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Why you should avoid the Amex Platinum / The Hospital Club pop-up lounge in Covent Garden

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I apologise to any readers who tried to meet up with us at the American Express Platinum pop-up lounge at The Hospital Club in Covent Garden last night.

The evening turned into a PR shambles for American Express, although anyone could have seen the flaw in their plan.

The lounge has capacity for 75 people.  However, Amex decided to put on a lecture for 60 people at 6pm until closing time at 8pm

I’m not sure which one it was, but the topics to be covered over the weekend were:

snow globe making

make your own home fragrance

beauty services

“holiday tips related to shopping, clothing, and decorating”

With 60 people ticketed for the lecture, only 15 places in the lounge were left for the general public.  On a Friday night.  In a city with many thousands of Platinum and Centurion cardholders, all of whom had been emailed and invited along.

We arrived at 4.30pm.  The last people to get in arrived at 4.20pm.  After that, Amex stopped allowing anyone else in and started to clear the lounge, because everyone had to be gone by 6pm.

People arriving early for the 6pm lecture (some were there at 4.30pm with us) were told to queue until 6pm.  They did tell us that, as we were at the front, we would get in as one of the 15 members of the public allowed in at 6pm.  However, hanging around for 90 minutes did not really appeal.

What you can do, of course, is use the other facilities of The Hospital Club because you are already in the building – the staff don’t know you’re not a member.  Anika and I went up to the 2nd floor bar, had a beer and went home.

If they are running similar lectures in the evenings on the other nights that the lounge is open (tonight, tomorrow and next Friday to Sunday) then there is no point – at all – in turning up.

When I asked the manager why they had done this, she told me (and I paraphrase, obviously) that they expected that the people who would come would not be the sort who have jobs.  They were expecting everyone to visit during the day on Friday.   No-one was expected to come on a Friday night, despite a two hour ‘canapes and cocktails’ happy hour being advertised.

If you do want to give it a try …..

The Amex pop-up lounge is at private members club The Hospital Club, on Endell Street near Covent Garden.   The lounge will be open from Friday 24th November (yesterday was the opening day) to Sunday 26th November and from next Friday 1st December to Sunday 3rd December, from 11am to 8pm.

You will get access with a Platinum or Centurion charge card.  Each cardholder can bring two guests, so presumably if your partner has a supplementary Platinum card then you’d be allowed four guests between you.

There is a special ‘cocktail and canapes’ happy hour between 5pm and 7pm each day.  

Your chances of getting in at night seem slim.  Assuming that only 15 members of the public will be allowed in each evening because the other 60 slots are reserved for lecture attendees, and one Platinum cardholder can bring in six people using their supplementary card as well, you can do the maths.


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Comments (56)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Polly says:

    Well there goes our plans for next Friday evening in London…lucky you could warn us Rob…what a misleading email from platinum then…was always too good to be true!

    • Alan says:

      Yep, the one time I was potentially going to make use of the always London-based Amex Platinum offer too!!

  • Kevin says:

    I did get in yesterday afternoon. There were plenty of staff and the room was fairlybsizeable for just 75 guests but there would not be enough seating for everybody. There was no bar menu that I could see and the food offerings were mostly sweet. They may have had some sandwiches but these were not on display when I arrived. I think they had run out.

    I wouldn’t return.

  • Alex W says:

    Very glad I didn’t make a special trip to London for this yesterday!

  • Neil Renilson says:

    Good job they don’t let their marketing/pr people anywhere near the actual financial department !

  • Paul says:

    We were definitely one of the lucky ones. I had a strong suspicion it would fill out fast and so got there for around half 4. There was a small queue after the cloakroom and slowly people in front of us started to walk away (I think I spotted you Raffles !). The staff were explaining about the 6pm fashion event talk and how they were trying to clear the venue to allow 60 new people to go in. We thought we’d wait it out a few more minutes and soon found ourselves at the front of the queue. At just after 5 the manager came out and apologised for the wait and offered to bring us drinks to have in the corridor ! But just as she was taking our order some of us were allowed in.

    Once inside, the champagne was free flowing and the cocktails were very good. The staff and service were excellent.

    I tried to pay attention for the 6pm talk but only a handful of people at the front gave it any notice. The writing on the slides was shockingly small for a professional presentation !

    I had not been to the hospital club before but the venue for the event was a lot smaller than I imagined it to be given the amount of promotion and number of cardholders it would likely attract. Anyway, same time next Friday !

  • Yvonne M says:

    I arrived with a colleague around three and found the lounge already relatively busy.

    The venue looked great and the many staff were very helpful.

    Various emoyees were giving misleading information towards five telling us to leave and return at six (no thanks) or that fizz and canapés started at fivenobify knew what was happening.

    We simply stayed put, they decided not to make anyone leave and we were rewarded with a grand total of theee canapés, all delicious but they hadn’t catered for the room they were dealing with.

    I’m guessing as word spreads it will be harder to get in during the day as well.

  • George says:

    I think there are serious problems with the Amex Platinum ‘social’ offerings. I rang up recently to book places to meet Santa at the Royal Albert Hall (for my kids, not me….). Apparently the new system Amex has in place ‘to make it fair for all card members’, is that you get placed on a waiting list and then if you’re successful you get sent tickets. If you are not successful you hear nothing further. Success depends on whether you’ve had tickets to events before (although quite how they’re going to check this I don’t know).

    None of this was set out in the Amex email not in the terms and conditions of the offer, but the guy at Platinum concierge was insistent and even checked with his manager.

    Obviously, it is good to share things out amongst card members, but they said tickets could be sent out as late as 3 days before the event. Seriously – how unrealistic is that? That as a family you have to block out a weekend day in the hope that a few days before tickets might come through the post? And, given they charge £70pp for no-shows, if the tickets go missing in the post then the first you’ll know about it is when £100+ gets put on your account.

    I think it’s a shambles.

    • Fenny says:

      They’re clearly not interested in anyone coming from out of town!

    • Waribai says:

      Yes, ditto. I am on the ‘wishlist’ for the 0930 slot of Santa’s Grotto. The first agent said, you will hear in the next 7 days if you have been successful. The second agent said you will hear between 5-10 days before the event if you have been successful. Clearly you have been told yet another time period of possibly 3 days before the event!. Surely, they cannot charge you for a no show in these circumstances!
      We were lucky enough to get tickets for the Cbeebies Christmas panto filming of the Snow Queen earlier this month for which tickets were given out after a draw. 1000 tickets were allocated via a draw to 300000 applicants. However, even with those logistics we were given 14 days advanced notice that we had been successful!

      • Waribai says:

        “I am on the ‘wishlist’ for the 0930 slot of Santa’s Grotto.”

        Slight correction, I mean ‘we’ as a family are on the wishlist (honestly!)

  • IslandDweller says:

    But thanks for your tweet yesterday. I was on a train heading for the venue when I read it. Allowed me and my friends to divert and not waste time at the door.
    Amex do seem to have made a pigs ear of this…..

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