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Open forum …. any suggestions for tweaking the site?

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It is exactly two years since I last ran an ‘open forum’ where I opened up the comments to ideas on tweaking the site.  It worked well so I thought I would try it again.

Without a huge team behind me, any changes to Head for Points will always be ‘evolution not revolution’.  That said, because there are now two of us there is more flexibility.  Some of the benefits of that in recent months have been:

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the Christmas party, which could never have been done without a second pair of hands (the fact that I’d never done it before is proof of that)

the introduction of video to our reviews and the launch of a YouTube channel

increased review coverage, both of hotels and via press events such as the recent Cathay lounge launch

letting Anika write 95% of Shopper Points, freeing up more of my time for HfP

On the short list for improvements is:

an improved mobile site

the introduction of a Q&A page where readers can post questions which other readers can answer (this will NOT be a forum, it will be a specific Q&A page)

the reintroduction of a luxury hotel booking service (coming in January)

However, I am fully aware that there is an element of ‘snow blindness’ in what we do. After all, we look at the site every day for a considerable period of time, and we can only second-guess how you, the readers, respond to the different elements.

As we start a new year, I’d like to open up the floor to any suggestions you have about the site. Remember that I need to cater for two audiences at the same time – the regular readers and the thousands of people who come here via Google each day and who I want to convert into regular readers.

Is it clear to a newcomer what the site is about and why they should keep on reading it?

Are there too many menus at the top of the page? Too few?

Are there too many ads? (Probably not, most sites would run ads inside posts as well, which I don’t)

Are the sidebars too confusing? Should I push the social media links more?

Should there be more ‘sticky’ information for newcomers?

Does the mix of content – which veers from Tesco deals to airline deals to credit card sign-up offers – work for you?

Is the mix of news versus ‘reference / background’ articles (eg ‘How to use Combine My Avios with Iberia’) right?

Does the current format of running a fixed number of stories at fixed times every day – with a ‘lead’ story and two less important ones below – work for you? (Most sites just post at random times throughout the day, but I am middle-aged and grew up with the newspaper tradition!)

If there is anything about the way the site currently looks that annoys or confuses you, or if you have any ideas for improvements, please post below. You can also email me at rob [at] headforpoints.com if you’d prefer.

Anything from your dislike of how I punctuate the headlines through to ideas for new ‘sticky’ pages are welcome – no idea is too small.  And, to be honest, small changes are easier to implement than large changes ….

Thank you, and a Happy New Year for 2017.

Comments (261)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Clive J says:

    The Q&A sounds like a good idea and I guess over time it might naturally evolve into a How Do I section. I dont know much about search engines but i imagine that with effective titles, and the current profile of the site, that might generate some more traffic.

  • James67 says:

    Really happy with the way the blog has evolved, particularly in reflecting shifts in balance of opportunities from miles/points game and availability of good revenue deals. Just simple suggestions from me if any of them possible. Firstly, a more prominent search field and contact me button on the site. Secondly, a gentle reminder to try and include parking info on hotel reviews it not too much trouble. Finally (not so simple, and only if your feedback merits it), increased coverage of AF/KLM/FB because with often competitive fares coupled with continuing deterioration of BA, they may be becoming increasingly important to us in the regions. Many thanks to both you and Anika for your efforts.

    • Tom C says:

      +1 for increased coverage of other airliners, but I’d also add in EK/EY/SQ too. Of all the things I’ve learnt from this website, the most useful for me has actually realising how often sales take place with airliners and that it’s well worth waiting for them to kick in to buy F or J tickets at substantial discounts. A quick note in an article to say they have a good sale on would be very useful. In fairness, EY gets the occasional mention.

      Otherwise, very happy with it, so please don’t change much else.

      • Yuff says:

        I agree with the airline comments made by james67 as I would never have travelled ex EU without the comments, about the huge savings, made on the site.
        Would it also be possible to have a hotel section where posters can give an idea of the cash rates, they have paid, to give readers an idea of the ballpark figure they should be aiming for if points aren’t an option 😉

    • Brian says:

      Remember that Rob and Anika generally don’t drive, I believe, so any parking info they include is likely to be stock information available on the hotel website…

    • the_real_a says:

      I have to agree that parking info is one of the most important bits of information that determine if i stay in a hotel – either in the UK or abroad.

  • Mike says:

    One small point, u should write the date at the top of each page!!
    Otherwise things look good…. I like that u don’t pop adverts in article!!
    Happy new year!!

  • Nick says:

    More ‘stickies’ / How Do I bits (and easier to find) are definitely a good idea. I like the ‘newspaper’ format as it makes it easy to know when new material will be posted. Some of the ads are intrusive but thank you for not ’embedding’ them. For me though the overriding ‘missing’ feature of the site is a ‘how this site is financed’ page – a lot of the more negative comments recently have speculating about elements of this (from freebies to backhanders) and I suspect rather undeservingly, so an upfront and clear reference would be appreciated. Please take this comparison as a huge compliment but you’re getting towards Martin Lewis-style analysis and this is one thing he’s always had and it does definitely help build trust.

    • Mrtibbs1999 says:

      Hi Rob,

      The thing I would like the most is to be able to get email alerts on the best error fares. I’ve had some great ones over the past few years, but to get them I’ve had to have flyer talk premium fares as my home page, and even with that I’ve missed a few.

  • Beefy says:

    Keep doing what you are doing, it works.

    Q&A is a great idea and may act as a filter from the often “hey OT but how do I use my 241….” in a thread about hotels!

    I fly with BA and hotel with IHG so am your target audience but don’t exclude the other players. Flying upper virgin this year was a useful article for example.

    4 years and still reading daily. Happy new year!

  • kevino says:

    Great system already, so minor improvements for me would be:

    Only one item per email.

    Clear date of publication in title.

    Highlighted use by date in title, where relevant.

    Standardise titles, preferably with relevant provider at start, such as BA offer bonus on avios purchase.

    All of these are based upon the way that I personally use the information off the site, which is to file in relevant email folders on my tablet, for the times that I might be offline on my travels.

    Keep up the great work.

    • Rob says:

      One mail per day cuts my income from ads in the emails by 2/3rd 🙂

      It is a worse idea than you think. At present, if the title sounds boring you can delete it unopened. One email a day would have the heading “Your daily email from HFP” and you would be forced to open it and scroll all the way down to see what was in it. It would be harder work than it is now (for you).

      Date of publication is on the email and desktop sites but not mobile – this should be tidied up when the mobile site is refreshed.

      Standardising titles would be boring!

      • Trevor says:

        Hi Rob, think you totally misunderstood the “1 mail” suggestion – reread. That said, as you do a standard 3 posts per day, it would either mean more daily posts, or less daily info. Personally I prefer the “Bits” posts where some topics don’t really deserve their own post; while filing can easily cover the bits by filing the same post in multiple folders if need be.

  • Luke says:

    It may help you to keep the google readers by having a “related topics” section at the bottom of a story on the mobile site…

    • Rob says:

      I can turn on ‘related topics’ in 10 seconds. However, most of the articles shown would be out of date (you can’t control what is shown) so I thought it would be more hindrance than help.

      • Guesswho2000 says:

        Agree with this, LoyaltyLobby has this at the bottom, and some of them link to some (for example) really great hotel promo…which expired two years ago!

  • Czechoslovakia says:

    The “newspaper” early morning delivery works for me. Caffeine, nicotine and HfP for breakfast. However, that means typically missing any breaking items during the day. Appreciate the easy to digest formula used by Rob. FlyerTalk all seems a bit too much. Happy new year to you all

    • Rob says:

      The very occasional breaking story is done. However, the truth is that there is very little which cannot wait until the following morning, by which point I can write something which has had some thought put into it!

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