The new British Airways American Express card – spot the difference

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• Murph says:

  28 Jun28 June 08:17

  Hmm… Has the corporate identity on the card been ‘simplified and refreshed’ perhaps?

• martin says:

  28 Jun28 June 08:22

  I think this actually has the answer to Raffles’ question – and it’s to do with the Speedmarque.

  • Nick says:

    28 Jun28 June 17:31

    Yes, that’s true Martin. I was trying to indicate the difference in my earlier post about the “sun” (shine!), without spoiling it for others, but it probably past over most people’s heads, or, more likely, unlike me, they have a life! 😉

• M says:

  28 Jun28 June 08:24

  The new card does not have the red line in the logo shiny on the round bit 🙂

  • Rob says:

    28 Jun28 June 09:07

    Well done, you win!

    Amex is having to change the card design because the speedbird logo should not glisten now.

• luckyjim says:

  28 Jun28 June 08:40

  I thought you were joking but yes, there is one difference. I see that change elsewhere now too.

  The thing with subtle changes is that you can phase them. You don’t have to throw away old stationary for example.

  • Fenny says:

    29 Jun29 June 12:56

    Oh yes you do!!! Our college logo changed – they brought in some little triangles next to the logo, then got rid of them the following year, so we went back to the old logo. You can guess that we had to change all the stationery each time and NOBODY outside the college had any clue about the changes.

• MDM says:

  28 Jun28 June 09:24

  If only I had such trivialities to worry about at work!

  Though I did spot it. I have a trained eye for the such subtleties after many years working as a BA First Class Cabin Scratch Finder 😉

• Mikeact says:

  28 Jun28 June 09:46

  The reverse has changed.

• Susan says:

  28 Jun28 June 10:02

  Having just been through a totally pointless, massively expensive re-brand by professional design consultants all I can say is “Do not give these people metal cutlery”

  • Kathy says:

    28 Jun28 June 10:50

    Oh yes! We had one of those at work. They unveiled the new ‘branding’ at one of our company meetings, including a new teal colour scheme. The response to the colour was so overwhelmingly negative (it was just yuck) that they dumped it and went back to blue. What a waste of time and money!

• N says:

  28 Jun28 June 10:15

  In other words, BA has lost its shine?

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