The White Company unveiled as the new British Airways Club World bedding provider

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• Genghis says:

  5 Jul5 July 05:41

  Hopefully crew will turn down the temperature from 26°C to allow me to use the new luxury bedding…

  • Nate1309 says:

    5 Jul5 July 09:34

    +1

    • Alex W says:

      5 Jul5 July 12:03

      +2!

      • Mzungu says:

        5 Jul5 July 14:29

        +3 have never had to use bedding!

        • Lady London says:

          6 Jul6 July 00:08

          +99 what does it take to get cabin crew to turn down the temperature no matter how many times you ask?

• Paul says:

  5 Jul5 July 06:13

  Same old “jam tomorrow” mentality. By the time this meagre offer is fully rolled out other will have reinvented their product.
  To paraphrase an ex American president ” it’s the seat stupid” why fly 8 a rest when others have 4 and direct aisle access?

  • Barry cutters says:

    5 Jul5 July 07:10

    You don’t get half the room. 8 vs 4 isn’t a fair comparison due to layout style.
    And plenty of people do fly ba as we value a direct route network over changing multiple times.

  • Alan says:

    5 Jul5 July 07:37

    Agree vs AA hard product, however I’d take CW over non-refurbished VS 4-across product – the BA design is still pretty clever and feels more spacious.

    • Genghis says:

      5 Jul5 July 08:12

      Once you’re cocooned in a rear facing window seat, it’s very private.

      • The Urbanite says:

        5 Jul5 July 17:06

        64A on a 744 is nice, direct aisle access too.

        Was provided with a breakfast card as described in J on BA116, 2015 ex JFK a couple of weeks ago but agree about the cabin being a little on the warm side.

        Quite like The White Company so plus points for BA there.

      • Alan says:

        5 Jul5 July 21:43

        Indeed – I find them really good – plus if you can get one at a bulkhead then direct aisle access too 🙂

• Delbert says:

  5 Jul5 July 06:27

  Thanks for the link in this article which has alerted me to seek a refund for CE seats that I’ve already paid for (BAEC Bronze).

• Lewis Watson says:

  5 Jul5 July 06:28

  Just curious does ba pay the white company for the products? Or is it other way round white company pays for essentially advertising?

  • Rob says:

    5 Jul5 July 08:19

    BA will pay but have probably struck a good deal on the grounds of brand recognition. Whether White Company is actually controlling the process or BA has bunged them a few quid to stitch their labels on a pile of stuff it got cheap from a factory in Romania is a different question.

    • Catalan says:

      5 Jul5 July 08:54

      Rob is that comment really necessary? Did you say the same when issued with your White Company branded PJs from Qatar Airways. Or was that from a better cheap factory in Bangladesh?

      • Rob says:

        5 Jul5 July 09:49

        It was badly phrased. What I meant is that you can’t be sure that TWC is actually controlling production and quality of these items to the levels which they demand for their stores (which, I admit, is high). They may have done a licensing deal with BA and BA is simply out there procuring the products itself to its usual quality standards.

        It is very possible I am being overtly cynical but that’s what exposure to BA over a long period of time does to you.

        Nothing against Romanian production – Louis Vuitton for example make all their shoes in Romania and simply attach the finishings in Italy, allowing them to put a ‘Made In Italy’ stamp inside (see https://www.theguardian.com/business/2017/jun/17/revealed-the-romanian-site-where-louis-vuitton-makes-its-italian-shoes ).

      • RIcatti says:

        6 Jul6 July 18:39

        It is a common practice among brands to have “outlet” quality goods (the goods produced to be sold in outlets, not in high street shops of the same brand).

  • CV3V says:

    5 Jul5 July 13:19

    I always wonder this, back in the good old days a certain transatlantic airline used to get their alcohol miniatures for free, probably the soft drinks too.

    • C77 says:

      5 Jul5 July 16:53

      Not only for free but charged said drinks companies for the product placement. The mentalist behind it being if they didn’t pay there would be others lining up to do so.

• Jerome Zagala says:

  5 Jul5 July 07:04

  Comments on American blogs deem this “enhancement” to be lipstick on a pig. I disagree. This is lipstick applied to a paper bag that is placed on a pig.

• Sussex bantam says:

  5 Jul5 July 07:07

  How on earth can it take more than six months to replace some bedding ? What are they doing ? Hand stitching it in waterside ?

• JamesB says:

  5 Jul5 July 07:08

  I wish they would just change the seat to something more contemporary and reduce the cabin density, I see little point in trying to dress mutton as lamb.

  • Nick says:

    5 Jul5 July 07:24

    If they reduce density, are you happy to pay more for a ticket to compensate for their lost revenue?

    • JamesB says:

      5 Jul5 July 07:36

      No, why would I? Their prices are already a joke in comparison to what they offer. I only fly BA using avios and only then when there is value in doing so which is increasingly difficult to find for my destinations in far East. If BA want me to pay cash for them they will need to get the price down to a maximum £1500 return including allocated seats.

      • Rob says:

        5 Jul5 July 08:20

        Virgin is reducing density on the A330s after realising people would not pay for it.

        • Catalan says:

          5 Jul5 July 08:47

          Reducing by 2 seats

        • Rob says:

          5 Jul5 July 09:50

          I thought it was 3, 34 to 31? Jiggling the bar has also freed up some space.

• clive says:

  5 Jul5 July 07:14

  A welcome improvement. With lots of seats in J and already-full lockers, this seems like a large volume of extra ‘stuff’ in the cabin and can’t help wondering where it will all go… where will they put dozens of these mattress toppers, duvets, pillows etc? On Virgin, there’s a space behind each seat for the bedding bundle.

  • insider says:

    5 Jul5 July 10:40

    I think it will allcome in a shrink wrapped bag and left on the seat (much like the current duvet), but just a bit bigger.

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