Maximise your Avios, air miles and hotel points

Sorry Ian, sorry Will …. British Airways rolled out the red carpet for a copycat

Links on Head for Points may support the site by paying a commission.  See here for all partner links.

If you are a regular reader of Head for Points, you probably remember that I dedicated some space in May to Will, who had written about his fairly crazy attempt to earn British Airways Gold Guest List status by flying 40 flights in under 40 days.  Will is pictured below.

In August, I ran a similar story about Ian.  Ian had managed to rack up an amazing 1,390 tier points from just one trip, and had written about how he did it.

Neither of these guys received diddly-squat from British Airways in terms of special treatment – not that they expected it, and probably not that they wanted it.

Yesterday, the story below appeared on Business Traveller and is presumably taken from a British Airways press release. Intriguingly, the guy works in the industry, has no previous writing history and does not seem to be known to the Flyertalk community.

He doesn’t even mention Flyertalk or Head for Points on his site despite having the knowledge to book the most perfect routing possible for tier point maximisation.

Will photo

British Airways rolled out the red carpet at Heathrow this week for a customer who had travelled a staggering 18,479 miles in just five days on 12 flights, in an effort to bag himself a British Airways gold card.

Adam Rowland, a 30-year-old online marketing manager from Epping decided to take on the challenge and document his entire experience through an online site (http://vegadventure.weebly.com/), in which he explained that as well as trying to achieve a British Airways gold card in less than a week, he also hoped to use the trip as a way of overcoming personal challenges, including a ‘white-knuckle fear of turbulence’ and ‘seeking pleasure in the company of strangers’.

Adam said: “I’d convinced myself that I would never get to Gold the long way round and then I found a way that I could. I’d broken out of the boundary that I’d set myself and the challenge was afoot. It might not be the most conventional way of spending a long weekend, but then again I’ve never been that much of a fan of convention.”

James Hiller, British Airways’ Executive Club Manager said: “A member of our team at British Airways spotted Adam’s site and we’d been watching him as he criss-crossed the Atlantic.

“It’s an incredible achievement and we are delighted to award him the Gold card he’s achieved with his flying, and we look forward to welcoming him as a Gold customer on his next journey with us.”

Adam was officially presented with his new Gold card at Terminal 5 yesterday afternoon in the First lounge at Terminal 5, which he will now be able to make full use of.

Adam’s itinerary included:

18,479 miles
12 flights
3 airlines
9 airports
2 hotels
45 hours in the air
3 countries
7 cities

The Brit started his journey at London City Airport, then flying on from city to city.   The itinerary included the following flights:

London City to Amsterdam
Amsterdam to Heathrow
Heathrow to Boston
Boston to Los Angeles
Los Angeles to Honolulu
Honolulu to Los Angeles
Los Angeles to Washington Dulles
Washington Dulles to Charlotte
Charlotte to New York
New York to London City
Heathrow to Amsterdam
Amsterdam to London City

Lucky Adam.  Sorry Ian, sorry Will.  Looks like you missed out there.

On the upside, it seems that British Airways has now given its stamp of approval to earning status by going on cheap American Airlines and US Airways tier point runs across the US!

PS.  The uber-bright amongst you will have already worked out that the itinerary above only generates 1,470 tier points.  He already had 30 tier points when he started off.  Adam did not actually earn enough tier points from his trip for Gold status.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (60)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Dave says:

    I hit gold next week after a TATL in J to GIG for a work conference. Which way should I head for my champagne reception on arrival in T5?

    • Henk says:

      Obviously unlikely to happen, but I must say that the first time I went to the LGW F lounge after getting gold for the first time, I did get a nice “congratulations” from the lounge angel.

      • creampuff says:

        Maybe that’s a difference between BA and Star Alliance Gold.

        With Star Alliance Gold (which is the top tier unless there is some esoteric tier I don’t know about ), you don’t get First Class lounge access, you only get Biz Class lounge access. I’ve never been in a biz class lounge I could get excited about; the food is quite ordinary, like what you would get in an £8 all-you-can-eat buffet. There are a few *A biz lounges with a shower, eg the Lufthansa Frankfurt lounge, that can be handy.

        A bit off topic here, but overall, if you only were to get biz class lounge access and had to spend your own money to achieve status, then you would be better off putting that money to just something good to eat on your own dime at the airport. For Heathrow T5, I like to go to the Giraffe restaurant where you can get a table which looks over the apron and runway.

        Never tried out a Priority Pass lounge. Do they run their own lounges or do they have a deal with other lounge operators?

  • Lady London says:

    Oh dear. Looks like a puff piece to try to reach audiences like this guy. Once a few people pile in, it looks almost certain that we are heading for a Gold devaluation in 1 year or less.

    Still tee’d off with the imposition of greedy change fees on Golds – when I know what they hand out to corporates. And slopgate that took serious longstanding complaints on FT to improve to a level where you worry less about what you might catch due to poor hygiene standards in T5 lounges.

    • creampuff says:

      > Once a few people pile in, it looks almost certain that we are heading for a Gold devaluation in 1 year or less.

      I don’t think there are too many people who will be willing to spend almost £2000 for 45 hours of economy class flying to get status. Your gold benefits are safe 😉

      • James says:

        Also, I think he flew business and first. The TP runners try to avoid economy if they can.

    • creampuff says:

      > puff piece
      creampuff piece 😉

  • David Passmore says:

    Am I missing something here?

    Doing tier point runs to attain a certain status are obviously done by those who don’t fly enough to reach a desired status level organically.

    So you do your tier point run, get your shiny card which will in many cases never be used until the next tier point run is required to maintain status.

    What is the point?

    • Rob says:

      You could fly a lot of domestic or economy European flights a year with BA and not achieve Silver status. A run would give you lounge access, fast track security, priority boarding and seat selection at booking for those flights. Simply being able to book an emergency exit row seat on every flight would make it worthwhile for some.

      You can also get effectively 3 years of status if you time it right. Do it just into your new membership year and you get the rest of the current year as Gold, all of the following year as Gold and all of the following year as Silver.

    • planky says:

      There’s a cost. There’s the perceived value.

      Doesn’t work for me but I travelled enough in my life for it basically to be a bit boring these days regardless of Champagne & snacks.

      Anybody spending £2000 or so of their own money – well done if it works for you – to get Gold for 2 years & Silver for year 3, probably never was a warrior of the air for their company in the first place.

      We got it free and got bored, later.

      Though I do miss it, of course.

  • Jen T says:

    I went to university with Adam and this wasn’t a press stunt and I’m certain that BA didn’t pay him to do it! I think he just got lucky that his story got spotted. A lot of us started reading his blog based on Facebook posts he made. This is my first ever comment on HFP and although I visit FlyerTalk, I only ‘lurk’ and never post – all the same, my other half and I have been considering a similar tier point mission trip. Just because you don’t appear online all the time doesn’t mean it’s a set-up!

    • Erico1875 says:

      Wills blog wasnt finished either, he was still technically in LA the last time I looked

  • richie says:

    so are you saying a bronze member would generally get better compensation for the same incident?
    to keep them loyal?

    • richie says:

      i only ask because i have noticed the same very recently.
      i think you could be right.

  • Andrew says:

    If there was a Priority Pass lounge in T5 who would bother? Perhaps that why there isn’t one 🙂

    • zark says:

      Andrew,
      Be careful what you wish for.
      I find the BA Business lounge in T5 pretty good and when in there last week, I had a very reasonable lunch and a good selection of drinks (including champagne when I asked for it).
      I believe (all be it ,based on limited experience) that all of the bad comments after BA changed the contractor, has resulted in improvements.
      Don’t know a Servisair (or whoever) lounge that does that, and sometimes they will not let you in when too busy – never had that experience with BA at T5.
      Zark

      • Andrew says:

        Don’t get me wrong, i find the lounge rather comfortable. My point was more that the traveler who has to influence his/her travel to retain status – would probably not (in my opinion) do so if there was a PP lounge in T5.

  • Adam says:

    Ha!! I read his blog last night and it absolutely freaked me out considering my name is Adam, I work as an Online Marketing (SEO) Manager and I live in Epping (Although Business Traveller incorrectly refer to it as Epping, Surrey when it is in fact Epping, Essex)!! Not to mention I am also embarking on a LGA-PHL-PHX-LGB-PHX-BOS-LGA tier point run with UA in November to reach gold status!

    Regardless of the earlier post from someone who went to University with him, this was almost certainly not by luck or chance. Considering the blog has zero organic search (Google) visibility and clearly very little traffic, given that most of the posts have only ever a couple of comments. There were also quite a few hastily written posts, riddled with typos. All of this adds up to the fact that he almost certainly initiated conversations with either BA or someone on their marketing team to hook this up!!

    Either way, good on him for getting the Gold reception from BA!

  • Adam says:

    Sorry, just realised that should have been US (regarding the tier point run).

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.