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The Amex / Amazon ‘£25 off £40’ coupon is working again – even if you’ve used it before

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For the last couple of years, Amazon has been offering a generous bribe to anyone with an American Express card which offers Membership Rewards points.

You may not be aware that Amazon lets you pay for your purchases on the UK site with Membership Rewards points.  I absolutely do not recommend this, because you are only getting 0.45p per American Express point, but the feature exists.

Have you already registered for the Amazon / Amex offer?

If you have signed up for this feature at some point in the last couple of years, there is some interesting news.

A new Amazon discount code – AMEX25OFF – seems to get you £25 off a £40 order when you part-pay using Membership Rewards points.

For absolute clarity, this code works even if you already got a £15 or £25 discount when you originally linked your American Express and Amazon accounts.

Here is a screenshot I took on Wednesday when I was ordering something for my son:

AMEX25OFF American Express Amazon discount code

As you can see, £25 has been deducted from my order.  You can also see that I redeemed a grand total of 10p of Membership Rewards points (22 points deducted).

To get this to work:

You need £40-worth of items in your basket which are ‘Sold by: Amazon’ 

For absolute clarity, anything sold by a third party, even if it is ‘Fulfilled by:’ Amazon, won’t count, neither will digital content or gift cards

If your basket contains multiple items, they must all have identical shipping times and be delivered to the same address

You need to select your Membership Rewards-linked American Express card to pay

You MUST select the option to fully pay with points (bad idea due to the poor value you get) or ‘part pay with points’ (a good idea, redeem 10p-worth as I did!)

You add promo code AMEX25OFF

All sorted, as the screenshot above shows.

Does this work if you have not already linked your Membership Rewards and Amazon accounts?

We don’t know.

This is what to do, assuming you have not done this offer in the past:

Link your Membership Rewards account with your Amazon account by visiting this page on the Amazon website – note that this discusses a poorer offer, worth £15 off a £40 spend, which has now closed anyway

Buy £40 of items on amazon.co.uk following the guidelines I listed above

Qualifying credit and charge cards would include:

…. plus Green, Centurion and various cards now closed to new applicants.

You MAY find that the AMEX25OFF code then works.  Or it might not ….

If you are reading this via email, I suggest you pop over to the HFP website during the day to take a look at the comments on whether this is working or not.

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You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

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Earning miles and points from small business cards

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Category

American Express Membership Rewards

Comments (111)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Nik says:
    26 Apr26 April 08:51

    I linked a new Amex card this morning and immediately made a purchase with the £25 discount

  • Anna says:
    26 Apr26 April 08:53

    I’ve very recently cancelled all our MR cards…

    • MikeL says:
      26 Apr26 April 09:49

      Same here 😢

    • Shoestring says:
      26 Apr26 April 11:07

      you could borrow anybody else’s Amex card to use 2 MR points, not lending you my details as I wouldn’t know what you might to get up to 🙂

      but mum or brother etc?

  • John Munn says:
    26 Apr26 April 09:00

    Thanks very much! This worked for me. Got the HP Printer I was looking for and used up a few membership reward points that I had left. Total cost to me: £16.

  • Craig Actob says:
    26 Apr26 April 09:14

    Cheers Rob, saved me £25 off my new iPad and went some way to justifying the annual fee, in addition to the £50 off I received at Hilton last weekend for spending £250 thanks to the AMEX offer you’ve previously covered.

  • Mike S says:
    26 Apr26 April 09:26

    Thanks Rob, worked for me!

  • MANIB says:
    26 Apr26 April 09:39

    Hi. Just used the code and 5p (11 MR) of points.
    Thank you for the heads up.

  • Alex says:
    26 Apr26 April 10:08

    Well done Rob, however I must point out that it was a waste of 20 points when you could spend just 2 instead of 22…

  • Julian says:
    26 Apr26 April 10:13

    I wonder who pays for the £25 reduction in the transaction cost? Is it Amex or is it the merchant?

    If the latter then no wonder some stores refuse to take Amex).

    Anyway doesn’t apply to me as my Lloyds Amex card is still working and still no date of execution regarding its final demise notified to me so far.

    • Shoestring says:
      26 Apr26 April 10:15

      Not the merchant

      • Julian says:
        26 Apr26 April 11:16

        Shoestring,

        Are you sure about that noting that only one merchant website, Amex, is involved in this promotion and that Amex have very deep pockets indeed to fund promotions to encourage customer loyalty (they constantly offer free Amazon Prime for a month for completing an order and I can’t be the only who takes it and then always unsubscribes).

        If the offer was available at any Amex retailer then possibly Amex would be funding it although in general Amex accepting merchants have to put up with a lot of additional financially penal crap to be one and this is why so many small stores seem to avoid taking Amex whilst big chains will do business with Amex because they have enough commercial clout to grind Amex down to offer a more sensible commission deal (Paypal in particular I’m sure pay Amex almost nothing more than Visa or Mastercard. Although obviously a non EU issued Amex must still cost the merchant something more or otherwise B&Q and Lidl would be accepting them.

        • Julian says:
          26 Apr26 April 11:17

          Sorry I meant that the only merchant website giving the £25 off for spending £40 off on Amex promotion was Amazon.

        • Julian says:
          26 Apr26 April 11:18

          I meant Amazon and not Amex in line 1 of the above post.

        • Shoestring says:
          26 Apr26 April 11:34

          Amazon aren’t giving away £25 to cement their relationship with Amex, no.

          As to whether there’s a split in costs, eg £20 Amex: £5 Amazon, you’d have to ask either of the principals 🙂

    • Mark2 says:
      26 Apr26 April 11:50

      Julian, your concern about Amazon’s profits is truly touching.

      • Mark2 says:
        26 Apr26 April 12:48

        And I am disgusted that you take the free Amazon Prime month then cancel; how do you sleep at night?

        • Julian says:
          26 Apr26 April 12:55

          Amazon is a ruthless commercial enterprise trading on unfair terms with UK merchants by being tax domiciled (but not goods domiciled) in Luxembourg and dodging most UK taxes so I have no compunction in taking any special offers they are paying for.

          However I suspect in this case that Amex may be paying the cost in which case I have no issue taking their filthy lucre either given the excessive and unfair charges they impose on small merchants and their failure to make life easy for their own cardholders by insisting that any accepting retail location always displays huge Amex accepted here signs rather than me instead having to try my contactless card on a card reader only to have the thing lock up (because they only take Visa or Mastercard) and then being delayed for 3 or 4 minutes while a manager has to be called to reset the pay terminal equipment to pay by Visa or Mastercard. Amex also deserve little sympathy due to their repeated refusal to work with Curve.

        • Julian says:
          26 Apr26 April 13:01

          P.S. I don’t get this offer anyway as I still only have a Lloyds Amex card not being a cynical master Amex card churner like some members of this website so clearly are.

      • Julian says:
        26 Apr26 April 12:49

        I would suspect most or all of the value of the Amex discount is paid by Amex and not Amazon.

        It is probably viewed by Amex as a way of reminding Amex cardholders that Amazon takes their card and may be it is a freebie Amazon force Amex to offer in return for paying them somewhat higher commission (but not nearly as high as a small restaurant or shop pays) than Visa or Mastercard on any transactions through their website.

        • Rob says:
          26 Apr26 April 13:50

          I think Amazon may be funding it because if they encourage you to use points it doesn’t seem like ‘real’ money and you’ll spend more. They have been laughably generous with the £50 vouchers for people signing up to Amazon Business – we have referred over 1,500 people to date, which has cost them £75,000 – and the money is a relative drop in the ocean for them.

          If Amex was paying, why the restriction on who sells the goods?

        • Shoestring says:
          26 Apr26 April 17:12

          There’s probably a split of costs. Could be 50:50 I guess

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