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Why you should avoid the Amex Platinum / The Hospital Club pop-up lounge in Covent Garden

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I apologise to any readers who tried to meet up with us at the American Express Platinum pop-up lounge at The Hospital Club in Covent Garden last night.

The evening turned into a PR shambles for American Express, although anyone could have seen the flaw in their plan.

The lounge has capacity for 75 people.  However, Amex decided to put on a lecture for 60 people at 6pm until closing time at 8pm

I’m not sure which one it was, but the topics to be covered over the weekend were:

snow globe making

make your own home fragrance

beauty services

“holiday tips related to shopping, clothing, and decorating”

With 60 people ticketed for the lecture, only 15 places in the lounge were left for the general public.  On a Friday night.  In a city with many thousands of Platinum and Centurion cardholders, all of whom had been emailed and invited along.

We arrived at 4.30pm.  The last people to get in arrived at 4.20pm.  After that, Amex stopped allowing anyone else in and started to clear the lounge, because everyone had to be gone by 6pm.

People arriving early for the 6pm lecture (some were there at 4.30pm with us) were told to queue until 6pm.  They did tell us that, as we were at the front, we would get in as one of the 15 members of the public allowed in at 6pm.  However, hanging around for 90 minutes did not really appeal.

What you can do, of course, is use the other facilities of The Hospital Club because you are already in the building – the staff don’t know you’re not a member.  Anika and I went up to the 2nd floor bar, had a beer and went home.

If they are running similar lectures in the evenings on the other nights that the lounge is open (tonight, tomorrow and next Friday to Sunday) then there is no point – at all – in turning up.

When I asked the manager why they had done this, she told me (and I paraphrase, obviously) that they expected that the people who would come would not be the sort who have jobs.  They were expecting everyone to visit during the day on Friday.   No-one was expected to come on a Friday night, despite a two hour ‘canapes and cocktails’ happy hour being advertised.

If you do want to give it a try …..

The Amex pop-up lounge is at private members club The Hospital Club, on Endell Street near Covent Garden.   The lounge will be open from Friday 24th November (yesterday was the opening day) to Sunday 26th November and from next Friday 1st December to Sunday 3rd December, from 11am to 8pm.

You will get access with a Platinum or Centurion charge card.  Each cardholder can bring two guests, so presumably if your partner has a supplementary Platinum card then you’d be allowed four guests between you.

There is a special ‘cocktail and canapes’ happy hour between 5pm and 7pm each day.  

Your chances of getting in at night seem slim.  Assuming that only 15 members of the public will be allowed in each evening because the other 60 slots are reserved for lecture attendees, and one Platinum cardholder can bring in six people using their supplementary card as well, you can do the maths.


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Comments (56)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • David says:

    Something must have got crossed over in their thinking.
    You stick the limited capacity lectures on during the working day, when “the people who would come would not be the sort who have jobs”. Not after 5pm on a weekday.

    What a complete….

    • Lady London says:

      I’ll take a bet they realised their mistake and the limitations of the venue – possibly after spotting the event being mentioned on a certain blog . They they realised they could not keep it secret for visiting American tourists shopping with their Amex cards in London, and might get several representatives of the UK resident Amex cardholder base who might also want to join! So… my guess is they plonked the lectures across cocktail hour just to effectively block access to anyone wanting a drink.

      If Amex wants to stop those of their customers that actually have a job from accepting an open invitation to a bevvie, then they’ve seriously not understood who is the best Amex customer these days…!

      My other thought was they might have seen Rob’s bar bill on his Amex from last year’s HfP Christmas party, and worked out their bar bill would be a lot higher if they didn’t do something to block locals attending at cocktail hour too!

  • James Alexander says:

    What a mess!
    I was mid making plans to travel from Glasgow to come to this fiasco so thanks for heads up!
    Outside London there’s few social events for we Platinum Amex Charge Card holders, but between the Lounge fiasco and the info I got in the phone about the The RAH event I think bk I’ll stay in Scotland and use another premium card to pop through to Edinburgh and do my Christmas shopping at Harvey Nicks!
    Merry Chrimbo everyone!

  • Olly says:

    Well that’s disappointing. We have extended our hotel stay another night to check this out. We’re up here in the smoke for a leaving drink last night anyway but thought we would make a weekend of it by calling in during the day in between shops around Covent Garden and the evening happy hour. The evening it seems is a no go but what about the day time, anybody had any joy other than Paul?

  • Clive says:

    I’m not sure why you’re focussing on the lecture – it wasn’t ticketed and those of us (incl my wife and I) already inside didn’t have to leave. So if it was at capacity at 4:30pm that was the case with or without the lecture. Your complaint is the size of the venue.
    It sounds like, if they wanted their wealthier cardholders who don’t need to work, their mistake was to be open on weekends and evenings at all – should stick to 9-5 on weekdays for a week or two next time.

    • Olly says:

      Clive, what was the food, drink and seating experience like during the day?

      • Clive says:

        Nice atmosphere, seats available. Food was v nice cakes and some sandwiches. Drinks were hot, soft, wine or beer.
        It was a lovely place for a coffee and cakes followed by wine.
        Be aware that their ‘planned events’ at weekend included early activities such as ‘brunch with santa’ – so if that does lead to any fuss it would be earlier and not just evening.

        • Olly says:

          Thanks Clive. I think we we’ll have a look but not build up any hopes. From the comments about it’s failings, not just on HFP, I don’t think the company organising it will be engaged by Amex for any other events without some serious tweeking.

      • Adam says:

        Well I turned up at 5 and waited 50 minutes to get in for them to have no seating available, run out of canapés & champagne. Had one whisky for that to run out too.

        The so called fashion event was so a woman speaking so loudly on a mic that you couldn’t hear yourself speak.

        It was a total shambles.

        Oh and I’m still on the wait list for Santa at the RAH with the family too!

    • Rob says:

      I spent 30 mins standing next to the manager, I know exactly what was going on. It was 2 in 2 out and then at 4.30 they announced that everyone would be cleared because capacity was 75 and 60 were coming for the lecture.

      • Clive says:

        If you know exactly what was going on, and not just what you were told, Rob, you must’ve then seen 75 people leave?

  • Ed T says:

    I actually got in last night. I turned up just before 1730.

    They mentioned something about clearing out the lounge for people going into the lecture but almost no one in the queue was there for the lecture (it was something about xmas fashion and decorating I think). The event staff decided to start letting people in and also cancelled the lecture. Not long after (perhaps by 6 ish) they resorted to one-in-on-out.

    Apparently I look like an HFP reader. I met a fellow reader, Nick. Had some good conversations about travel and points. 🙂

    The free drinks were great, the atmosphere pleasant enough, but could have done with some more snacks. Also, the space should have been bigger!

  • Nathan says:

    Hahahahaha ‘not expecting anyone on Friday night’ … in central London, posh location, free entry, free booze, the mind actually boggles at whom exactly had that thought. My mind wonders how they manage to breathe AND walk at the same time

  • Andy says:

    I’m quite surprised at the posts saying people were actually coming down to London for a few free drinks!

    • Costa says:

      ditto.

      And “extending a hotel stay for another night”? Bizarre — unless paid by someone else — it’s not like London is lacking in drinking spots suitable for any fashion or inclination.

      • Olly says:

        You misunderstood me. It was to make a weekend of it whilst we are in London anyway, and have somewhere to call in throughout the day to warm up (0 degree feel) not to spend the day on what appears to be a Christmassy hotel or airport lounge!

  • NFH says:

    We arrived at around 17:45 and queued until around 18:15 when they let in 10 people at once. Two friends joined us later, although one had to queue for quite a while. The gin kept running out and we didn’t get any Champagne. Bitburger, being one of my favourite beers, was particularly appealing. Not a bad evening, although the capacity issues were far from impressive. They should have extended the closing time past 8pm in view of this.

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