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Amex Shop Small is back – get £5 for every £10 purchase in July

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American Express is bringing back its ‘Shop Small’ promotion this July.  And this means a potential £50 for every American Express card you hold!

Lloyds TSB and MBNA Amex cards are included as well, so this could be a very generous deal for some people.

Shop Small

If you missed ‘Shop Small’ last year, it is a very simple idea.  American Express produces a huge list of small, mainly independent, shops up and down the country which accept Amex.  There is a website listing all the shops and many also have a blue ‘Shop Small’ logo in their window.

When you spend £10 or more in a ‘Shop Small’ during July, you will receive a £5 credit from American Express on your statement!

This time, American Express has put a cap in place.  This should stop some of crazier stuff that went on last year where people managed to do literally hundreds of transactions.   They are also insisting that you spend £10 to get £5 back, rather than the £5 to get £5 back they offered in 2012.

You are now restricted to 10 transactions per card account (supplementary cards do not get their own 10 transactions, I think – but this is to be confirmed).  Each transaction must be in a different shop – but, of course, you can visit the same shop using different Amex accounts.  Online transactions do NOT count.

How to get started

The first thing to do is to register all of your American Express, Lloyds TSB Amex and MBNA Amex cards at the ‘Shop Small’ website.  (Corporate cards and pre-paid cards cannot take part.)

The second thing to do is to look at the list of participating shops and working out how best to use them.  Don’t forget that a lot of pubs are taking part as well!

Happy hunting!

Comments (47)

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  • Tom says:


  • Tom says:

    BTW the shop list is up:

    • Rob says:

      Thanks Tom. It wasn’t there last night.

      Just looked and there are actually 10 shops within a 10 metre radius at the top of my road, so I won’t have any trouble using this one!

  • phreegreens says:

    The stores list is significantly different in my area. A number of places I used last time are out and others in. A couple of decent eateries close to where I now live will mean this is free money, if not as generous as last time.

  • Tom says:

    They still have a cafe in SE1 listed that doesn’t even accept cards. Amex claim to have written to customers explicitly asking them to take part / validate their details… but I even reported it as missing last time around! Doh.

  • CT says:

    Excellent, my local pub is in 🙂

  • Simon says:

    Shame it isn’t as generous as last year, I only had one AMEX card then, managed to do about 50 transactions plus I got £25 of statement credit when I phoned them up to tell them of retailers on the list who didn’t take AMEX. I notice some of the places on the list that didn’t take AMEX are still listed on the website this time.

    I’ve now got 6 AMEX cards so I should still be able to make some pretty good savings, I’m away for most of July so I’ll only have a short window to advantage of this. Thanks Raffles & Andrew

  • Arun says:

    Well, according to the T&Cs it states:

    Where to Shop Small Please note that this registered Cardnumber is the only Card that can receive the offer. Any other eligible Cards (including those linked to the same account) must be registered separately.

    So, I assume the allowance is linked ot the account, and not individual cards?

    • Trevor says:

      Funny how ambiguous T&Cs can be, cos I read that as stating “supp cards are allowed and must be registered separately to be used”. I’d assume they’d get there own location count, ie not be an account-linked allowance but rather a card allowance as a) it’s a different card number, and b) it worked for supp cards separately last time.

  • Johnny5a says:

    Not sure where they get their GIS data from but it’s shockingly out-of-date and locations are miles out. There’s a pub they’ve placed at the end of my road, which is a residential area – the pub is actually 2 miles away!

    • Johnny5a says:

      *lol* just seen a second-hand car dealership – what can I buy for £10

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