Shell Drivers Club is the loyalty scheme for Shell garages in the UK. Joining is simple – pick up a card at a Shell station when filling up and register it online. You earn 50 bonus points just for registering your card.
Shell has now brought back a silly but fun promotion to earn bonus points which first ran last June: The Pump Challenge. Full details are here.
The person who devised this should be congratulated for appealing to the inner child in all of us.
This is how it works.
Next time you visit a Shell garage, you need to get your petrol or diesel bill to land on an EXACT amount of money, to the 2p either way. Manage it and you get a bonus. Miss it and you don’t.
Here are the bonuses available (remember that 2 Shell points = 1 Avios point):
£30.00 – 50 Shell points
£40.00 – 100 Shell points
£50.00 – 150 Shell points
£60.00 – 200 Shell points
£70.00 – 300 Shell points
£80.00 / £90.00 / £100.00 – 500 Shell points
You get a 2p margin of error each way so any total amount from £29.98 to £30.02 would get you 50 points. This is apparently because it may not always be possible – because of the way the price totals up – to always land on an exact amount however carefully you try.
The logic is interesting. Whilst some people may spend less than usual (if you tank only takes £45 of fuel you will stop at £40), some others will spend more. There will also be ‘breakage’ from people who fail to hit the target. Some people may miss one target and then decide to spend another £9.99 trying to hit the next one.
The bonus points are on top of the standard points. You earn 1 Shell point for every litre of petrol you buy, and 2 points = 1 Avios.
As well as Avios, 500 points can be turned into £2.50 of Shell vouchers or £2.50 of Waitrose vouchers. The benefit of taking Avios is that Shell converts (once a quarter) your points in multiples of 20 (ie 10 Avios) with no minimum, unlike the 500 point minimum for other rewards.
Of course, if you buy enough Shell fuel to get to 500 points on a regular basis, you will effectively be ‘paying’ 1p per Avios (since 500 points is worth 250 Avios or £2.50 in Shell or Waitrose vouchers). This is not necessarily a great deal.
The Pump Challenge runs until 4th January so heavy drivers could do quite nicely out of it. More details can be found on the Shell website here.
(Want to earn more Avios? Click here to visit our home page for the latest articles on earning and spending your Avios points and click here to see how to earn more Avios from current offers and promotions.)