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Kimpton Fitzroy London hotel now bookable with IHG Rewards Club points

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The Kimpton Fitzroy London hotel in Russell Square is now bookable via This includes reward nights, which are pricing up at 70,000 IHG Rewards Club points.

The hotel website has launched and is here.

This hotel was briefly known as Principal London before IHG bought Principal Hotels.  It was the Hotel Russell before that but bears no resemblance to those days.

Kimpton Fitzroy London open

Before it reopened as Principal London, the hotel underwent one of the most expensive and thorough refurbishments ever seen in London.  At £85 million, it cost more than the refurbishment of the InterContinental Park Lane a few years ago – and that involved adding an extra floor.  Whilst I haven’t seen the rooms, I am tempted to bet that this is now the best IHG Rewards Club hotel option in London.

IHG clearly agrees at 70,000 points per night.  Given that rates start at £350 for random midweek dates this Autumn, that is fair.  That said, remember that the InterContinental at the O2 is only 45,000 points per night and is a very pleasant hotel indeed – see my InterContinental O2 review here.

Elite members of IHG Rewards Club receive a $15 equivalent minibar credit, as they do at all Kimpton properties ($10-$15 depending on hotel).  All guests, with or without status, can also join in the nightly one hour wine reception which is another signature Kimpton feature.

Kimpton Fitzroy London suite

And get 10,000 bonus IHG Rewards Club points …..

As an opening offer, IHG is offering 10,000 bonus IHG Rewards Club points if you book for two nights or more.

You need to book via this link.  You need to book and stay before 31st March 2019, stay at least two nights and book via the promotional page.  I am guessing that the bonus points do not count towards IHG status.

Above is a picture of one of the suites.

IHG Rewards Club update – November 2020:

Get bonus points: IHG’s current promotion is ‘2x’, which runs until 15th December 2020. You can learn more in our article here. You can register here using promo code 44480.

New to IHG Rewards Club?  Read our two-part overview of IHG Rewards Club here and here and our article on expiry rules here.

Buy points: If you need additional IHG Rewards Club points, you can buy them here.

Want to earn more hotel points?  Click here to see our complete list of promotions from IHG and the other major hotel chains or use the ‘Hotel Promos’ link in the menu bar at the top of the page.

Comments (152)

  • CountryKerry says:

    OT: Spoke to Lloyds about the short life of my new card (8 months). Lloyds are moving to a new rewards structure which will affect me at the start of my new year ???? which coinicides with the new year of membership. The agent wouldn’t say anything else. No mention of upgrade vouchers but avios will still be on the table!

  • Callum says:

    That definitely isn’t a hostel.

    And do Generator really dominate this market? Loads of hostels/hostel chains provide private rooms – does Generator have a particularly high ratio of private:shared?

    • marcw says:

      I guess Rob is referring to chains – there´s also A&O Hostels, that generally operate in Ger/Austria/Czech Rep and Netherlands. But in general, majority of hostels tend to offer private rooms (with shared bathroom and/or ensuit)

    • Rob says:

      I was thinking of the ‘luxury hostel chain’ market. Can’t name anyone except Generator.

  • Nigel the pensioner says:

    IMHO Hilton have had hostels in their portfolio for ages……start with Hilton Paddington….????

  • Stephen C says:

    I’ve my IHG credit card free night booked for a Crowne Plaza in London on Sunday night, anyone know how quickly you get it credited back if you cancel? Kimpton shows reward availability for Sunday so I’m guessing I can use my free night, just don’t want to end up with nowhere to stay if I cancel the CP and don’t get the free night back in time tot book it

    • KevMc says:

      If you do a search for UK Credit Card Free nights, there are none available at all for any dates (presumably they’ve not loaded them in yet), so you may want to double check that you will be able to use it before cancelling. Maybe try calling IHG and getting them to do the cancellation/re-book in the same call, if it is possible.

      • Stephen C says:

        Couldn’t find a way to do the search without having a reward night available, will have a go on the phone

        • KevMc says:

          It may be that you can only do the search for the UK CC Free night if you have a valid voucher? I clicked on the ‘Book Free Night’ button in my profile, and then the option was ticked up.

    • Scallder says:

      The voucher is returned instantly upon cancellation

    • Lady London says:

      IME it’s been immediately visible in the app for me.

  • Brighton Belle says:

    Kimpton Fitzroy. You can book using points but booking using a free reward night from IHG card spend is not offered.

  • Mark says:

    OT: Do we think the Spend £5, get 500 avios is a genuine offer? Or could it be an error? It seems too weird to be true. I’ve spent £5 numerous times since saving the offer and not had an email confirming i’ve triggered the bonus 500 avios. Normally when I trigger an offer I get an email almost instantly.

    • Stu N says:

      Yes, genuine. Spent £9 on Tuesday night – says I have redeemed the offer in the app this morning.

      • Mark says:

        Thanks for that, good to know. I’ll just wait to see if it triggers the bonus over the next few days.

  • KevMc says:

    Are Kimpton properties available to be booked with extra perks such as hotel food/drink credit through Bon Vivant?

  • Craig says:

    I like the Motto idea. I see this as Hilton’s way of capturing some of the Air BNB market. Just add a few extras like: Nespresso coffee machine, towels, and luggage storage then I’ll be there!!