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Lufthansa introduces Premium Economy, 20 years after Virgin Atlantic

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Back in 1992, Virgin Atlantic introduced Mid Class, later renamed Premium Economy for (to quote) “the cost conscious business traveller who for budgetary reasons travelled economy but still required extra space in which to work or relax.”

In reality, Premium Economy and World Traveller Plus (on BA) seem to have become the domain of better off leisure travellers.  It is, apparently, the most profitable part of the aircraft on a square footage basis, adjusting for load factor.

Lufthansa – the airline that still doesn’t have flat beds in business on most of its planes (see a post next week) – is now catching up, 22 years on.

Premium Economy Lufthansa

The new seat, image above, was launched at the Berlin travel show last week.

The formal webpage for the new seat is here.  Lufthansa summarise the benefits as:

  • Double free baggage allowance: two bags per person, each weighing up to 23 kg
  • A welcome drink, a water bottle at every seat and a high-quality amenity kit with many useful accessories providing additional refreshment
  • The high quality meals are presented in menus and are served on china tableware
  • An 11- or 12-inch touch screen monitor, a handset to control the in-flight entertainment and a generous range of magazines provide for even more entertainment
  • More storage space for personal belongings
  • Central console between the seats with sturdy table and power outlet at every seat – well suited for work on board
  • All seats in Premium Economy Class are not more than one seat away from the aisle
  • Access to Lufthansa Business Lounges available (for a fee of EUR 25)

The last of these – lounge access for €25 – is novel.  This is something I feel British Airways and Virgin should be offering in Premium Economy to really differentiate the entire ‘kerb to kerb’ experience.

Lufthansa also fails to mention the other key benefit of Premium Economy, at least on BA.  You have a pretty good chance of being upgraded to Club World on a full flight, and a pretty good chance of being offered a cheap cash or Avios upgrade to Club World on an empty one!

Lufthansa is expecting to charge €600 more for this seat than a standard one.

In the short term, I expect some ‘issues’ as the seat is rolled out.  It will be going into the Boeing 747-400 fleet to start with, but until all are converted there is a chance that either a) you pay for it and the plane does not have it, or b) you don’t pay for it but the plane unexpectedly has it and you get sat there anyway.

(PS.  Fact of the week.  I have never flown Premium Economy with any carrier, ever!)

Comments (19)

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  • Blacberryaddict says:

    I’m not sure about your comment of PE being the preserve of leisure passengers. I see quite a few leisure passengers in business class as well, and conversely see a lot of business travellers in PE (at least on BA – haven’t flown VS since 1990 something).
    PE is a bit better than Y – believe me – and when travelling on business (where typically we are not allowed business class) it does help surviving the flight. Plus the occasional OpUp to business is welcome.

  • Kiran says:

    BA WT+ is my preferred cabin when travelling for business or leasure. That is of course after Club World. Our company policy does allow business class for flights more than 6.5 hours but the departmental policy doesn’t. So, WT+ is a happy compromise because I do occasionally get UUA availability. 90tier points is also a good bonus.

  • Hingeless says:

    I’ve never flown long haul J on BA, lots of Y and even more F (thanks to raffles)

  • Gumshoe says:

    Although it’s not advertised, Virgin do sometimes allow pay-as-you-go access to their LHR and LGW Clubhouses, strictly on a space available basis, for about £60 and £45 respectively.

    However anyone who regularly uses those lounges – and BA’s in T5 – will know at peak times they can become very busy, so guaranteeing paid access for PE/WT+ pax would overwhelm them. Virgin’s LHR Clubhouse is about to get busier as it is, with the transfer of several DL routes to T3 at the end of the month.

  • Col A-B says:

    Interesting point you made about being in WTP & being offered upgrade to Club. I’m booked in WTP to fly YVR-LHR next week & all 3 of us on the same booking were offered the upgrade for £350pp. We took it!
    Now trying to get the Finnair website to work to get my CX Marco Polo gold number into the booking so I can save £80pp to reserve upper deck seats.

  • david says:

    I have only ever flown PE twice both comp upgrades ….a long time ago. I think you are better off in a normal economy exit row. Having said that these days I cant cope with economy or premium ecomony.

  • franknotes says:

    “Premium Economy, at least on BA. You have a pretty good chance of being upgraded to Club World on a full flight, and a pretty good chance of being offered a cheap cash or Avios upgrade to Club World on an empty one!”

    I have a WT+ flight to HRT in July (2 pax). What are the chances of both of us being given an OpUP (I booked the tickets and am BA Silver), and also, how soon before the flight would cheap upgrades – either cash or Avios – come in to play? Thanks.

    • Col A-B says:

      I’m flying Vancouver to Heathrow on Wednesday. Was booked in WTP. Happened to have a quick look in Manage My Booking on Thursday night (local time) and was being offered upgrade to Club for £350pp.
      This was a price I was told via the Business Traveller forum that was in line with usual upgrade price & was good value – so we took it on Friday morning, before the 3 were no longer available.

  • Matt says:

    Could Lufthansa have made the cabin look any more drab? And I don’t think lounge access for WT+ is a good idea unless BA improve the size, it gets busy enough at peak times.

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