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BA wi-fi pricing revealed as in-flight trials begin

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If you read Head for Points on a regular basis you will know that British Airways is gearing up for the roll-out of wi-fi on its long-haul fleet very soon.  It is also coming to short-haul but with a different system.

What most people don’t know is that the system is already installed on many long-haul BA planes.  BA is not turning it on at the moment, presumably because it wants the majority of the fleet to be ready on Day 1.  Making a big song and dance about it, only for passengers to find out that they only have a small chance of being on a suitable plane, would be another PR mess.

British Airways 787

The BA long-haul wi-fi should be pretty good.  By holding back for a few years, it is now able to use ‘next generation’ technology which should allow connection speeds substantially better than you have experienced on other carriers.

To make sure that the system is running smoothly when installed, British Airways is currently testing wi-fi on random long-haul services.  There is no way of knowing that you are on one until the cabin crew announces it.

Here is a map showing roughly where in the world the service will be accessible:

What will it cost?

Quite a lot.  In fact, more than I expected.

There are two levels of service.   If you want to stream video or do anything else which requires a lot of bandwidth, you will need to dig deep.  Here are the prices for ‘Connect Plus’ as BA calls it:

1 hour – £7.99

4 hours – £17.99

Entire flight – £23.99

Peak download speeds are stated as 20 Mbps with a peak upload speed of 2 Mbps.  On average users are told to expect between 25% and 50% of this speed.

Given typical UK residential speeds for anyone not on cable broadband this won’t be much worse than being at home.  A quick test on our Virgin Media cabled broadband wi-fi gave me 50+ Mbps but our backup Relish system, which works over the mobile spectrum, was only running at 5 Mbps.

If you want to do simple browsing, such as e-mail, it is cheaper – but still far from a bargain:

1 hour – £4.99

4 hours – £10.99

Entire flight – £14.99

The reason I am surprised by the pricing is that in-flight wi-fi is usually priced highly to artificially limit demand.  You can only get a decent speed if the majority of passengers do not try to use it.

Theoretically, the British Airways system can support more users at higher speeds than we have seen before.  BA does not need to price it at a level which will put off 90% of passengers, but it seems they are.

It appears, based on the trials, that all passengers have to pay irrespective of travel class. 

Notwithstanding the pricing, this is an important development for British Airways and one which I hope succeeds.  For every passenger who refuses to fly BA due to the seating or food quality, there is probably another who refuses purely on the basis that they cannot work in the air.


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Comments (121)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Lumma says:

    Those prices are an absolute bargain compared to what Iberia charge for Wi-Fi. $20 for 22mb of data. I didn’t even waste my time connecting to the “free 4mb” they give you in business as it seemed such a pointlessly small amount of data

    • James says:

      Is it really a bargain though? Whilst I applaud BA for offering this new service, it doesn’t surprise me one bit that BA have gone for the price it sky high option, no doubt which will be accompanied by some marketing spin. JetBlue, for example, offer faster wifi for free. That is an extreme, and I’m not suggesting that, but BA are missing a trick again.

  • Andrew says:

    Does anyone know how much this would cost BA to install wifi across their fleet and also the cost of providing the service per flight after installation ? I am just interested in a ball park figure if anyone is “in the know”- a few million, hundreds of millions? Buses in some U.K. cities have had wifi for years , just wondering if the principle is the same for buses and planes. Many more passengers on plane versus bus ofcourse. Sorry if I sound a bit of an IT ignarmous, but I am!

    • callum says:

      I can’t help with figures, but the wifi on buses and on planes is not comparable. The bus simply connects to the mobile network – it’s effectively a fancier version of the portable 3G/4G wifi hotspots you can buy (many systems I saw in places like South America were literally just one of those dongles at the front of the bus). On the plane it will need to connect to satellites while moving across wide areas, and satellite connections are much more expensive and so tend to be much slower.

      The people using it will also be different. On most buses people will be coming and going all the time so most wouldn’t bother using the network, plus they’ll have access to their own mobile network. On the plane you have several hundred people with no other access to the internet who may want to use it for prolonged periods of time.

      • the real harry1 says:

        reportedly now down to $100K per aircraft plus the downtime/ opportunity cost – which would presumably be minimal & installation arranged during regular maintenance schedule

    • Mr Dee says:

      I don’t believe the buses use satellite for their connection so the ongoing costs are likely to be lower. I can’t see this costing a mega amount of money once the purchase of the equipment and installation is complete, but of course the satellite part will be pricey compared to the standard pricing of cable internet.

      Can’t give exact figures as I don’t know, but a bus would be considerably less for this system.

    • Xmenlongshot says:

      It’s about $150k per plane for the installation- I can’t talk to the ongoing running cost

  • Lochlannn says:

    I’m a fan of the high-speed option. I have chosen flight times in the past to avoid missing certain live sports (though have also watched really poor quality SkySports while on AA flight)

  • Paul says:

    “For every passenger who refuses to fly BA due to the seating or food quality, there is probably another who refuses purely on the basis that they cannot work in the air.”

    I, for one, and many others I expect, think that the ability to legitimately ignore e-mails for 12 hours on a long haul flight is a huge plus point rather than a negative point!

    • Alan says:

      Completely agree. The fact I can’t be contacted is a bonus.

      I occasionally go to Melbourne with work, it’s one of the best 26 hours of my working year… Champagne and no emails!

    • Donna says:

      Couldn’t agree more!

    • Lumma says:

      The big fear I have with ever increasing Wi-Fi speeds on planes is the possibility of having to listen to someone making phone calls for hours on end.

  • Anna says:

    OT – I’ve always assumed using avios for long haul Economy isn’t worth it, but I’m looking at Washing DC for next year to explore Virginia and the city itself. 3 x economy redemptions using a 2 4 1 voucher comes to £822 in taxes and fees, which is slightly less than half of the cash price. Using the ITA fare matrix, the BA fare is comparable with other airlines. To go up to CW one way would be an extra £700 for the 3 of us, however the flight is only 7-8 hours which I’m sure we could cope with.

    This would give my voucher a value of 40,000 avios which isn’t brilliant but does mean paying less avios and cash overall. I don’t think PE is worth it for redemptions as the taxes are similar to CW.

    If I didn’t have the 2 4 1 I would consider going via Dublin to reduce the taxes further – though an option would be to do that anyway as I haven’t even triggered the 2 4 1 yet so will have it to use for another 2 years anyway from the trigger date which is looking to be around September.

    Any thoughts?

    • Alex W says:

      What about PE out and CW back. For your third passenger you could buy a PE return and upgrade one leg using Avios.

      I used a 241 in economy once to Vegas, but only because the cash fare in WT was £900 each. Normally it’s surely a waste of Avios in long haul economy.

    • John says:

      Voucher costs £195 minus 5000 avios from increased earnings on BAPP vs BA free card

      So you spent £195 to save 35000 avios (which could be used for something else), sounds ok to me, sure you could get higher value elsewhere but only if you would actually pay the asking price

    • JamesB says:

      If you would consider going via Dublin then why not Inverness? Given the flight time you would need an afternoon departure to DC. Also, if you wish to make a short break in Inverness pay close attention to hotel pricing as it can be very high.

      • Anna says:

        I live in the North West so I don’t think there are flights from Manchester or Liverpool to Inverness. Who flies from Inverness to Washington? Or you saying fly Inverness-Heathrow-Washington? This would add a lot to my journey time, Liverpool to Dublin is 55 minutes and £20 which is why it would be my preferred route.

    • Klaus-Peter Dudas says:

      You could go from Inverness to save on APD and because it’s in the UK you can use the 241 voucher.

      • Anna says:

        Interesting, but again I don’t know any reasonably quick and cheap way to get from Lancashire to Inverness!

        • JamesB says:

          Would only be worthwhile if you had the time and wanted to take advantage of a short break in the city. The saving in APD x3 would effectively pay the Inverness trip so you’d be getting something extra for similar overall cost. As others have said you could fly MAN-INV with flybe and then use your 241 via LHR to IAD. Main downside are that INV-LHR is once daily (althougb I recall hearing both BA and KLM may go twice daily) at lunchtime and unless you can get a good deal someplacem hotels are quite expensive for what you get.

  • Ollie C says:

    I fly to the USA with BA Club annually for a holiday and for a leisure traveller these WiFi prices look nuts, especially as I expect it is per person not per group. If it was a tenner for the flight I’d pay, but at these prices I’ll carry on stocking my Kindle and download some Netflix shows. For the same price as two WiFi passes on BA, at home I get a month of unlimited 1Gbps data. I hate that BA don’t even disguise their attempts to ream customers.

    • John says:

      It could be a group if you set up a device to function as a hotspot.

    • callum says:

      It’s almost as if the economics of providing internet access on a plane flying across the planet is different to that of your static house connected by high speed wires…

    • TGLoyalty says:

      I’m sure on flight wifi isn’t aimed at the average leisure customer though.

      Being able to work while flying is a big plus for some and those people will pay.

      Any chance the pricing structure is also being trialled? Different prices on different flights to ascertain pricing/demand or would that be too sophisticated for BA?

  • Michael says:

    Maybe I’m in the minority but it think the prices aren’t actually that bad.

    • AndyGWP says:

      Suppose it partly depends on how long your long haul flight usually is 🙂

      • the real harry1 says:

        and if somebody else is paying 🙂 (expensable)

    • Paul says:

      You need to fly on the competition more. Almost double what AA are charging and higher than QR.

  • Piero Tintori says:

    That’s very expensive, even more than other IAG airlines such as AerLingus!!! Emirates give you 500mb for $1…

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