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Wobbles in Crawley? Unprecedented 50% bonus for buying Avios launches tomorrow

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British Airways will launch a 50% bonus tomorrow for anyone who buys Avios points.

50% is an unprecedented discount as a quick search through the last three years of Head for Points will show you.

It still isn’t a fantastic deal, of course.

Avios wing 15

The maximum number of Avios you can buy per year is 35,000 which during this promotion will increase to 52,500.  These will cost you £575 which is 1.09p per point.  You will pay more for smaller quantities.

As I showed in my article on Friday on my own Avios redemptions over the past year, the average value I got from redeeming over 1 million points was 1.0p.  I am certainly not a buyer at 1.09p.

On the other hand, consider these factors:

They are ‘easy’ Avios.  Pull out the credit card and you’re done.  No Tesco trip required, no flying, no credit card to apply for or spend target to hit.

If you are only topping up your account before a big redemption, it doesn’t much matter hat you pay for the final few thousand you need.

By buying Avios for cash, you could use your American Express Membership Rewards points or Tesco Clubcard points for another redemption which may get you better value than 1.09p.

As the cost of long-haul redemptions in premium classes goes up by 25% to 50% on April 28th, you could argue that the cost of points should come down in price!  It isn’t that simple, of course, since Eurotraveller / World Traveller redemptions actually get cheaper on off-peak dates.

Is Avios starting to worry about the impact of the changes?

The Avios changes have an unintended consequence for BA.

Anyone who does not read Head for Points – and so is not clued up on how to get the best deals – and who collects Avios purely from Tesco, credit cards and other partners will be considering whether they should continue after April 28th.  This is especially true if they live in the regions and no longer get free domestic connections on short-haul.  Many people will – not illogically – decide that other credit cards and other Tesco Clubcard deals now offer better value given their circumstances.

And yet …. Avios is reliant on Tesco, American Express etc for its ‘real’ revenue.  BA may make an internal transfer to pretend that it is paying Avios Group for the points generated from flying.  In reality, it is only moving money from one IAG bank account to another.  It needs third-party partner revenue.  I was told recently that Tesco brings in £4m per year.

The odds look better than they have for a while that we will see a Tesco Clubcard and / or an American Express Membership Rewards conversion bonus over the next few months.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (131)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • ldb says:

    Seems like the second step in a race to the bottom. Sell more miles cheaper, devalue further, have to give larger partner bonuses, and so on. Not good for HFPers, probably even more annoying for frequent flyers seeing their payback further devalued.
    Should make any customer consider their buying options. 36k inc bonus for £399 means 4 ET Band 1 return flights for £135 each or 2 CW for £250.

  • David Butcher says:

    Absolutely right about those of us who live in the Regions.

    My £150 BAPP card from Amex is going and I am certainly in no hurry to buy or acquire Avios right now.

    For me personally, BA have shot themselves in the foot. I realise it may be different for others.

    • Tim says:

      Agreed. Taxes and fees on long haul redemptions from the UK are about the same as the cheapest cash tickets. Short haul via London will cost about the same or more than a direct cash ticket. What is the point of Avios?

      Raffles, how about an article on how to get value under the new scheme for those in the ‘regions’ (i.e. everyone in the UK outside the London area) ? As far as I can see, this will first involve flying on a low-cost carrier direct to another One World carrier hub and travelling in economy. The bare facts may prompt more people to spend their Avios now and walk away.

      • James67 says:

        Rob, now the dust has somewhat settled on changes, I also think something like this would be useful. As a prelude a Saturday post allowing readers to comment on how their own personal collection and burning strategis will change as a result might be very helpful and i formative.

        • Worzel says:

          Good points, Tim/James.
          So difficult to form a strategy related to a system that takes(for most it seems) a long time to accumulate “points” and is subject to change at will, and with some frequency.
          For us(living in the sticks); Mrs Gummidge’s BAPP will be downgraded to the basic card this week in order to preserve a 2-4-1. My basic card(kept to preserve a 2-4-1, expiring soon) will likely go in the bin along with the 2-4-1 which we are finding difficult to use. Amex will be told that the cancellation and downgrading are due to BA devaluation of Avios.
          As for collection, we’ll be sticking with a1st year Gold card(which of course is not a credit
          card with associated protections) and collect for a while longer until things pan-out a little more.

          • James67 says:

            I think there is a chance BA might backtrack on regional issue, the LC and Gulf carriers must be thinking Christmas came early this year.

          • Jon Easthope says:

            God, I hope you are right. The loss of regional connections and the fact you can’t get 4 tickets easily in premium classes to anywhere (thus rendering the BAPP 241 practically useless for families) has stuffed the avios game for me.

          • Rob says:

            4 premium class are still there, to the extent it ever was, that does not seem to have changed. Would be suicidal if it did since the high paying business class customers being chased all have kids!

          • Don says:

            I live in the North and have friends who have pretty much signed up to the various CC’s because of me. When I broke the news that their flights to France are now 18k and £70 they all say its a complete waste of time and are cancelling. I cannot see for a moment how BA would want this scenario to play out.

            All BA needs to do is stop the stopovers on RFS which can cut as much as £26 in Y in APD (3x APD would be payable on 4 sector with >24hrs).

  • Polly says:

    Can we buy 35k per person, or 35k per family account in the baec?

  • fiona says:

    I can’t see the average non frequent flyer willing to buy avios, even at the bonus rate. Its an awful lot of money for points which come free with your shopping.

    • Fenny says:

      Doesn’t matter how you pay, you get tesco clubcard points on the shopping anyway. Points for payments are additional.

      • Mark says:

        Only if you shop at Tesco… And even then you can still use them for other things, even money off shopping values an Avios at (admittedly poor) 0.4p.

        The fact is whatever you value them at, they do have value and are never ‘free’.

        If I were short of avios I might consider buying at this price. If redeming before the end of April with a 2for1 it would get 2 Club World tickets to the US or South Africa at £545 each plus taxes and fees. Even with BA’s taxes and fees that is still good value. After the changes it would make a pair of off-peak return tickets £680 each plus taxes and fees – still not bad, even if you add a further £75 to cover the BAPP fee.

  • Heather says:

    I am the average non frequent flyer who also lives in the regions, who shops at Tesco. This week I stopped shopping at Tesco and went to Aldi, saved a few bob. I have our flights secured for this summer, but I won’t be going mad now to collect more Avios for the three of us again, unless something changes for us out in the sticks. Not sure how I am going to spend the rest of my miles although I don’t have that many left.

  • oyster says:

    Please let the Amex bonus happen AFTER I’ve received the slug of supplementary card points, but before I need to churn the Amex!

    • Hingeless says:

      Has anyone had the bonus for adding additional cards yet?

      • Lee Thornton says:

        Still waiting for mine since mid-December

        • Alan says:

          I had the one for the first cardholder I added come through quite a few weeks ago now, but the one for the next two I added only shortly after haven’t shown up yet 🙁

      • Mike says:

        I’ve had it for my first 3 (applied Dec), but not for my last (Jan). If you haven’t got them 90 days after applying, kick up a fuss.

      • Davey says:

        Received mine (for all 5 supplementary cards) in mid January.

    • The_Real_A says:

      Yes i got mine from December. I was told when i phoned to chase it up that they are added on a manually run batch every few weeks.

  • Gadgeteer1066 says:

    If I use my AmEx card to spend the £575 and get back 1.5 point per mile, I get 862 avios. Add that to the 52,500 and I get a total of 53,362, or £0.92.

    Compare that to me buying my parking at an airport yesterday where I had the option of paying £40 and collecting 255 avios (incl. 60 from my card) or using the airport’s current online discount, but get no points, which would have saved me £6, meaning I ‘bought’ these avios at £0.42.

    Better ‘buy’s out there, but it’s a constant drip drip into the savings bucket, whereas you spend your money and get get a big top up.

    I’m pretty flush with avios right now, but wish Virgin had offered the same. I divert some points into there from a visa card when they don’t take (BA) AmEx but it is an infuriatingly slow process and I am too many in not to continue but wonder if I will ever get enough to get a decent long haul redemption.

    • mark says:

      gadgeteer, I might be misunderstanding you here but when you say “Compare that to me buying my parking at an airport yesterday where I had the option of paying £40 and collecting 255 avios (incl. 60 from my card) or using the airport’s current online discount, but get no points, which would have saved me £6, meaning I ‘bought’ these avios at £0.42.”

      if you mean that you got 255 avios for £6 and therefore paid 0.42p per avios, I think you might find that you did the division calculation the wrong way around…?

      • avidsaver says:

        gadgeteer I think you will find mark is correct. 255 Avios cost you £6 = 2.35p per Avios. Also, 53362 Avios cost £575 which I think you will find (please correct me if I’ve got it wrong) means £575 divided by 53362 = 1.07p per Avios.

  • John From Aberdeen says:

    Yep, I’m moving my next batch of tesco clubcard points and Amex rewards to virgin. Will still earn and burn some avios but as my main use is family hol to Orlando, Virgin PE will be better for me. Will probably use my avios for Dublin flights to US. In past couple of years, for me BA have:
    1. dropped Abz – gatwick & LCY routes
    2. Experienced horrible security delays at T5 (which due to 1 above I am obliged to suffer)
    3. Offered me poor product in WTP
    4. Poor service from their overseas service centre
    5. And final nail in coffin is BAEC devaluation.

    Funnily enough a BA survey popped up in my inbox yesterday. What a shame when I used to be loyal to the brand. I would echo previous posts, more non london related posts would be appreciated and perhaps even more non BAEC posts will keep me here at this excellent site.

    • Rob says:

      There will almost certainly be a Virgin devaluation in the next six months. They would be stupid not to, as long as it is not quite as bad as BA.

      • Nick says:

        Shhhh!

        • Thomas says:

          They have already started. Neckar island week went from a million to a million.2

          • pazza2000 says:

            To be fair, 1.2 million is still good value for what is offered there.

          • Rob says:

            Agreed – it is £18k minimum. As I mentioned last week, I could actually book this but getting there with the kids would be too painful. Not sure my wife would be happy with me eating sushi from the Finance Directors belly button either.

      • RIccati says:

        Why would Virgin destroy a competitive advantage they now have in terms of FFP?

        Taxes on Virgin redemptions are already a serious factor, eg, take the HKG route the choice was between 120K Avios + £300 on Cathay vs 120K VC + above £500 on Virgin. The £200-300 differential was already there. One convert that amount into 20,000-30,000 additional miles required for Virgin.

        • Rob says:

          The Virgin model is to be ‘just a little bit better than BA’. That is why the Black credit card comes with 18,500 miles whilst the BA Premium Plus has 18,000, and why Economy redemptions cost a couple of thousand miles less (and £100 less tax, to their credit).

          Their is mileage (sic) in being seen as better value than BA but there is not much (pro-rata) extra mileage in being hugely more generous than BA.

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