Starwood Preferred Guest (Sheraton, Westin)

Starwood Preferred Guest is the loyalty scheme for Westin, Sheraton, aloft, Le Meridien and St Regis hotels amongst others. You earn points which can be used for free nights or transferred into frequent flyer miles including Avios points.

I published an extensive two-part review of Starwood Preferred Guest which can be found here and here. The latest promotions can be found on our 'Hotel Promos' page.

How is the Marriott / Starwood merger for you? News from Loyalty 2017

As I mentioned yesterday, I am at the Loyalty 2017 conference for three days this week.  The most interesting session from Day 2 was a presentation by the head of Marriott Rewards on the integration between that scheme and Starwood Preferred Guest. Here is a […]

Is it worth buying hotel points TODAY to transfer to Avios for the 35% bonus?

(EDIT: there was a mistake in my Starwood calculation which is now fixed, apologies.) Until 8th March, British Airways is offering a 35% bonus if you transfer hotel points from seven major loyalty schemes into Avios – click for my article on that deal. Since most […]

My review of the Element Frankfurt Airport Hotel

Last November I went to Amsterdam to stay at the new Element by Westin Amsterdam, a Starwood property that focuses on sustainability. The parent company owns a second property in Frankfurt – which was actually the first Element hotel to open in Europe – and […]

My review of The Westin Palace hotel, Madrid

Here is my review of The Westin Palace hotel, my second stop in Madrid. The Westin Palace was a short taxi ride from the Gran Melia Palacio de los Duques (my review of that lovely hotel is here) and is located on the other end […]

Is a 35% bonus on hotel point transfers to Avios a good deal?

It was due a return and now it is back.  I’m talking about the ‘bonus when you transfer your hotel loyalty points to British Airways Avios‘ promotion. The page for the offer can be found here. The bonus is usually 25%.  This time, as they did in […]

Join the Automobile Association and save ££££’s on hotels!

I have an Automobile Association (AA, not to be confused with American Airlines!) membership card in a drawer at home. This may not seem surprising, except that I don’t own a car. My AA subscription is still a good investment, however. If you book hotels with the […]

An exceptional SPG / Marriott redemption deal in the Middle East

In the Emirate of Ras Al-Khaimah, a modest drive from Dubai, is a luxury tent and villa resort in the desert.  Called Al Wadi Desert (home page here) it used to be run by Banyan Tree which gives you an idea of how upmarket it […]

Why transferring hotel points to a friend is good (but airline miles are bad)

Most frequent flyer schemes allow you to pay to transfer miles to a friend.  It is usually a terrible deal.  The price is often only modestly cheaper than buying miles outright but no new miles are being created – you are paying a high fee simply for […]

Bits: SPG / Uber earning rate cut, 80% bonus when you buy Hilton points

News in brief: Uber cuts Starwood earning rate (but it is still points for nothing) For the last two years, I have been earning a steady stream of free Starwood Preferred Guest points via their partnership with Uber. Unfortunately, Starwood has just halved your earning […]

Bits: new SPG Moments O2 tickets, Virgin East Coast sale, Clubcard bonus on HP ink

News in brief: New Starwood SPG Moments concerts at the O2 now bookable Starwood Preferred Guest has released a new batch of O2 concerts. It is fair to say that the list has something for everyone. You can catch (list correct as of yesterday afternoon): […]

Bits: Luxury Travel Diary auctions, Amex Travel cashback deal, a warning from Hilton?!

News in brief: Luxury Travel Diary auctions The Luxury Travel Diary site dropped me a line about another wave of its auctions closing soon. Interesting options closing in the next 48 hours include four nights at the Sofitel in Essaouira, Morrocco and two nights at the Four Seasons Nile […]

Bits: win an LA holiday with, 30% off Starwood in the UAE, last day for IHG double base points

News in brief: Win a Los Angeles holiday with is giving away a holiday in Los Angeles to promote the new film / musical La La Land. The winner gets two economy (note!) flights to LA, four nights in a four stay hotel, […]

Bits: buy half price SPG points – and use for a Marriott travel package, two Hilton sales now on

News in brief: Last day to buy Starwood points at a possible 50% discount Starwood is offering a very good, but targetted, deal which ends TODAY – a 50% discount when you buy 5,000+ Starwood Preferred Guest points. You need to log in here to […]

Starwood and Marriott launch identical Spring promotions

Starwood Preferred Guest and Marriott Rewards have announced their first set of promotions since the merger between the two companies was concluded. With both loyalty programmes continuing as separate entities until at least the end of 2017 – although you can now transfer points between […]

My review of the fully restored art deco Sheraton Grand London Park Lane – Part 1

This is my review of the newly refurbished Sheraton Grand London Park Lane hotel. Despite living in London I certainly don’t mind swapping my flat for a hotel room every once in a while. Especially when I’m in the middle of moving house and I have […]

My review of the fully restored art deco Sheraton Grand London Park Lane – Part 2

Here is part two of my review of the Sheraton Grand Park Lane hotel in London, which has just been extensively refurbished and is now back to its 1920’s art deco glory. Part one of my Sheraton Grand London review – click here – looks […]

Bits: good SPG auction ends today, third runway to destroy BA HQ, new Gatwick route

News in brief: Good SPG Moments auction ending today There is an attractive SPG Moments auction ending today which, so far, has attracted very little interest.  It is one of those auctions where the headline used to sell it vastly undersells the value of what […]

The Element Amsterdam hotel reviewed – a new Starwood brand hits Europe (Part 1)

This is my review of the new Element Amsterdam hotel. The amount of new hotel concepts today is overwhelming and, in order to stand out, hotels need to find their niche. Element By Westin is an extended stay hotel brand focusing on the environment by working […]

I review the Element Amsterdam hotel – a new Starwood brand hits Europe (Part 2)

Here is part two of my review of the Element Amsterdam hotel, the second European outpost – after Frankfurt – of Starwood’s new eco-friendly ‘extended stay’ hotel brand.  You can read Part 1 of my Element Amsterdam review here. Click to enlarge any of the pictures below. […]