Starwood Preferred Guest (Sheraton, Westin)

Starwood Preferred Guest is the loyalty scheme for Westin, Sheraton, aloft, Le Meridien and St Regis hotels amongst others. You earn points which can be used for free nights or transferred into frequent flyer miles including Avios points.

I published an extensive two-part review of Starwood Preferred Guest which can be found here and here. The latest promotions can be found on our 'Hotel Promos' page.

Introducing SPG Hot Escapes …. a weekly list of discounted hotel deals

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There has been quite a bit of Starwood coverage on Head for Points over the last week or so.  One thing that came to mind during all this is that I have never written about SPG Hot Escapes, which is a bit slack of me! […]

My review of Starwood’s Aloft hotel at Excel, London

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This is my review of the Aloft hotel at the Excel centre in East London. When Starwood invited me to try out the SPG Suite at the O2 last week, they also offered me a free room at the Aloft London hotel at Excel.  Whilst I […]

25% discount when you buy SPG points – a way of buying cheap(ish) airline miles

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Starwood is (again) offering a 10%-25% discount when you purchase SPG Starpoints before 31st May. The link to buy is here. The discount is staggered. You get 10% off purchases of up to 9500 points, 15% off 10000 to 14500, 20% off 15000 to 19500 […]

If you redeem SPG points for their suite at the 02, this is what you get

SPG Moments O2 Arena suite

On Thursday night I was invited to the O2 Arena in Greenwich as the guest of Starwood Preferred Guest.  Starwood Preferred Guest is the loyalty programme for Sheraton, Westin, W, St Regis, Le Meridien, Element, The Luxury Collection and Aloft. They wanted to show off their new hospitality […]

What is the best hotel scheme? – Starwood Preferred Guest – The Opinion

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In my article yesterday, I outlined ‘the facts’ of the Starwood Preferred Guest loyalty scheme. This article is my personal opinion, highlighting areas where I think you might want to focus. The 10-second summary: Strong points – excellent top-tier Platinum benefits, unrivalled airline mile conversion rate, good […]

What is the best hotel scheme? – Starwood Preferred Guest – The Facts

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This is the seventh and last of our overview series of the main hotel loyalty schemes. Each scheme will be covered over two posts on consecutive days.  One will list the basic facts of the scheme, the other will be my subjective view of what […]

The new SPG Suite at the 02 – an outstanding non-travel redemption

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Starwood Preferred Guest, the loyalty programme for Sheraton, Westin, Le Meridien etc, has an interesting redemption option called SPG Moments.  This lets you use your points for tickets to sport, dining and cultural events around the world. The UK arm of SPG Moments has had […]

What is the best hotel loyalty scheme? – an introduction

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Starting tomorrow and continuing over Easter, I am running updated versions of our overviews of the major hotel loyalty schemes. Each programme will be covered in two posts on consecutive days: The first will look at ‘the facts’, such as the number of nights required […]

Bits: 60% bonus on IHG point purchases, triple Heathrow Rewards, Liverpool SPG hotel deal

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More news in brief: 60% bonus on IHG Rewards Club points purchases IHG Rewards Club is offering a 60% bonus when you buy 5,000 points or more before March 29th. This is not, in itself, a fantastic deal. At its very cheapest, you are paying […]

Why transferring hotel points to a friend or partner is good (but airline miles are bad)


Most frequent flyer schemes allow you to pay to transfer miles to a friend.  It is usually a terrible deal.  The price is often only modestly cheaper than buying miles outright but no new miles are being created – you are paying a high fee simply for […]

Hilton to offer free wi-fi to everyone – and how it compares with the competition

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Hilton HHonors became the last major international hotel group this week to announce that it will begin offering free wi-fi to all guests.  Well, almost all guests …. From August, wi-fi in all Hilton, Conrad, Waldorf-Astoria etc properties will be free if you are a […]

Europe is the big winner in the Starwood Preferred Guest category changes

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Starwood Preferred Guest has announced its annual category changes, This PDF document contains a list of all the changes. Most are straight one category moves and, to be fair to Starwood, there are as many properties going up as are going down. Don’t underestimate the size […]

In London? Win 15,000 Starwood points (worth £225 or 15,000 Avios) and a free Uber ride TOMORROW

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(EDIT, March 2015: The latest Uber sign-up code can be found in this article.) Yesterday I outlined the new partnership between Starwood Preferred Guest and Uber.   You can now earn 1 SPG point for every $1 or equivalent you spend with Uber anywhere in […]

New – earn Starwood Preferred Guest points with every Uber ride!

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(EDIT, March 2015: The latest £10 Uber sign-up code can be found in this article.) This one certainly came out of nowhere.  It is a very decent offer, especially if you are concerned about SPG points expiring due to lack of activity. Full details can […]

Valuing my points – what I REALLY got over my last year of redemptions


Valuing miles and points is a thankless task. I wrote this long piece on valuing Avios points but all it does is show you how complex it can be.  I also tend to throw out valuations of hotel points in articles – 0.5p for IHG, […]

Hilton lifetime status launched – how does it compare?

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In December I told you that Hilton had been dropping hints that ‘Lifetime Diamond’ status would soon be available.  Hyatt, Marriott and Starwood already have lifetime status schemes of their own so it was not surprising that Hilton chose to follow. The scheme has now […]