Redeem Hilton points for special Live Nation concert tickets

Hilton revealed recently that it has signed a major global deal with concert organiser Live Nation.  It will form the backbone of ‘Hilton @ Play’, a new Hilton website which you can find here.

‘Hilton @ Play’ will be offering general concert tickets, VIP packages, ‘meet and greet’ events and exclusive small-scale gigs to Hilton HHonors members as new redemption options.  It is clearly an attempt to copy the Starwood ‘SPG Moments’ scheme.

To give Hilton credit, this is a very impressive commercial deal for them.  Live Nation will start to advertise nearby Hilton properties to people booking concert tickets on its website and will also use Hilton properties for their employees and participants in their wholly-owned shows.

To launch the partnership, a small number of Hilton Hotels around the world will be holding concerts, starting with Conrad New York this month.

At the moment there are no UK events on the site but I would expect this to change over the next month or so.  An event in Rome just closed, for example, and someone paid 860,000 Hilton points for a package to the Barcelona Grand Prix.

Worth bookmarking.   My biggest gripe is that you cannot search the site by country which seems a massive weakness.

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How to earn Hilton Honors points and status from UK credit cards (April 2024)

There are various ways of earning Hilton Honors points from UK credit cards.  Many cards also have generous sign-up bonuses.

Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card?  It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status.  We reviewed American Express Platinum in detail here and you can apply here.

Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points. You can apply here.

You can also earn Hilton Honors points indirectly with:

• American Express Gold (20,000 bonus Amex points)
• American Express Rewards Credit Card (10,000 bonus Amex points)

and for small business owners:

• American Express Business Gold (20,000 bonus Amex points)
• American Express Business Platinum (40,000 bonus Amex points)

The conversion rate from American Express to Hilton points is 1:2.

Click here to read our detailed summary of all UK credit cards which can be used to earn Hilton Honors points. 

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)