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More evidence of British Airways prioritising Avios bookings for downgrades?

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A month ago I ran this article speculating that BA has begun to target Avios ticket holders for downgrades.

This would be economically rational.  Under EU regulations, a downgraded passenger is automatically due a 75% refund on that leg of their ticket.  For a cash passenger, that is expensive.

For an Avios passenger, it is not expensive to downgrade.  All the airline has to do is refund a few points.

British Airways BA 777X 777 9X

For an Avios passenger travelling on a 2-4-1 voucher, the downgrade is free to BA.  It has been telling some passengers that as their ticket cost zero Avios, the refund is 75% of zero which is, erm, zero.

After my original article there was some debate about whether this is actually happening.  Some BA staff told me that it isn’t easy to tell whether a passenger is on a 2-4-1 ticket or not, although it is easy to spot those on redemptions on the manifest.  Some agents have implied that it is functionality in FLY, the new check-in and passenger management system, which now allows this policy to be implemented.

It is worth noting that the person involved in my original article issued a Small Claims Court against British Airways after being refused any compensation.  As per this page of Flyertalk, it appears that BA chose not to fight the case and settled for the unspecified amount the passenger demanded.

In the last couple of weeks, two more readers have contacted me with linked stories.

The key one came yesterday from a reader.  I always weigh up news I receive by email from readers to see how truthful and verifiable it seems, but this is one I trust implicitly – the person involved is a regular commentator and has even written a guest article for the site in the past.

If you read the comments on HfP yesterday, you would have seen his regular updates as the situation developed.

This is what he said to me by email:

“At Edinburgh to start our trip to Gatwick and then what was meant to be Club World BAPP 241 reward seats to Male.  At checking in for EDI-LGW we have been told we have been downgraded, either both to World Traveller Plus or just me with my wife staying in CW.  We have been told that BA has oversold the flight and it’s because we are on reward tickets that we have been selected to be downgraded.”

Here is another email I received two weeks ago:

“I have read your article re 2-4-1 downgrades and it almost exactly mirrors our experience.  The Duty Manager was adamant her instructions were to target Redemption ticket holders first.  Given that our seats were showing as still allocated to us that morning (albeit not available to be printed due to “system error” at the hotel), it appears BA have chosen to sell more CW seats on the day . . . knowing they had a supply of 2-4-1 pax ready to be downgraded

It is a largely win-win situation for BA . . .  if there are any no-shows, no skin off their noses, but hey, why not sell an equivalent number of CW seats to exactly match the number of 2-4-1 holders on every flight!  Cheap trick but as I learned in over twenty years with them, the internal “bar” is set at the greediest money-earning opportunity.”

The reader above is not one I have met but I have no reason doubt the accuracy of what he sent me.  He had even paid to reserve specific Club World seats but even that did not protect him from being downgraded.

To clarify, there is no specific proof that this is going on.  No BA employee has yet sent me a copy of the relevant memo or email.

Do let me know if you are also impacted by this and have been told that the staff that you have been downgraded specifically because you are on an Avios ticket.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (357)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Stu R says:

    We are booked on a 241 BAPP in first to Tokyo next January. I’m pretty certain that in the event of any downgrading attempts, I’d end up on some kind of no fly list, or worse still in jail. If you want somebody to take BA to court, it might just be me, as I would not suffer any such behaviour!

    • JamesW says:

      Yeah, I very seriously could end up in jail for losing my sh*t. I completely understand this.
      I would be panicking about the pain I know a long haul flight without a bed leaves me in 🙁

      • Thomas says:

        Keep calm, and don’t fly BA!

        • the real harry1 says:

          keep it rational, folks 🙂

          seats get overbooked, people get bumped or downgraded, that is undeniable fact

          ergo you stand a chance of being bumped or downgraded on every flight you take

          it doesn’t warrant biffing the check-in agent on the nose 🙂

          • James67 says:

            Agree, and we have to remember upgrades happen too although when was the last time BA gave somebody one of those? The actual chances of a downgrade on most routes most of the time is likely very small, it has not happened to me ever in over 35 years of flying on any airline but I’ve had many upgrades mostly from UA, AA and LH. Despite this, peoples concerns about this are real and justified, these concerns run deeper than just the disappointment of a poorer seat than they paid for which requires huge efforts for many readers. More fundamentally it is about BAs strategies and their relationship with their customers and how this makes their passengers feel. For years Ryanair were subjected to scorn, ridicule and bad front page press for what, seems to me a least, to be of lesser concern than the policies and practuces of BA these days. I agree too that we should refrain from abusing BA staff for the shortcomings of their employer because that is so unfair, it is fine to make concerns known to them but it should never be disrecpectful or abusive to them personally. At the end of the day these staff are our best chance of a satisfatory resolution and honey always works better than vinegar.

  • Anna says:

    I have had all three trips I have booked with BA this year either changed or cancelled. I’ve started to get a feeling of despair each time I’m connected to a “customer service” operator 5,000 miles away who can seemingly only read answers from a set list.

    I think the main problem is lack of accessible information about passenger rights. With my most recent complaint (cancelled flights from Manchester to Bremen), fortunately someone on HFP made me aware of the distinction between the right to compensation and the right to re-routing. When I pressed the latter, Sun Air (the airline involved) agreed to a few concessions I had asked for in respect of our alternative flights.

    Similarly I have read posters on Flyertalk arguing about whether BA are legally obliged to ask for volunteers before downgrading a passenger (though this would seem to only apply to bumping off), and also quoting passenger rights which actually only apply in the US.

    I posted yesterday that it would be a good idea to draft a standard letter to Amex about the concerns raised by these recent downgradings and have as many Amex customers as possible send it to their head office.It would be useful to clarify, for a start, whether BA are contractually obliged to provide those avios and 2 4 1 seats, as this may be a viable area of challenge.

  • Alan says:

    Sorry, just for my understanding, do BA refund 75% of the taxes & fees payment that you have to pay for redemptions when they downgrade you?

    • Nigel says:

      It definitely seems like they should owe a refund of taxes if the taxes are higher in the premium cabin (you don’t get to fly in).

  • Disillusioned says:

    Another reason why I’m personally cancelling all cards that collect avios. It’s simply not worth it.

    Recently been trying to use avios for a booking and the availability / hassle factor is huge.

    Also I priced up 2 full price tickets. Then re priced using my 241 and although the “ticket cost ” was reduced the “tax potion went up nearly £300!!!

    How on earth does the tax increase when the ticket cost half.
    What a racket!

    In the end just bought 2 bus class tickets Oslo to Melbourne for £1790 each with Qatar. Way better value than even with 241 and a squillion avios.

  • Bryan Celentano says:

    Are we not learning something yet about BA? Stop flying BA! I would suggest that you burn through your avios and 2-4-1s ASAP and pick any of the other budget airlines.

    • James67 says:

      I’ve done exactly that, trying out Easyjet for shorthaul and KLM for business longhaul for the first time this year exEDI. If it works out ok I’ll use AY for summer seasonal and KLM for winter. BA reduced to a single z7 CW avios redemption each year but now that I reckon I’m only getting about 1.28p per clubcard point value out of that without a 241 or Lloyds voucher that now looks under threat too. I may continue collecting avios though for regional flights on CX and MH.

    • Ro says:

      For me the best use of avios is actually europe short haul in economy. Off peak only 4k and 17 quid each way in taxes. Great for positioning or just for cheap flights to europe.

      Otherwise i use mainly qatar and singapore for long haul… really enjoy flying with them.

  • JamesW says:

    I completely agree.
    I have a 2-4-1 to use up and if this happens to me I will HATE the company with a vengeance.
    I have a serious back & neck chronic pain condition and if I’ve booked to fly club or higher on a long haul flight its because I know from experience that a couple of hours into the flight being unable to lie down and do some stretches and change positions around I will be in serious pain, pain that will last days.
    It would screw my entire trip up and have me in absolute agony.
    I would HATE the company for that and would probably not take the flight because of it.
    I think I would need serious counselling to talk me out of hunting down some BA Execs and shooting them in the face with a crossbow.

    • Ramones says:

      Wow…I think you are ready for the counselling sessions now

    • Phil G says:

      Maybe book airport assistance at both ends of the journey. This may deter them from downgrading you.
      I too have a chronic back & neck condition and long haul in economy is a no go. Search Qatar flights from other european airports for great bargains and use avios to get from the Uk to the european airport. We are flying to the Maldives from Rome in business for £900 each. It is an extra flight but Qatar is a superior product and treat you like royalty on board. (and it was about £3500 each from the UK)

  • Andy says:

    Anybody out there that can do the equivalent for BA. https://m.youtube.com/watch?v=5YGc4zOqozo

  • Matthew says:

    I agree…vote with your feet and avoid BA long haul. There are far better frequent flyer schemes that charge almost half the miles as BA and therefore negate the need of a 2 for 1. You just need to collect in flexible currencies such as Amex MR or SPG.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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