.

    • I live in Liverpool, was born here too, and I must say I have never noticed chlorinated water smell !

      Rob, its a pity you didn’t get to see more of Liverpool, its a brilliant city with the most listed buildings outside of London, may even beat London ! The Albert Dock and the Tate are brilliant, as is Liverpool One.

      I’m not a tour guide by the way !!!!

      • I don’t think Rob saw one bit of Liverpool…

        • I did do a tourist trip to Liverpool some years ago as I’d never been. Can’t for the life of me remember where I stayed though.

          • You missed out Rob ! Liverpool has changed massively, doesn’t bear any resemblance to the city it was a few years ago.

  6. Hoorah for a hotel with decent lighting around the bathroom mirror.
    I am amazed at how many hotels get this badly wrong.

    • Ruth Grintq says:

      I recently stayed at the CP Birmingham, where the only lighting in the entire bathroom was a strip light above the mirror. The inside of the shower cubicle was so dark I managed to cut myself shaving as I couldn’t see my own leg!

  7. Good review, I go there quite a lot but the Pullman by the docks is the best hotel in the city by far. The Atlantic tower is another one I love

  8. This is so random! I’m currently at the aloft in Brooklyn and the room looks exactly the same! I thought you were here for a minute!!!