Avios / Pizza Express deal moves from Bink to estore – at 12 Avios per £1

We gave Bink, a new loyalty app, a lot of coverage late last year.  

It was – and remains – a very clever concept, which would let you earn loyalty points in High Street loyalty schemes simply by swiping your registered credit card.  You don’t need to show your loyalty card as the shop knows it was you via your payment card.

As with many new tech products, Bink’s roll out does not seem to have gone to plan.  Whilst they have just agreed a deal with Harvey Nichols, it is not exactly a Tesco-sized contract.  The people I knew there have mainly left the business, although it is still fully functional.

I get a feeling that it may end up as a back-end solution, with retailers licensing their technology to allow shoppers to earn points via their payment card without needing the Bink app.  But what do I know?

The Avios link with Bink was via the second strand to their business.  By registering a payment card and your Avios account with Bink, you could earn Avios by spending in various retailers.

The first partner launched was Pizza Express, a year ago.  And then …. nothing.  Dixons Travel was meant to be launching as the second partner but nothing appeared.

Avios then trumped Bink by rolling out its own ‘earn Avios by paying with a registered payment card’ solution.  This was done using the Collinson Latitude platform which also powers the Virgin Atlantic ShopsAway site.

I doubt Bink was hugely happy about this.  I know the Avios side of the story but I haven’t heard the Bink side and therefore it would be wrong to comment.

Anyway …..

Let’s get to the point.

You no longer need to have a Bink account to earn Avios when eating at Pizza Express.

It has joined the ‘in store earning’ partners at the Avios estore.  This list also includes:

  • American Golf
  • Barrhead Travel
  • Blue Inc
  • Byron
  • Caffe Nero
  • Chef & Brewer
  • David Clulow
  • Debenhams
  • Eating In
  • Fayre & Square
  • Flaming Grill pubs
  • Heals
  • Hungry Horse
  • National Express
  • Officers Club
  • Old English Inns
  • Prezzo
  • Sunglass Hut

There are some slightly odd names there which I doubt fit with the core Avios / BA Executive Club demographic, but ….

To earn Avios from these shops, you must register your credit card at this page.

You should NOT link the same payment card to both the Virgin ShopsAway and Avios estore ‘in store earning’ platforms because it causes ‘card clash’.

A special offer ….

To promote this move, you will earn 12 Avios per £1 on all spending at Pizza Express from Sunday to Thursday until 26th November.  Spending on Friday and Saturday will earn 6 Avios per £1.

This is double the standard rate of 6 Avios and 3 Avios respectively.

The offer will disappear from the Bink platform tonight.

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Comments

  1. Not surprised Bink has failed Its doesn’t work,, you cant use it any where and all twitter talks about is awards they have not won! Jokers! The worst customer service I have ever experienced. Maybe spend less money on drinks and penguin suits and focus on their product.

  2. I don’t understand what Bink does without Pizza Express and Avios, can anyone update me?

  3. Graham Walsh says:

    I discovered that when you add a card it fails, if you click to another tab e.g. My Alerts and then go back to In Store Cards, it shows up.

  4. Talking of Bink, whatever happened to 3More ?

  5. Not sure if mentioned elsewhere, but has anyone received Club Carlson offers?
    Loyalty lobby post says there are four versions , and it seems to let you enroll in all four.

  6. I can’t seem to add cards on the Avios site. There is no option to do so. I just get this message:

    Your registered cards cannot currently be retrieved from our card vault, all card details continue to be safely & securely encrypted and stored. Please refresh or try again later. Transactions for any cards that have been registered are being tracked and your Avios will be awarded accordingly

    What am I missing?

    • Martmonk says:

      Same here. On an iPad. I wonder if being on a desktop/laptop might make a difference but can’t try that until tomorrow. An of course I then have to remember the avios.com password which changes almost monthly as it seems to fail on one device or another.

    • I had this- but refreshed the page a few times a few minutes later and it had added the card no problem. Did the same for 2 cards- got the error twice but they both added once the page refreshed properly.

    • Neil Spellings says:

      I have the same issue. I contacted Avios and they replied:

      “I’m very sorry to say that we are having problems with this at the moment, please try again in a few days.”
      to which I asked if I could claim back missing Avios because I couldn’t register my card because of this glitch and the response was laughable:
      “Sorry that won’t be possible, there is a clause in the ts and cs that if there is a technical hitch we won’t be responsible”

  7. OT. For those that have stayed at Domes of Elounda on points as Marriott Gold, what benefits can you expect? Suitable place for a couple? TA has mixed comments on this. TIA

  8. Slightly related to Tesco–>VS bonus, it still allows you top top up a spouse’s (same surname) VS a/c from your TCC, useful for rounding off..

    Also think Rob/Anika should do a review of Delta One on a new A350, maybe when it starts flying to the UK…
    http://www.travelweekly.com/Travel-News/Airline-News/Delta-gets-first-A350-introduces-business-class-suite

  9. Roger I* says:

    I deleted Bink from my iPad and mobile. Is there anything else I should do to prevent credit card clash?

    I never used Bink/Pizza express and don’t remember which credit card I used to sign up. Thanks.

  10. I was unexpectedly in Pizza Express yesterday, so whilst waiting for the bill, remembered the existence of Bink and went through the motions of resetting my password. How disappointing to see the app empty … and now I read the above! Nice idea, sounds like it got nowhere, but registering cards direct with Avios makes more sense from a user perspective.

    Just need to wait for Avios’s website to start working I guess!

    • I also wonder if you can double dip between Curve Rewards and Avios (assuming of course that it’s even possible to register a Curve card with them).

  11. Still unable to register a card with Avios.

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