Very generous Best Western / Miles & More promotion – 3,500 miles per stay!

Best Western is popular with Head for Points readers.  When I did my hotel survey last year, roughly 1 in 6 HFP readers said they had stayed in one over the previous 12 months.

You may have wondered why I didn’t write more about Best Western Rewards in that case.  The reason is that, for historical reasons, UK residents were enrolled into a separate scheme to most of the rest of the world.  UK residents were not eligible for any of the many Best Western Rewards promotions that ran on a regular basis.

This has now changed.

From January 1st, the UK version of Best Western Rewards was merged with the global programme.  

Best Western Rewards

This led to various changes.  Some are good, some are less good.  For UK members, the key Best Western Rewards changes were:

you no longer earn points on restaurant spend, only on your room rate spend

free redemption nights no longer include free breakfast

new status tiers and benefits have been introduced

The earning rate has moved from 10 points per 55p to 10 points per $1 but this is only a minor difference.  UK-specific gift card redemptions (Amazon, John Lewis, Currys etc) have been retained which is good news.

Hotel room redemptions are theoretically now easier to find as hotels are now obliged to make a fixed percentage of their rooms available.  The downside is that dynamic pricing has been introduced which increases the cost at peak time.

Improved airline mile transfer partners

The only decent airline transfer partner before 1st January was Virgin Atlantic.  This offered 500 miles per stay.

Best Western Rewards members in the UK can now choose from 19 different airlines.  The full list is here.  These include Miles & More (500 miles per stay), American Airlines (250 miles) and Flying Blue (250 miles).  Avios remains a notable exception.

For one-night stays, I still think that taking airline miles is a better deal.

Generous Lufthansa Miles & More promotion now available

Miles & More is offering a 600% bonus on Best Western stays until 31st October!

This means that you will earn a whopping 3,500 Miles & More miles per stay which – as long as you are adding them to an existing balance – would be worth around £35.

This is valid for UNLIMITED stays during the period.  It is an excellent on your expenditure for cheap stays.

You MUST register for this offer via this page (fourth offer down) on the Miles & More website.  You must then change your Best Western profile on the website to earn miles instead of points.

You can find our more about Best Western Rewards here.

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Promos’ link in the menu bar at the top of the page.)

30% bonus when you buy Virgin miles or use 'Miles Booster' - good deal?
Register now - TRIPLE AVIOS and TRIPLE OB POINTS on all BA flights, all classes!
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  1. Do I need to BOOK until the 31st of October or do I need to STAY until the 31st of October?

  2. Are there any advantages to this offer with being a Best Western Diamond Member? eg Does the 30% Diamond Bonus apply to miles?

    I status matched earlier this year but have not used it yet.

    Currently enjoying my 3 weeks in Oz courtesy of the Etihad sale flagged here, and I am booking hotels partly as I go, and I can go Hilton, IHG or other.

  3. It has to be said that hotel prices in Sydney are a little eye-watering, even for the ones carefully booked ahead with sales :-).

    Will be heading off on a several day wine tasting tour which will undercut even modest hotels including accommodation !

    • Sailing around the Whitsundays is also very cost effective vs hotels & great fun – I went on a 3-day outing on the winner of the Sydney-Hobart race!

      • We did 5 days sailing round the Whitsundays back in 2003 – my sister married an Aussie. My brother in law is an experienced sailor and we hired a catamaran for the trip. He is crew on boat training for the Sydney to Hobart race!

  4. I just redeemed the Virgin-Rocketmiles introductory offer for 3,000 bonus points for the first stay, bringing the total for the stay to 3,500 points. However the hotel I chose turns out to be a Best Western, who is also offering 3,500 points per stay now.
    I wonder if I should cancel the Rocketmiles booking and save that for another day, and go directly through Best Western this time?

  5. Best Western in Buriram, Thailand is ฿679.70 THB (14.68 GBP) per night.

    Good opportunity for mattress-runs for anyone living in that area, which I admit won’t be many reading this. :)

  6. Thanks! will now do some research!

  7. I am confused as to the specifics of how this promo will apply. You mention in your post that you have to change your BW Rewards earning preference to Miles and More, as indeed done for special promos by other hotel chains (see Hilton, Accor). However, when you register for the promo on the BW website (via the Miles and More link in your post) the promo page says that you only have to show your Miles and More Card upon check in, which might lead to believe that you do not need a BW Rewards account at all. There in no mention in the BW and Miles and More pages for this promo that you need to change your BW Rewards earning preferences into Miles and More. So, shall I book my stays via the BW website and use my BW Rewards card number (with earning preference for Miles and More) or simply show my Miles and More card upon check in? Apologies if this sounds pedantic but I have a number of hotel stays coming up and given how exceptional this promo is I do not want to end up with 500 miles per stay. THX for help!

    • Javier Pena says:

      As I work for Best Western Hotels, I can help with this one.

      A BW Rewards number is definitely needed. As Rob says, the earning preferences need to be changed to Miles & More to get the points correctly allocated the day after departure.

      If you don’t remember your BW Rewards account number, the front desk can find you through the BW Extranet and allocate points manually upon check-out. They can also then allocate airline miles instead of BWR points but the system is a bit tricky and wouldn’t rely on that, if I were you.

      Any other question re BW Rewards, let me know :)

  8. Strangely this offer does not show up on Best Western website under rewards offers for registration. After I registered on miles and more German website, the offer does not show up on my Best Western account page. By contract, the Aeroplan 2k offer is there.

    This offer seems to good to be true. 3500 miles are worth $60-$70, I think. Many cheap BW properties have rates lower than $60, especially in Europe and Asia.

  9. Well.

    I’ve registered for this after various convolutions and setting up Miles and More. Hopefully a few stays in the next fortnight.

    Trying first hotel tonight. We will see.

    • Any luck with this?

      I have registered for this promo and stayed in BW recently. LH is under my preferences and today 500 miles have posted to my M&M account.

      When do I need expect other 3k? Or who do I need to chase for them?

  10. I found M&M mileage credit a bit patchy at best and doesn’t always work, so I haven’t used BW a whole lot because of that. Right now I can’t remember or find my BW membership number so I hope they can pull it up for me.

  11. I usually find my forgotten numbers from the Award Wallet app on my Smartphone,

  12. Also BW have their own app.

  13. Also to note, Top Cashback is giving 5.25% on bookings at Best Western