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Is this image the new British Airways Club World business class seat?

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Do we have a picture of the new British Airways Club World seat?

Reader Dave left a note in our comments yesterday which I found interesting.  I wrote an article highlighting a BA survey which implied that Club World could be getting private suites with doors.  Some extra information sent to me by a reader suggested that I was on the right lines.

Dave highlighted this article from Runway Girl Network.  Scroll down to the third picture in the main article (which is the 4th picture if you include the one above the article), captioned ‘Rockwell Collins ….’.  I can’t reproduce it for copyright reasons and I can’t find any ‘official’ version.

This is the Collins Aerospace ‘Elements’ Business Class seat, previously known as the ‘Super Diamond’ seat, with an added door.  More importantly:

it is the same seat – just without the door – that American Airlines successfully uses and that Qatar Airways successfully uses on most of its non-Qsuite aircraft 

it has a ‘fixed’ TV screen which we know is part of the new BA set-up

No airline has bought this seat yet, I think, which would give BA a bit of novelty value.  The fact that it would appear familiar to AA and Qatar Airways flyers is another plus point in its favour.  Let’s see.


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Comments (86)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Kayleigh says:

    O/T: Does anybody know how many points you can get for referring a friend from SPG Amex? Any bonus for adding supp cardholder to SPG card?
    Need to boost Asia Miles, but need to wait several more months until I can apply for Gold card again, so SPG looks like the only alternative in the interim?

  • Vasco says:

    That Rockwell Collins seat looks really narrow…

  • paul says:

    This speculation on a new BA seat is really dull. The bottom line is CW is pathetic and BA would have changed it years ago had they not been so protected at fortress Heathrow and by the agreements to share revenue etc on TATL and other routes. It’s poor on every level and a single flight on QR. AA, CX or a myriad of other airlines will demonstrate just how poor it is.
    If they reveal the new seat tomorrow it will be at least 5 years before it can be guaranteed and it will never appear on the their clapped out 747 fleet. As it is, it might be roll out later this year, and that means crap world is with us till 2024 and probably 2025.

    • Phillip says:

      A guarantee of a standard seat is a rare occurrence this day and age across any airline’s fleet. Allowing one of the only airlines with consistency, “5 years” to refurbish to the extend of consistency is actually not a lot to ask for.

      I expect many people lamenting the current club world seat when it’s gone!

    • TGLoyalty says:

      The club world seat really isn’t that bad.

      As a talker traveller it’s better than most of these cubby hole seats.

      • Paul Hickey says:

        The CW seat isn’t bad, the grub isn’t bad, the bed isn’t bad, on the new aircraft the TV isn’t bad. The lack of space to put things i.e. headphones, phone, drink, iPad, magazine is terrible, as is having to hop across legs if you don’t get the right seat.

        • Alex D says:

          I agree it isn’t really that bad! IF it was a 1-2-1 config or even 2-2-2 with direct aisle access but of the exact same seat people would complain a lot less. The storage is poor but i often find everything else to be great

    • Jonah says:

      And your comment hasn’t exactly livened it up!

  • james says:

    We flew on one of the Air Belgium flights back from Dubai recently in Economy. Very cramped and uncomfortable seats. I’d guessed it wasn’t going to be a nice experience and nearly paid for an upgrade to club, but am so glad I didn’t. The Club seats on the flight are only a tiny bit better than normal Premium economy… would have been immensely disappointed to have got that. Signs at the check-in should have been a clue that thsi was a big step down as BA were offering to put everyone on alternative BA flights if the Air Belgium wasn’t okay, but time was against us.
    I wouldn’t fly that distance again with them though

  • rob says:

    OT

    I am checking daily for 2 seats between ICN & KUL to open up for the 2nd March on Malaysian. Am I wasting time hoping for business availability to open up, or should I just book the only 2 remaining economy seats? I know alot of airlines release space 1/2 weeks before departure.

    Wish I’d booked the F seats when they were still bookabale!

  • BJ says:

    OT: Nectar but probably widely targeted: 1000 bonus points available on LNER and Virgin Trains through 5 February. A second offer for 750 bonus on Virgin Trains until 17 February IIRC.

    • Shoestring says:

      Shopper Points:
      (Possibly) Targeted – 500 Nectar points with BPMe app, 1,000 Nectar points when you fill up and swipe at BP
      Two new BP and Nectar offers have popped up in my account and I hope that everyone will have at least one of them showing in their account.
      The two offers I can see are
      500 bonus Nectar points with BPMe app
      1,000 bonus Nectar points when you swipe your card at BP

    • Gavin says:

      Already sending a notional child from Edinburgh to Haymarket a few times in February!

  • Adrian says:

    So basically this is the old QR/AA seat with a door? This seems about right for BA. QR have already moved on to something better, BA won’t even have this on their whole fleet until approx. 2024 and the old queen (747) will never see the new seats. Revenue management is key for BA and us self loading freight secondary. I still have to fly BA metal (and drive to London every time for the privilege) but I avoid them where possible, taking AA/QR/CX whenever I can. I’ve said it before, but BA just simply don’t want to be better, the sooner we have that 3rd runway the better.

    • Catalan says:

      Qatar’s Qsuite will not be installed on their B787 as the aircraft is too narrow.

      AA’s ‘best’ seat is only installed on their B77W fleet.

      Cathay’s new A350 seats are all being ripped out and replaced due to poor quality and negative customer feedback.

      The grass is not always greener on the other airline!

    • Evan says:

      Er… that still potentially means a “better” J seat than CX, AA, AY, IB, and many others with no door – if your goal is privacy and all aisle access. I don’t see any of those airlines about to add said door anytime soon. And yes the seat quality on the CX J seat was shocking IMHO.

  • rams1981 says:

    OT as ambassador you should now get up to 20 usd credit for food/drink at an intercontinental?

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