Maximise your Avios, air miles and hotel points

HfP had 1 million page views in January …. which is a bit spooky, actually

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If someone had told me three and a half years ago when I started HfP that I would eventually reach the giddy heights of 1 million page views per month, I’m not sure I would have believed them.

However, last month, we did it.

1,022,000 page views to be precise, of which 80% came from UK readers.

This represents 199,000 unique visitors – although a single person accessing the site from multiple devices counts as multiple unique visitors, so the actual number is lower than that.

Alexa now ranks HfP as the 1,500th biggest website in the UK.

HFP

This is a very abstract number, of course.  When I write, it is just me and a laptop.

There are now almost 3,800 articles on the site, of which I have written 99.5%.  My plan for 2016 is bring my contribution down to 97% (nothing like setting a big goal for yourself …..), primarily through letting Anika spread out from Shopper Points to pick up some of the hotel and lounge reviews and general travel pieces.  Don’t worry, she knows what she’s talking about.

There may be a few other organisational changes as well, although I am not yet fully clear how it will go.  The current situation is probably not sustainable – I get 700 emails per week, for example, which continues 24/7 whatever I am doing and wherever I am.  I even got 29 HfP emails on Christmas Day last year.

I also need to spend more time out and about meeting the airline and hotel marketing and programme heads.  That would drive bigger competitions, exclusive news stories and higher value advertising, but it is not possible with the current workload.  Let’s see how it goes.

Thank you to everyone who reads Head for Points for your support – even if you read it via the daily emails and so didn’t contribute to the 1 million page views 🙂

Of course, as January is always busy due to the post-Christmas booking frenzy, February is only 29 days, March contains Easter which is always quiet and April is only 30 days, I may not be hitting 1 million page views again for some time.

Comments (68)

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  • Rudi says:

    Congratulations Rob! Always great to be successful in what one really enjoys! In one of your first ever posts you mentioned how it is a ‘paying hobby’ instead of one that costs money 🙂
    Thanks for all the tips (many of the offers I would have missed otherwise!)

  • StevieM says:

    From an old die-hard fan (and I’m not talking about the films, although I could see Rob as PC John McClane standing up for and defending the rights of Points Collectors worldwide), a massive thank you from me (and my family of course) for all your time, effort and support over the years. I genuinely don’t know where I would be in the miles & points collecting game without your passion, commitment and dedication and, even with these amazing figures, it still feels like a little club where only those that ‘get it’ subscribe. Those who don’t (and I’ve seen some posts), you can find something else to do while we continue to garner and benefit from what works us.
    Thank you Raffles!

  • Andrew (@andrewseftel) says:

    It’s pretty rubbish over here too. eSure own GoCompare, Admiral own Confused.com etc

  • Tim says:

    Congrats on reaching this milestone. I’ve been reading the site since the days of the old yellow design – when I was searching for some help on how to use a pile of Avios I’d collected from Lloyds credit cards. I appreciate your cold, hard analysis – as opposed to the hyperbolic style of many other (US based) points blogs which seem to be entirely about pushing credit card sign ups.

  • Dan says:

    Just to add my thanks Rob. I stumbled upon your site roughly a year ago and had no real clue about the possibilities of the points game.

    Thanks to your advice, in a couple of weeks, my wife, baby and I are flying Club World to San Francisco on BA A380 (using Amex companion voucher), spending a few days in Yosemite, before heading down the Pacific Coast Highway to LA where we fly back, again CW on the A380. Ticket cost when I booked last year would have been £7k plus.

    We’ll also be taking advantage of my newly minted Hilton HHonors Diamond status in our stays on the way, again thanks to the information on this site (status match from Accor Platinum). Thank you very much!

  • Leo_C says:

    Hi Rob
    Thanks for such a great site, you always answer emails no matter how trivial, and your site has helped enormously. Last summer I did not even know what Avios was – now I have a BA 2-4-1 which will take us on a much needed trip to see family in Australia ( we hope).
    Thanks again

  • Rob says:

    Christmas Eve is actually the best day of the HFP year because we are closed Christmas Day so there is little to do. We are also closed Boxing Day but of course, Christmas Day being Christmas Day, it isn’t exactly a day off!

  • Waribai says:

    In 2010, I would check the BA forum of FT everyday and a certain ‘Evangelist’ called Raffles seemed to know it all! Little did I know then that a year later I would be looking at his blog everyday too. Roll forward 2016 and I must confess I probably only look at FT once a week. Congratulations!

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