Maximise your Avios, air miles and hotel points

The Costco TrueEarnings American Express card – the UK’s best travel credit card – closes

Links on Head for Points may support the site by paying a commission.  See here for all partner links.

The next wave of American Express changes is here.

The Costco TrueEarnings American Express card has been closed to new applicants.

It should already have been removed from the American Express website by the time you read this.  If not, it will be gone in a few hours.

This is not hugely surprising.  In some ways, I am surprised it took so long.  A couple of years ago American Express lost its contract to issue Costco credit cards in the US.  This was a huge blow to the company, representing 10% of its global business.

For people who don’t know Costco, it is a US-based chain of – effectively – cash and carry warehouses.  There are 29 sites across the UK.  They sell a huge range of items and whilst the stores may be cheap-looking the products are not – wine buffs, for example, tend to swear by Costco for cheap Cloudy Bay and Dom Perignon.

In theory, you need to be ‘in business’ to become a Costco member.  In practice, their rules are pretty lax and you may well qualify for individual membership.  Anyone who works in finance, or is a retired employee of a bank, qualifies for example.  There is also a long list of professional bodies that are accepted.  If you are self-employed you are definitely OK.  Some big corporates also have company-wide deals for their employees.

Individual membership is £28 + VAT per year.  You should save that pretty quickly.

Why was the Costco TrueEarnings American Express card interesting?

For a small subset of HfP readers, the Costco Amex was very interesting.

There was no sign-up bonus but that was offset by some very generous returns:

No annual fee

1% cashback on all of your spending (capped at £300 per year)

3% cashback on all of your restaurant spending (no cap)

2% cashback on all of your travel spending (no cap)

The only ‘gotcha’ was that, to receive your cashback, you had to visit your nearest Costco to redeem a voucher sent to you annually by American Express.

You can probably see what got people interested.  If you were a heavy traveller, 2% cashback on all of your travel costs could be a significant amount of money.

The only snag is that there was the usual 3% foreign exchange fee. If you were spending money on travel abroad you were better off with an ‘FX free’ card. If you were travelling a lot in the UK, were booking a lot of foreign travel priced in £ or were paying travel bills abroad and getting repaid by your employer, however, this was very interesting.

Even the 1% cashback on all of your general spend was a decent deal given that the card had no annual fee.  Had there been no FX fees on this card, I think it would have been in the pockets of far more HFP readers than it was.

However, the card has now bitten the dust.

Are the Harrods, Starwood Preferred Guest (Marriott Bonvoy) and Nectar cards at risk too? I honestly don’t know:

the Harrods card occupies a very tiny niche and presumably makes little money

the Nectar card is widely held but there is also a Nectar-earning Mastercard issued by Sainsbury’s (with the super-ungenerous rate of 1 Nectar point per £5 spent, 80% less than the Amex card).  Now that Sainsbury’s owns Nectar outright, wouldn’t it prefer to promote a credit card issued by its own banking arm?

Creation is – in theory, but they are now 8 months behind schedule – relaunching the Marriott Rewards Mastercard

None of these three cards is irreplaceable …..


Want to earn more points from credit cards? – April 2024 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Virgin Atlantic Reward+ Mastercard

15,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback Business Credit Card

1% cashback uncapped* on all your business spending (T&C apply) Read our full review

Comments (79)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Qwerty Bertie says:

    The card is still available, but can the application be completed today? Will I need a Costco number to complete the Amex application, and if so can I get one of those from the Costco application, prior to the required visit to a store for a photo?

    • Relaxo says:

      You need a membership number. Takes 5 mins to buy one off Costco website. Number available immediately. Don’t buy the online membership; may not work on amex application

      • Qwerty Bertie says:

        Thanks very much. In the end I decided not to apply though. Although I was worried I might look back and think I should have got it whilst I could, after listing out all the pros and cons, and some sample numbers, I thought collectively the hassle involved isn’t worth it. If it were a card that could be referred then that would probably have tipped the balance, but it isn’t so I let it go.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.