Maximise your Avios, air miles and hotel points

The madness continues …. Iberia’s ‘90,000 Avios points for £200’ ends tonight. Let’s do the maths.

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In all of the years I’ve been running Head for Points, I don’t think I’ve ever seen a deal get as much attention – globally – as the Iberia ‘90,000 Avios for booking 10 flights you don’t need to fly’ offer this weekend.

We’ve certainly had good Tesco Direct deals in the past which were more generous, such as 2,400 Avios (1,000 Clubcard points) for a £10 printer ink which you could resell on eBay.  These were glitches and got no attention outside the UK.  This deal is NOT a mistake – Iberia has been keen to tell us that! – and it is getting huge amounts of traction across the world.

You can book the Iberia deal here if you still want to jump in or find out more.

To summarise:

  • You get 9,000 Avios for every Iberia, Iberia Express or Air Nostrum flight you book by 11pm UK time on Sunday
  • You can earn up to 90,000 Avios per Iberia Plus account
  • You must book on iberia.com
  • Your booking must include your Iberia Plus frequent flyer number
  • Your 9,000 bonus Avios will arrive within 10 days
  • Iberia has confirmed that you do not have to take the flights – you won’t lose the Avios if you don’t
  • One-way flights work fine

So …. if you can find 10 cheap one-way flights on iberia.com for €25 each (Santander to or from Madrid still had availability at that price last night, obviously prices are lowest in Winter) then you are getting 90,000 Avios cheaply.

There are restrictions on using these Avios and I STRONGLY recommend reading my article from yesterday here before booking.

Iberia 90000 Avios

Let’s put the deal in context

I am guessing that between 50,000 and 100,000 seats will be booked under this promotion.  If you think that sounds high, remember that it only requires 5,000 to 10,000 people to book their full quota to hit that number.  You also need to remember that non-UK frequent flyer sites have been going crazy over this deal too – virtually all of them, I have to say, giving less focus to the potential downside risks than we have.

What would 100,000 booked seats mean?

Iberia Group carries 85,000 passengers per day, so this equates to over one full day of passenger numbers

If you assume all of the bookings are for Q4 2018 and Q1 2019, as that is when fares are cheapest, it will add 0.6% to Iberia’s load factor for those two quarters (management bonuses all round)

If Iberia pays 0.75p per Avios to Avios Group (which is my best guess) then it will have to hand over £6,750,000 to AGL

Assuming an average ticket price of £20, Iberia will therefore lose £4,750,000, albeit IAG overall sees no loss

The promotion seems to have wiped out every single Iberia seat priced at under €20 for the next 12 months, and a large proportion of those priced under €25

Iberia will see a disproportionately high number of ‘no shows’ over the next year which could have a longer term impact on planning as they will lose track of the ‘genuine’ no show rate which is how they decide how much they can oversell a flight

It is all very odd and, frankly, probably beyond anything that Iberia thought would happen.  There will be some interesting discussions in Madrid on Monday.  Iberia cannot realistically go back on the deal, however, given that it briefed various websites including Head for Points on Friday about how the offer worked.

You can book via the special offer page here if you still want to give it a go before 11pm tonight.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (427)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • _nate says:

    Now that we have passed 11pm, is it possible to find out a) whether Iberia are counting 11pm or midnight UK time as the cut-off; b) if bookings which have a pending card status, made before the cut-off, will still count?

    As I understand it, there is a 24-hour fee-free refund policy on bookings, so there is still time to take corrective action concerning resulting from any clarification on Monday.

    • Kk says:

      I called and got the answer as if booking confirmed (even not full paid) before deadline would still count. Saying that avios has got tech issue at the meantime

  • RIccatti says:

    I just wish that people stop calling the airline and then broadly translate on here that an agent ABSOLUTELY POSITIVELY MOST SURELY affirmed so and so.

    Who do they expect to find on Sunday (or on the front-line CS number at all), an experienced IT engineer who understands in-depth on how Iberia Plus Avios platform works?

    • JoeA says:

      +1

      I work as an Infrastructure Engineer for a very large accomodation booking site, the front line CS have absolutely no idea how the back end works.

      The marketing team are more likely to know, and I’ve read the email from them, forwarded from Rob.

      • the real harry1 says:

        I would still recommend moving the points to BAEC the millisecond they land in your IB a/c! 🙂

        If it all goes pear-shaped, wife & I have the pleasant dilemma of booking a few getaways in Spain for next year by Dec 1st – flights & hotels should easily use up 180,000 Avios…

        Does anybody know if I can book flights for the kids on my IB a/c? (ie same as on BAEC yes/ no)

  • mutley says:

    Still up om main Iberia site.

  • LHFlyer says:

    Many years ago LH used to offer an overdraft for their Senator level frequent flyers. From memory it was more or less enough miles for a business class flight from Europe to anywhere in the world (including the South Pacific). I seem to recall that the number of miles was a relic from a very old coupon based system. At any rate there was no requirement to ‘pay it back’ when you dropped to FTL or back to Blue. Presumably the leakage on this was tolerable because this system stood for quite a number of years.

    Very foolishly when LH did a status match for BA status holders (just as the travel blogs/websites really stated to become serious ventures) they let all the newly minted BA Senators have the overdraft. All of a sudden they had a stack of people who had never credited a mile to LH redeeming long haul business class awards.

    LH’s solution for all this was to amend the Ts&Cs of Miles and More to provide that if you dropped down from Senator the miles had to be repaid (i.e. by being earnt) within 90 days (or similar) or LH could bill you for the miles (at some super high euro cents per mile). This applied across the board – namely to people who had both dropped down from Senator after earning it and who dropped down after being status matched. I seem to recall that LH did indeed start send invoices out. Whether they bothered to enforce the (GBP8k or so) invoices in a court in the member’s relevant jurisdiction is another matter. Although I would imagine that in this country there would be plenty of mercantile agencies who would be willing to do this charging LH only a percentage of recovery though.

    I would imagine that this will be one way for IB to attack the problem of thousands of IB+ accounts sitting at -90000 miles on 2 December.

  • Kk says:

    All of the bookings are linked to an account, simply they can work out which flight or route are most likely with lots of no show base on the analysis of someone booking behavior.

  • Matt Snell says:

    I managed to book 5 flights 🙂 so that’s 45000 Avios points 🙂 l never book on Iberia before and used Iberia web site. So will it be bad if let go negative in December? As I always used BA to fly. Or should now book on Iberia in future?

    By the I also brought 4000 Avios on Groupon Ireland for €50 so in total 49000 Avios.

    Hopefully with my new Amex gold credit card I get another 20000 Avios when I spent £2000!!

    • Matt says:

      Did you not get referred so you could earn 22,000?

      • Matt Snell says:

        No it was done directly with American Express. I should got a referral ????

  • R says:

    FWIW, this is the message I got back this morning from the Twitter team.

    “Hi [R], Thank you for your inquiry, and sorry for the late reply. Please be advised that our promotional Avios cannot be transferred. Kind regards, ”

    It seams that apart from what Rob was told by the marketing team, all the IB reps are singing with one voice. Presumably the proof of the pudding will soon be in the eating. If, that is, the points actually post in the near future ….

    • Ian says:

      I’m sure that will be the case. The question is whether they ring fence the promotional avios or simply disable all transfers. Depends how good their IT team is I guess!

  • Gavlar says:

    I made 10 separate one-way bookings for the wife and I, and I entered our Iberia Plus membership number on the booking. The confirmation email I got for each booking confirmed the Iberia Plus number had been captiured correctly.
    However I’ve just gone into the Manage My Booking on the Iberia website and under Passenger Information the Frequent Flyer Card info does NOT contain our Iberia Plus numbers. Instead it says “Add Number” and clicking this takes me to a page where I can enter my Iberia Plus number.

    This is a bit concerning to me. Any ideas ?

    • the real harry1 says:

      yep more than a little concerning

      but not a massive problem – you made the booking whilst the promotion was running, if the IB number is missing, get it added in

      1. check with IB if your suspicions are correct
      2. if missing, add in the IB number

      I checked one of ours on IB Manage your booking and all OK, the IB numbers were added automatically yesterday when I clicked I was flying, having logged in

    • Gumshoe says:

      When you’re logged in to the desktop site, click on ‘Bookings’ on the left hand side of the home page. All your bookings should be listed. If not, I’d suggest you have a problem.

    • EvilGazebo says:

      As I think Rob has already said, if your confirmation emails have the FF number in then I think you should be good, Worst case might require some chasing/manual application but their IT problems / inconsistencies should not be your problem. At least that’s what I’m relying on……..

    • Will says:

      Gavlar I am just noticed the same issue. Can’t seem to get anyone on Iberia phone who can discuss Iberia plus queries so be interested to know how you get on. Adding the number seems pretty straight forward but wondering if it’s better to get them to do it

    • Gavlar says:

      I’ve just added on the number and now they all appear under “My Bookings” within my account and my wifes account. I did also send them an email earlier with screenshots so fingers crossed its ok and I don’t have to fight to get the points.

      • Londonsteve says:

        I booked two flights and due to an IT error, the system claimed that the passenger name and IB Plus account names were different. They were not. There was no way to force the page to accept the number, so I had to go ahead and book without a FF number, choosing the write to Iberia same day via email and try to get them added. I would add, I have had my IB Plus account since 2014.

        I have just received a reply to inform me that as the number was not in the field at the point of booking, I am ineligible for the promotion. I consider this completely unfair and I booked these flights in good faith as a long standing member (certainly compared to people that were signing up their dog and great aunt with new accounts just to milk the promotion). I know a lot of people were having the same technical problem as I and some might even have gone ahead and booked 10 flights in the same circumstances….

        Does anyone have advice about potential next steps? This feels like Iberia washing its hands of something that was down to their patchy IT in the first place.

        • the real harry1 says:

          possibly chargeback to whichever credit or charge card you used, saying that IT glitch (as you detailed) meant you are missing out on 18,000 bonus points, you could make it sound as if it’s IB at fault

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