Starwood Preferred Guest (Sheraton, Westin)

Starwood Preferred Guest is the loyalty scheme for Westin, Sheraton, aloft, Le Meridien and St Regis hotels amongst others. You earn points which can be used for free nights or transferred into frequent flyer miles including Avios points.

I published an extensive two-part review of Starwood Preferred Guest which can be found here and here. The latest promotions can be found on our 'Hotel Promos' page.

20% bonus on Starwood Preferred Guest conversions to American Airlines

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There are two good reasons why you may be considering building up some American Airlines miles at the moment: The free UK credit card has a 15,000 mile sign-up bonus AA still awards 100% of miles flown when you credit economy BA flights, compared to […]

Starwood: 500-1000 free SPG points and 50% off SPG Suite redemptions at the O2

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Two bits of Starwood news: 500 or 1,000 totally free Starwood Preferred Guest points If you received an email from Starwood Preferred Guest yesterday – the loyalty scheme for Sheraton, Le Meridien, Westin, Luxury Collection, aloft, W, St Regis etc – and deleted it without opening it, […]

Bits: BA using Titan planes at Gatwick, Hyde Park festivals via Starwood, Iberia sale, Millennium Hotels sale

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News in brief: British Airways subcontracting at Gatwick British Airways has ‘wet leased’ an Airbus A320 and a Boeing 757 to work at Gatwick during July.  These will come from Titan Airways and, as it is a ‘wet lease’, Titan will be providing the flight […]

How to get Starwood to offer you a ‘stay 1 night, get a free night anywhere’ deal

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Back in 2013, I wrote an article encouraging people to sign up for Starwood Preferred Guest even if they had no interest in staying with them in the short term.  This was because Starwood had been sending out very generous offers to members who had […]

How do you solve a problem like Sheraton?

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Starwood, the hotel group behind Le Meridien / Westin / W / Aloft / Luxury Collection / St Regis etc, set out a blueprint to revitalise its tired Sheraton brand on Monday. There is little doubt that Sheraton needs help.  One of the original global […]

Small Starwood promotion launched which is not very exciting at all

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I think I have been overdoing the exclamation marks in article headlines recently.  That is unlikely to a problem with the Summer Starwood Preferred Guest promotion. (There is a Sheraton-only promotion on the way which is more interesting – more on that tomorrow.) Called ‘Make […]

£5 cashback on £10 Post Office spend with BA, SPG etc Amex cards

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American Express has launched a new cashback deal in association with the Post Office – and a pretty generous one at that. I wrote back in April about how the Post Office had begun to accept Amex cards.  This offer is presumably part of that deal. […]

Bits: Kabbee £10 bonus, last day to book Club Carlson free nights, last day to buy SPG points


News in brief: Kabbee raises our special sign-up code to £10 London minicab firm Kabbee has put the exclusive Head for Points sign up code (POINTS10) back to £10 for this weekend only.  You need to download the app before midnight on Sunday to get […]

DEAL DEAD: Register for £10 American Express cashback on £30 Amazon spend

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(EDIT, 8pm.  Well done everyone!  We have successfully exhausted the majority of the 8,000 registrations between us in just 6 hours and the deal is now closed.  Please do ensure that you spend £30 on each of the Amex cards you registered, even if you just buy a […]

Is it worth buying hotel points to transfer to Avios or Etihad for the 25% bonus?


Until 13th July, British Airways is offering a 25% bonus (10% with Starwood) if you transfer hotel points from seven major loyalty schemes into Avios. Etihad Guest is offering a similar deal until 6th June. Since most of the hotel programmes allow you to buy points […]

What is the best hotel promotion currently available?

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A lot of good hotel promotions ended on April 30th with no obvious replacements.  As we are now into May, I thought it was worth doing a quick recap of the best hotel promotions currently available. Club Carlson The standout promotion for me at the moment […]

Starwood launches ‘Tribute’ and Hilton launches a bonus for ‘Curio’ as independents hoovered up

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A couple of weeks ago I wrote about the ‘Autograph’ collection of hotels promoted by Marriott.  This is a group of independent hotels which have chosen to work with Marriott for marketing and promotional purposes (including redeeming and earning Marriott Rewards points) whilst retaining their […]

25% bonus on hotel point transfers to Avios is back!

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It’s back, on the fairly regular ‘every nine months’ timetable. I’m talking about the ‘25% bonus when you transfer your hotel points to British Airways Avios‘ promotion! Full details can be found on here. When you transfer hotel loyalty points to British Airways, you […]

Where to buy airline and hotel points

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This page contains links to the ‘buy miles’ or ‘buy points’ sections of the major airline and hotel schemes. Click on the link to be taken directly to the ‘buy’ page. Airlines: American AAdvantage British Airways Executive Club Flying Blue (Air France / KLM) Iberia […]

Introducing SPG Hot Escapes …. a weekly list of discounted hotel deals

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There has been quite a bit of Starwood coverage on Head for Points over the last week or so.  One thing that came to mind during all this is that I have never written about SPG Hot Escapes, which is a bit slack of me! […]

My review of Starwood’s Aloft hotel at Excel, London

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This is my review of the Aloft hotel at the Excel centre in East London. When Starwood invited me to try out the SPG Suite at the O2 last week, they also offered me a free room at the Aloft London hotel at Excel.  Whilst I […]