Starwood Preferred Guest (Sheraton, Westin)

Starwood Preferred Guest is the loyalty scheme for Westin, Sheraton, aloft, Le Meridien and St Regis hotels amongst others. You earn points which can be used for free nights or transferred into frequent flyer miles including Avios points.

I published an extensive two-part review of Starwood Preferred Guest which can be found here and here. The latest promotions can be found on our 'Hotel Promos' page.

200 free Starwood Preferred Guest points for everyone

If you have a Starwood Preferred Guest account, here is a very easy way to pick up 200 free SPG points.  In most hotel programmes 200 points won’t get you far, but I value an SPG point at 1.5p so you looking at £3 of […]

Bits: register for SPG’s ‘Stay For More’, Qatar coming to Sydney?, win a holiday with

News in brief: Registration now open for Starwood’s ‘Stay For More’ promotion You can now register for the latest Starwood Preferred Guest, the Westin / Sheraton / Le Meridien / Aloft etc chain, promotion. I initially ran through this a couple of weeks ago.  Called ‘Stay […]

Bits: See Madonna with Starwood, PartnerPlusBenefit bonuses on Austria and Japan

More news in brief: Starwood opens up Madonna and more I wrote earlier in the year about the concert I attended at the new Starwood Preferred Guest suite at the O2 in London – see photo below. SPG, which is the loyalty scheme for Le Meridien, […]

Are the new SPG and Carlson ‘buy points’ deals any good?

Both Starwood Preferred Guest and Club Carlson have launched new ‘buy points’ deals this week.  The Starwood one is particularly interesting due to the ability to transfer SPG points to a large number of airlines at an attractive rate. 20% bonus Starpoints – when you […]

Avios Redemption University – Lesson 8 – What is the cheapest way to buy Avios points?

Over the next few weeks, I am running updated versions of our 17-part ‘Avios Redemption University’ series.  These article now reflect the recent Avios devaluation as well as other changes over the 18 months since the pieces were originally published. The “Avios Redemption University” series is a […]

Starwood launches new Autumn promo – how does it compare?

The stand-out hotel promotion for Autumn for many people is going to be the IHG (Holiday Inn, Crowne Plaza etc) ‘Accelerate’ deal which I covered here. ‘Accelerate’ is based on personalised targets, however, and if yours was totally unsuitable for your travel plans then you […]

Starwood gains a London hotel – and insight into hotel economics

If you are a Starwood Preferred Guest member (the loyalty scheme for Sheraton, Westin, Aloft, W, St Regis, Le Meridien etc) you will be pleased to know that they have added a new London hotel. The Great Northern Hotel in Kings Cross station is joining […]

Win daily prizes with Starwood’s ‘Open The World’ competition

To celebrate its association with the US Open tennis tournament, Starwood Preferred Guest (the Sheraton, Westin, Le Meridien, St Regis, W etc chain) is running a daily online competition called ‘Open The World’. The website to play is here. The competition is open to UK […]

Sheraton launches the first 10 of its ‘Grand’ hotels – these should be worth staying in!

I wrote a piece recently about Starwood’s attempts to resurrect the Sheraton brand.  Whilst there are some stunning Sheraton properties in Asia and the Middle East, the brand is desperately ‘tired’ in North America and parts of Europe. Part of this new strategy is the […]

Bits: Etihad business sale with triple miles, SPG / Amazon deal, sale,

Some news in brief: Etihad business class sale Etihad is running a business class sale until Thursday – see here for full details. Alongside it, they are offering double miles in economy and triple miles in business class and first class. Both the sale and […]

Bits: Virgin East Coast sale, double Avios at Bicester, One Direction with SPG, HotelPronto 8% code

News in brief: Virgin East Coast seat sale now on! Virgin East Coast is running a sale on all of its routes until midnight tomorrow in both Standard and First Class.  Headline prices to Edinburgh, each way, are £20 and £40 respectively.  Travel between September […]

20% bonus on SPG transfers to American extended to 31st

American Airlines has extended its promotion with Starwood Preferred Guest by another three weeks.  Until August 31st, you will receive a 20% bonus on conversions of Starwood Preferred Guest (Sheraton, Westin, Le Meridien, W etc) hotel points to American Airlines. AA still awards 100% of miles […]

A quick visit to the Sheraton Gateway Hotel, Toronto International Airport

This article is a quick review of the Sheraton Gateway Hotel in Terminal 3 of Toronto Pearson International Airport, where I spent Sunday evening. My Mum and I are in Canada this week, where I am chaperoning her to a family wedding and visiting Niagara […]

SPG MasterCard ‘3 for 2’ deal extended for 2015

Back in 2014, Starwood (owners of St Regis, Le Meridien, Westin, W, Sheraton, Aloft etc) ran a ‘3 for 2’ promotion in the Middle East in association with MasterCard.  I took advantage of it when I was in Doha last year. The promotion is back […]

How and why to transfer Starwood Preferred Guest points to another person for free

Starwood Preferred Guest, the loyalty scheme for Sheraton, Westin, W, aloft etc – is an oddity amongst hotel programmes.  Whilst it works in the same way as other schemes, with different tier levels and an earnings rate based on spending, it is a standout programme for […]

How to use small orphan amounts of miles and points – Part 1 (Hotels)

I thought it was about time to revise and update the lists I first published in 2012 about the best way to use up small amounts of miles and points. What I want to explore is ‘What is the smallest or most optimum small reward, and […]

Transferring hotel points to airline miles … when is it worth it?

The American Airlines promotion offering a 20% bonus on transfers from Starwood Preferred Guest is still running until August 7th.   Partly inspired by this deal, and partly by my article yesterday on the value of a Hilton HHonors point, I wanted to consider if it ever […]