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British Airways ‘to sell M&S food on short-haul’

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Following on from my story on Saturday that British Airways is training cabin crew to sell ‘buy on board’ food on short haul – but only after they sign a confidentiality agreement – the Daily Mail reported on Sunday that British Airways has signed a deal with Marks & Spencer to sell food onboard.

You can read the article here.

As I wrote on Saturday, this can hardly be worse than the current situation where a mini bag of crisps is considered to be a ‘snack’.

I would take the article with a pinch of salt (5p per sachet, probably) in some areas.  Whilst it may be true that “executives believe holidaymakers are increasingly prepared to pay for extras if ticket prices are lower”, it is also true that holidaymakers make up a minority of BA passengers and very definitely a minority of short-haul revenue.

And you will see that BA says: “Everything we do is with our customers in mind and we will make changes that reflect their feedback’ …….

In terms of implementation, it genuinely isn’t clear.  I have heard:

that Gatwick will get it first, but also that it will hit the entire fleet at once

that BA elite members will get their food and drink for free, but also that everyone will have to pay

that Club Europe meals will be scrapped in return for a free sandwich and drink, but also that Club Europe food will remain as it is

So, basically, there is no clarity.  Plenty of fun and games ahead I think.


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Comments (124)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Save the East Coast Airline says:

    This all happened because the east coast rewards were not saved on the trains. You were warned but did not pay attention…

  • Gin and Tonic Please says:

    Latest comments of Flyertalk (allegedly repeating comments from BA crew who have been on the training) report that all drinks – including water – will also be charged for AND that there will be no exceptions for Gold/Silver. Also say that it starts in Jan. Obviously can’t confirm if this is true, though…

    • Lady London says:

      Can they legally refuse water? I would regard access to water as a health thing.

    • the_real_a says:

      They cannot charge for potable water from the tanks, but for a glass of spring water off the trolley that can be charged for.

      I have big issues over this with regard the health and hydration – i have seen 2 older passengers collapse on flights due dehydration in the last year.

      • James67 says:

        Also, there have been reports on water quality aboard aircraft that should give cause for concern.

  • Mark says:

    Will this affect their relationship with Waitrose?

  • Callum says:

    Why do people always assume feedback is ignored if it’s not directly acted upon?

    Take this event for example. When asked people would obviously prefer their food to be free. Many people asked will also have said if the options were a bag of 4 crisps for free or decent sandwiches for sale were the options available they’d rather have the choice to buy. Not making everything free doesn’t mean they’ve ignored the customers, it means they’re considered their views but don’t think it’s practical.

    • Aul says:

      Of course if you have the made the catering offer so bad, so appalling then of course people will say they will pay for something better!

      You don’t ask the question until you are surest the answer will be!

  • Talay says:

    I can’t see this working logistically unless pre ordered. The wastage in throw away would be huge and M&S would have to trust BA not to screw up.their own brand and products.

    As for T&C changes, Etihad stopped free chauffeurs for all after X date on some cheaper business tickets and I was caught out but they did honour for existing tickets.

    • John says:

      Do you know how much food is wasted on airlines which serve proper meals??

      Even Pret throws away loads of food every day. You can get it for free if you are hosting a charity event or you know which bins to look in (not that I go dumpster diving, but my neighbour does and he also sells me 2 euro coins for a pound each)

    • Aul says:

      They will be loaded at 5am and simply topped up during the day when the aircraft gets to London. Don’t fancy being on the last flight of the day!

    • TGLoyalty says:

      Would have thought its easier as its just on european short haul, long shelf life and can just be topped up as you go

  • Simon says:

    I had a major argument about no free water recently when flying with Iberia. I asked for water to take my medication and they wanted 2 Euros. I had literally no cash on me at all so could not pay even if I had wanted to. The crew refused to supply me with it. I finally said that they had a choice – they either supplied me with water to take my medication of in 30 minutes they would have to declare a medical emergency and divert the plane. The water duly arrived.

    I had actually booked the flight through BA (with a BA code share) and I complained to BA. BA gave me an ex gratria 10,000 Avios because they were so appalled by this dreadful service.

  • Aul says:

    How appropriate, two British brands, neither of which knows what the represent any more, get together to offer not just any over priced sandwhich……..

    This will work for BA because of their stranglehold on LHR, the lack of competition and because Of the general lack of quality in almost everything in the UK.

    • harry says:

      People are having a go at M&S for being dowdy/ mum’s brand/ lost its way – but as regards M&S food – the accusation is baseless. They have done food continually well for the last 40 years.

  • Mark says:

    I know if they scrapped the food in club Europe I wouldn’t bother flying BA on short haul.

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