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Exclusive HfP competition: Win two flights to New York – and YOU pick the airline

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We are running a competition on Head for Points this week to win two economy class flights between London and New York.

This is, however, a competition with a twist.

YOU get to decide which airline you fly with if you are the lucky winner!

The winner will receive two economy tickets between London Heathrow or London Gatwick to either New York JFK or Newark Liberty.  The prize can be taken at any point up to 30th June 2018, subject to availability.  If you win you must be one of the two travellers.

What is going on here?

Let me explain.

We are working with a major airline on a piece of research.  It wants to know what airline you would select for a flight if price was not an issue and airline miles or elite status benefits were not an issue.

We want to know your genuine preference.  The best way to achieve this is to not make it a hypothetical question, but a real question, with real consequences!

On the entry form, you will be asked to select between American Airlines, British Airways, Delta Air Lines, Norwegian, United Airlines, Virgin Atlantic or someone else as your preferred carrier for an economy flight to New York.

You and a friend can be flying to New York in economy on the carrier you select.

Please note that:

  • You will not earn any airline miles on your tickets
  • You will not receive any status benefits
  • You will not receive lounge access even if you have status with that airline

Do not consider any airline status you have or any miles you currently collect when selecting your airline.  Your flights will not qualify for status, mileage or lounge benefits because the tickets will be issued using restrictive travel trade policies.

If you fly Norwegian, your prize will include pre-paid food and luggage so the prize is equivalent to a standard economy ticket on one of the full service airlines listed.  If you select ‘other’ you will be randomly booked onto one of the six named airlines.

Interesting, yes?  All you need to do is pick an airline and tick the main factor that influenced your decision from a list of:

  • Brand reputation
  • Crew and service
  • Food & Beverage
  • In-flight entertainment
  • On-board wifi
  • Previous experience
  • Seat comfort

How to enter

We are running this competition slightly differently because of the information we need from you.  We are using Google Forms.  Click the button below (or click here) and you will be taken to the form you need to complete.

It is only two questions long (and multiple choice), so don’t worry!  It will take less than 30 seconds to complete.

The competition will run for a week, closing at midnight on Wednesday 10th January.  The winner must travel if they win – you cannot gift the prize to anyone else.

Good luck!  Please feel free to share on social media using the buttons under the article.

Here are the rules:  You must be over 18 years, a UK resident and not an employee of any of the airlines listed on the entry form to enter. Strictly one entry per person. The winner MUST be one of the travellers. The competition will close at midnight on Wednesday 10th January. One entrant will be selected at random and will have 48 hours to confirm their details. If they do not respond, another winner will be drawn.

The prize is economy return flights for two people from a London airport to New York Newark or JFK on the airline you chose on the entry form. Flights are subject to availability and all travel must be completed by 30th June 2018. The competition is promoted by Head for Points, contact details on request. The name of the winner will be made available on request.

Your email address remains confidential and will not be passed to the sponsoring airline or used by Head for Points for any other purposes.  Your airline preference, and the reason for your decision, will be aggregated with other respondents and given to the competition sponsor.

Comments (153)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Adam says:

    Cool comp.

    Bit confused by the addition of the “other” option…. if I pick this and I’m randomly put on one of the six options, what information are they actually getting?

    Surely by getting the winner to select one of the six it shows a preference – even if the winner considers their selection to be the best of a bad bunch, it does still show a preference.

    Am I missing something?

    • Andrew (@andrewseftel) says:

      Presumably it stops people with no opinions from skewing the research.

    • Rob says:

      You are really showing no preference. However, if you actively dislike an airline on the list, picking ‘other’ is a mistake as there is a 1 in 6 chance you get that one!

      • ThinkSquare says:

        “other” does not mean the same as “no preference”. For example, I’d like to fly with Qatar, Singapore or Cathay. From Manchester!

        • Rob says:

          Qatar to New York would show a high degree of commitment, as it would be a 16 hour trip.

        • James A says:

          Thomas Cook from Manchester have an excellent economy product but sadly aren’t included.

  • JamesB says:

    Being on the short side I don’t need to worry about the seat so much so my priority would be ‘schedule/timetable’ and it’s not on the list. My next most important factor would be ‘fare conditions’ and that’s not on the list either. Seems to me like they are trying to guage the what drives the choices of ‘idiot’ travellers from smart HFP readers. A fun competition but poorly conceived at the more detailed level.

    I cannot see how they are going to stop the winner receiving status benefits such as priority check-in and lounge access, especially if the flight is with a competing airline? Are they going to put a huge star on tbe reservation saying “treat these passengers like dirt”?

    • Paul says:

      Agreed about status. My bet is that it’s been said as a white lie to try and set the base for the research

      • Rob says:

        No, they will be issued as travel trade tickets and so restricted.

        When I dd the Ras Al Khamah trip for Qatar two years ago I got one of these and was not allowed lounge access despite having a business class ticket (First Class for Doha to Ras).

        • JamesB says:

          Interesting, does this apply to tickets solely used within the travel trade or can we find ourselves unintendedly booked on such tickets via a TA sometimes? If so, is there any way for us to know if we have such a ticket before arriving at the airport?

          • Rob says:

            I did run an article a few years ago about how Amex Travel stuffed a reader by selling him a restricted Delta ticket which earned no miles – and he needed those miles for status requalification. The best bit was that Amex Travel had marked up the ticket to the same price as a standard Delta ticket so they made a massive profit on it and, as the reader paid the same price as the Delta website, he was none the wiser.

            You should always check the fare bucket (eg Y, J, R, I etc).

        • JamesB says:

          Thanks, now that you mention it, I recall that story. Will search it oug fof another read.

        • Lady London says:

          British Airways did just that to one of my travellers some years ago. He was ticketed to return from NY on Concorde but needed to change to the slower plane at the last minute.
          British Airways reissued the ticket for the full retail price of a flexible ticket for the one way of approximately $6,000. But the ticket was issued by them non-endorsable, completely unchangeable, nonrefundable etc, the most restricted ticket at that full flexible price.

      • Alex W says:

        Agreed. It would be bad PR for an airline to deny normal lounge access to a status passenger.

        • Rob says:

          Do you know how many people travel each day of staff tickets or their cross-airline equivalents in premium cabins and don’t get lounge access?

    • Hannah says:

      I work for an airline where on staff travel tickets you don’t get lounge access etc even if you have status that would otherwise give lounge access so I suspect the ticket will be coded as if for staff travel to prevent the lounge access (though I suspect priority check-in would still work because otherwise they have to send you to the back of a queue after you’ve made it to a desk which they’d probably rather avoid).

      • JamesB says:

        Hi Hannah, can you folks go through crew security lanes with your ID when off duty? Just curious as I recall seeing people out of uniform using those lanes from time to time.

  • Mr(s) Entitled says:

    Choice would be direct from MAN or whichever offerred the best (ie shortest) connection time. Of the options listed my choice is none.

    Not trying to be difficult or offensive, but for research purposes ‘none of the above’ may be of interest.

  • CV3V says:

    2JU

    (one for old time readers)

    • JamesB says:

      Been enjoying HFP from the start, jolting my memory but I cannot place it?

    • Alan says:

      Haha classic!

      Interesting twist but won’t be entering – if going TATL economy I’d at least do it direct from Edinburgh, but thankfully New York is one of the few locations that has easy Avios availability and need to get doing some spending (have a few vouchers needing used).

      Sent from the Private Room at Changi, about to fly Suites to AKL 😀 So far had a suite upgrade in Hilton Frankfurt and Conrad Singapore with fantastically late checkouts provided by both 🙂

      • JamesB says:

        Did you book the SQ suite or was it a comp upgrade? SQ between Xmas and NY is a great booking either on cash or miles. Loads, especially on the 26th, are so low the least you can expect is fab service. I would expect flights to be full first few days of the new year though.

        • Rob says:

          It was booked via Amex MR points, channelled via an ICC Amex for the 35% uplift bonus (as Alan is now on the plane).

      • TripRep says:

        Live the Changi Private Room.

        Good results on the Hilton & Conrad.

        When you say fantastically late, just how late for the room and then for the exec lounge?? Wee might have a competition on our hands for the Hilton KL.. 🙂

  • Barry Neaves says:

    I’ve entered. And opted for Norwegian. I flew with them recently and was amazed about the service, professionalism and how great everyone was. The seats had plenty of room, no issues that my bag was overweight and they were just the friendliest people – which considering it was a late night flight, it can’t have been their first flight of the day. fabulous.

    • Nic Evans says:

      I agree with you Barry. A couple of years ago I would have chosen Virgin as the challenger airline that tries harder with their basic product. Now that place has been taken by Norwegian. All new fleet, best seat pitch, free wi-fi- what more do you need? All the short haul economy flights I’ve taken with them have been great value and service as good as full cost airlines. I’m looking forward to winning to try out their long haul service. If it’s good I’d be tempted to try Buenos Aires.
      An interesting question – no loyalty, no points, no frills, who would you fully with?

  • Michael_s says:

    I’m not gonna tell the answer in order not to spoil the survey but there is ONE specific flight departing from London which has been consistently lower than a third of economy seats taken for the last 3 years. Hence it becomes (almost) a flat bed service since you can pick up an entire middle row

    At least I will vote on that basis

    I would be truly interested in finding out results to this survey though, which I believe won’t be made public

    • the real harry1 says:

      if it’s Virgin sponsoring it, they won’t exactly be shy about coming 1st

      I suspect it’s likely (in order of sponsor likelihood) to be:

      Virgin (are they still loved head & shoulders over the others?)
      BA (why aren’t they liked any more?)
      Delta (why has nobody much in the UK heard of us/ considered us, especially when we’re the giants?)

      • Rob says:

        I honestly don’t know if we will say afterwards who is sponsoring this, although the winner will know. If it goes well and we think we might repeat the format again then we probably won’t. I will ask.

      • JamesB says:

        The comments about meals being included with Norwegian seemed a bit ‘off’ to me so I’m guessing Norwegian. Also, I suspect all the others have long term market research deals so would just have sent out a survey by email.

    • Rob says:

      We have not discussed this, if I am honest. It did cross my mind yesterday. The only downside is that the company underwriting the prize will have funded research for all the other airlines who will see the results.

      Perhaps we name the sponsor and not the results. Or we give the results but don’t name the sponsor. Or both. Or neither.

  • me_not_me says:

    Definitely missing some options there:

    1. Prefer LGW or LHR
    2. EU261 availability on the way back

    If every airline flew from LHR I would have chosen differently.

    • Rob says:

      I did not pick the reasons!

    • pauldb says:

      Appreciate EU261 is a factor generally, but you won’t get it on this prize: a free ticket.

      • JP says:

        I don’t think the price of the ticket (free or not) has any effect on EU261, as it is about be compensated for the inconvenience of the delay. Otherwise EU261 would probably be worded more like the airline should just refund the price of the flight when you are delayed (Ryanair would much prefer that!)

        • John says:

          Not as simple as that. From the horse’s mouth:

          3. This Regulation shall not apply to passengers travelling free of charge or at a reduced fare not available directly or indirectly to the public. However, it shall apply to passengers having tickets issued under a frequent flyer programme or other commercial programme by an air carrier or tour operator.

          The first sentence would seem to be the case here.

        • Stu N says:

          Yep EU261 doesn’t apply to free flights or trade/ staff travel. Does apply to reward flights though.

  • EBungle says:

    Maybe an Economy competition on a (mostly) business class website is a bit off target – but it’s a free flight so why complain?

    I’ve entered, If i win it will be my first economy flight in years but also my cheapest so defenitely won’t be complaining.

    • Troubleonline says:

      Good for you but actually I’ve never had the pleasure of flying business class it still find HFP very useful and interesting.

    • Lumma says:

      Personally, I feel business to east coast USA is a massive waste of money/points. By the time you’ve had something to eat and drink on the westbound you’re practically half way there and the flight isn’t long enough for meaningful sleep on the return

      I’d rather keep the 100,000-120,000 avios for something else and pay £400ish in economy

      • Alex W says:

        Disagree. My 5 to 6 hour sleep in J back from JFK was bliss. Just have to be disciplined about it, do your indulging in the lounge beforehand, start relaxing as soon as you board and sleep as soon as you can lie the seat flat.

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