Maximise your Avios, air miles and hotel points

You’ll soon be able to redeem Virgin Flying Club miles on Air France KLM

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It looks like your ability to earn and spend Virgin Flying Club miles on Air France and KLM flights – or, indeed, your ability to earn and spend Flying Blue miles on Virgin Atlantic flights – is closer than ever to going live.

The US Government has approved the restructuring of Virgin Atlantic’s shareholding and the creation of a new transatlantic joint venture with Delta Air Lines, Air France and KLM.  It is subject to a 14 day consultation which is now underway.

Virgin Atlantic joint venture

A little backstory …

Back in 2013, US airline Delta bought a 49% stake in Virgin Atlantic and secured a joint venture across the Atlantic.  This allows both airlines to better compete with British Airways despite a limited slot portfolio at Heathrow and the lack of a short-haul UK feeder network.

Delta also owns a 9% stake in Air France KLM, and both groups are part of the SkyTeam alliance.  It is no surprise that all three airline groups – Delta, Virgin Atlantic and Air France KLM – have been seeking to collaborate more closely.

Two years ago, Virgin Group signed a deal to sell Air France KLM a 31% stake in Virgin Atlantic, diluting Sir Richard Branson’s share to 20%.  In 2018, the three companies announced that they were filing for a transatlantic joint venture. In March 2019, Virgin Atlantic and Air France KLM announced new codeshare routes, the first stage of deepening integration between the airlines as they waited for regulatory approval.


The EU antitrust regulator gave its blessing to the expanded joint venture in February, whilst the US Department of Transportation has taken a little longer.

The US regulator has now given approval for the joint venture pending a fourteen day consultation period which should just be a formality.  Jet Blue does not appear to have succeeded in getting any slots at Heathrow released despite running a high profile campaign which it claimed would increase competition.

What is an airline joint venture?

Joint ventures are regulatory-approved partnerships that allow multiple airlines (in this case Delta, Virgin Atlantic and Air France KLM) to act as one, co-ordinating on pricing and scheduling.

Crucially, joint ventures also pool revenue. Regardless of which particular airline’s aircraft you find yourself on, the revenue generated from you as a passenger is distributed between the co-operating airlines.

Virgin Delta joint venture gets US DOT approval

British Airways has, for many years, operated a transatlantic joint venture with Iberia, American Airlines and Finnair.  Aer Lingus has also applied to join this JV.  BA also has a joint venture with JAL on flights to Japan and with Qatar Airways on flights to Doha.

No matter which airline you actually fly with across the pond, British Airways receives a portion of the revenue.  This is one of the reasons that British Airways maintains such a tight grip on transatlantic flying.

Whilst Delta already had joint venture agreements with Virgin Atlantic and Air France KLM individually, this expanded agreement closes the triangle and allows Virgin Atlantic and Air France KLM to co-ordinate too.

How will the joint venture benefit you as a frequent flyer?

It is obviously debatable whether allowing Delta, Virgin and Air France KLM to jointly set fares and share revenue on transatlantic routes is beneficial for the customer or not.  To the extent that the BA / AA JV already exists, it arguably creates a 2nd grouping which is big enough to challenge.  That said, prices would probably be lower if both joint ventures were shut down.

Ignoring any impact on ticket prices, the joint venture is hugely beneficial for your frequent flyer account.  You will soon be able to earn Virgin Flying Club miles on ALL Delta, Air France and KLM flights, whilst at present your Air France KLM earning is restricted to codeshares. The reverse is true for Flying Blue and Delta SkyMiles members.

You will also have the ability to redeem Virgin Flying Club miles on Air France and KLM flights. We asked Virgin how quickly they were planning to get this live but we did not receive any comment.

This opens up Virgin Flying Club redemption opportunities and makes it a far more interesting loyalty scheme.  You will be able to fly to many, many more places around the world thanks to Air France and KLM’s route networks, and it will make a radical difference to your redemption options flying to Asia, the Middle East and Africa.  Short haul redemptions in Europe will also be possible, albeit with a plane change in Paris or Amsterdam.

We will keep you updated with the Virgin Flying Club news as it is announced.  We have no idea what sort of mileage or taxes we can expect to pay for redemption flights with Air France KLM, which is the only potential sting in the tail.  It will be interesting to see how these are calculated and whether they choose to undercut the very high taxes and fees that British Airways imposes ……


How to earn Virgin Points from UK credit cards

How to earn Virgin Points from UK credit cards (April 2024)

As a reminder, there are various ways of earning Virgin Points from UK credit cards.  Many cards also have generous sign-up bonuses.

You can choose from two official Virgin Atlantic credit cards (apply here, the Reward+ card has a bonus of 15,000 Virgin Points):

Virgin Atlantic Reward+ Mastercard

15,000 bonus points and 1.5 points for every £1 you spend Read our full review

Virgin Atlantic Reward Mastercard

A generous earning rate for a free card at 0.75 points per £1 Read our full review

You can also earn Virgin Points from various American Express cards – and these have sign-up bonuses too.

American Express Preferred Rewards Gold is FREE for a year and comes with 20,000 Membership Rewards points, which convert into 20,000 Virgin Points.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express comes with 40,000 Membership Rewards points, which convert into 40,000 Virgin Points.

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Small business owners should consider the two American Express Business cards. Points convert at 1:1 into Virgin Points.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Virgin Points

(Want to earn more Virgin Points?  Click here to see our recent articles on Virgin Atlantic and Flying Club and click here for our home page with the latest news on earning and spending other airline and hotel points.)

Comments (138)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Jake Mc says:

    Unfortunately I doubt VA will undercut BA on taxes.

    Outside of this blog not many people will have enough miles for a long haul flight on both BA or Virgin (especially for travelling with families / OH as I imagine is the main types of booking) – customers won’t have the option therefore to choose so VA might as well match BA to increase profitability.

    Also VA now actually have a stronger value proposition for people living outside of London. Eg: Why would a family go to the time and cost of getting to London from the south west when they could hop on an AF/KLM flight and transfer from their local airport.

    With both factors I don’t think we will see an undercutting of taxes 🙁

    • Shoestring says:

      [Why would a family go to the time and cost of getting to London from the south west when they could hop on an AF/KLM flight and transfer from their local airport.]

      South West might not be the best example as this really only means Bristol/ Cardiff for AF/ KLM. You can forget about Exeter, Newquay, Bournemouth.

      But to answer your question, the reasons why not will be a combination of time and money. You’ll have to factor in 2x flights, ie changing at Amsterdam or Paris, with an onward flight to your final destination. Waiting on the ground twice, waiting in between flights, having to pay for 2 tickets spoke-hub-spoke, whether cash or on points.

      Whereas a 2 hour drive extra up to Heathrow on the M4 is cheap & easy. Giving you a point-to-point single direct flight to your destination.

      Argument breaks down once you start comparing AF/ KLM option starting from Edinburgh/ Glasgow, I guess.

      • Yawn says:

        Not sure. As a Cardiff resident, I just loathe that drive down the M4. Don’t forget the need to build in extra time because of the longer distance. Cardiff Airport is just half an hour away with rarely any security queues. And if I have to do any waiting, I’d rather do it in a lounge than in traffic. 😋

        • LewisB says:

          Echo this. Helps that the Cardiff Airport T9 express bus stops outside my flat in the Bay. Straight to the airport, no lines and straight on the 6am departure to AMS. The only exceptional rule I’ve found lately is the £1 car from Cardiff Airport to Heathrow.

          • Spaghetti Town says:

            +1 – I’m on the Cardiff qatar service in October to Singapore, same price as BA from LHR, so a complete no brainer. Better meals, 30kg baggage allowance and free seat selection.

        • John says:

          Especially the 40 mins of roadworks around Reading with avg speed cameras

      • Jake Mc says:

        That is a fair point w.r.t the 2x flights and waiting around but I guess it depends on preference. I was thinking however there isn’t enough people who would prefer the drive/transport to London (and associated cost) compared with a flight from their local airport (other examples are Norwich) – especially if 1x stop transfers on AF/KLM from the UK are included in the cost of a long haul flight using miles

        The cash argument breaks down as 1x stop flights will usually be cheaper than direct.

        Also I dont imagine the customer base of people who can choose between redeeming Avios/VA miles for group long haul travel (where the charges really start to add up) is large enough for any form of competition. Really hope I’m wrong though!

        • Shoestring says:

          I got excited at the thought of European reward flight possibilities opening up with AF/ KLM – then saw that at current points required levels & timings to get to our place in the sun, it was vastly more expensive and timewise much worse than RFS flights out of LHR, even allowing for Bristol/ Cardiff instead. And I’m driving up 4hrs from Cornwall, ho hum.

          However, as Raffles said previously, there is no certainty that Virgin will mirror the redemption cost of reward flights that are currently offered by AF/ KLM – it’s a separate airline and might ‘do a RFS’ type promotion or somehow otherwise make using Paris/ Amsterdam as a hub much more attractive – would be nice but I’m sceptical!

          But as noted by LewisB, the monthly promos *do* offer exceptional value if it happens to be somewhere you’d like to go, bit hit & miss but once those pesky kids are away, we’ll be a lot more flexible.

    • ChrisC says:

      VS can’t undercut BA on TAXES as TAXES are set by Governments.

      They may do something on CARRIER SURCHARGES which aren’t taxes at all but 100% down to the airlines.

      But of accuracy helps. Bad enough the airlines try to blame the government for their own carrier surcharges without anyone else doing it.

      • the_real_a says:

        VS can indeed subsidise the taxes as BA do with some RFS routes

        • Guesswho2000 says:

          Correct, the government couldn’t care less who pays the taxes, but someone has to. If the airline chooses to do it for the passenger, a la RFS, then so be it, and that gives BA a remarkable edge at the moment.

      • Mzungu says:

        “But of accuracy helps…” 😋😋😋

  • Urty says:

    This I great news, I’ve been sitting on around 60k delta miles which I earned in 2012, still there, as I’d no idea how to make use to them!

    • Shoestring says:

      I can beat that, I got my original 100K Virgin miles back in 1999 (through Amex) and have had to keep them alive the last 20 years with no redemption flights in Europe available

      • TripRep says:

        Playing the long game Harry, nice one

      • Yuff says:

        That’s serious commitment shoestring….
        I’m doing that with Tesco cc vouchers, several hundred expiring this month and Uber has disappeared now 😩

      • the_real_a says:

        Have you tracked the inflation/devaluation in that time Shoestring? What would 100k have got you back in 1999? 🙂

        • Shoestring says:

          nothing in Europe on Virgin back then either!

          we decided to stop flying LH with them when my eldest son hit 5YO, took the 3 of them to NZ and Thailand for the last time and decided to save money by holidaying at our European place in the sun instead

          clock is ticking and LH will start again fairly soon, not with 3 kids, though

    • Lady London says:

      I am doubtful of the use of those miles as earn and burn ratios on kl AF are sh*te do far as I can tell right now plus ridiculous co-pay. I would love this not to be the case under any Virgin tie-up.

    • Alex W says:

      @Urty, you can already spend Delta SkyPesos on Virgin, AF and KLM! So nothing has changed there.

  • LewisB says:

    Are we predicting being able to freely transfer miles between KLM Air France and Virgin? I don’t mind a Amsterdam transfer at all, I find doing that much easier flying from CWL than getting to Heathrow. So much so that I have accumulated a fair amount of Flying Blue miles, yet to use a single one however.

    • Alex W says:

      Unlikely, in the same way that you can’t transfer miles between BA and AA.

      • Shoestring says:

        you might not be able to move the points from 1 loyalty program to another – but you *can* redeem them for reward flights on a sister program

      • Yawn says:

        The question will be how much Virgin points will be worth where AF/KLM redemptions are concerned. 10,000 Virgin Miles gets you half way to New York, 10,000 Flying Blue on a bad day is not enough to fly Cardiff to Amsterdam…

        • LewisB says:

          But on a good day 10,000 can be enough to get you half way on Business to Canada, from Cardiff. I do find Flying Blue useless without the promo awards. Still yet to use one though so…

          • Spaghetti Town says:

            I’ve got 27k Flying Blue Miles just sitting around waiting for a rainy day, It would be a dream to be able to transfer them to VS, but very unlikely I know!

          • LewisB says:

            I’ve got 32k and they are difficult to earn. That’s entirely from flying. The best Flying blue promo deals seems to sit around the 40-50k… Miles are even harder to earn now since it’s based on cash tickets.

          • Spaghetti Town says:

            Make that 29.7k actually! All mine are from flying with the majority coming from a mistake Alitalia fare in Business Class BCN-FCO-LAX-JFK-FCO-BCN which I had for £450!

          • Alex W says:

            I thought you could transfer Amex MR to flying blue. So not that hard to earn compared to other airlines.

      • Guesswho2000 says:

        Unlikely, but stranger things have happened – SQ and VA allow transfers between KF/Velocity, but you lose value each time. In spite of this, the numbers do occasionally add up (even if it’s just because you can almost print Velocity points in Australia, whereas Krisflyer miles are harder to come by).

  • krys_k says:

    Will there likely be a restriction on class of travel available for Virgin points on KLM or Air France ?

  • TigerTanaka says:

    As well as the points & fees on redemptions, it will be interesting to see the KLM points/status earning on Virgin (and vice versa). There are a lot of regional based flyers who are heavy KLM users thanks to their fantastic U.K. route network. Will these people be tempted to start crediting to Virgin instead? Or is an occasional flyer better crediting to KLM instead as they can make better use of the miles.

    I’m KLM gold but with this change I can possibly make some use out of my 8,000 Flying Club Miles.

  • Harry says:

    For all the BA bashing, some of which is justified, nothing beats their Avios intra European redemption rates and taxes, fees, etc. flying from Heathrow or for flights within the UK or on the few regional international flights. Those awards are very good in terms of miles [Avios] required and the low fixed taxes, fees, etc. required. I recently flew BA Club London to Manchester for just 7,750 Avios and £25. Cheapest paid ticket on the same flight was around £400. The service was great both on the ground and in the air. Fast track security, lounge, meal onboard and a quick exit from the plane. And for a 50-minute flight, the seat was even quite comfortable! Whilst the fees taken by BA across the Atlantic are outrageous, I find the product to be good and the new 350 Business product looks excellent. [No, not a BA troll or employeee!]

    • TripRep says:

      Harry – how did that route compare in time/cost (and CO2) against driving or taking the train?

      • Shoestring says:

        the danger is that the green mob/ flight shamers agitate to get VAT on int’l tickets & fuel duty added back in to even up the playing field vs trains

        you can be sure of one thing in life: if you’re having too much fun, sooner or later some do-gooder will come along to mess up your day

        • Mark2 says:

          +1

        • TripRep says:

          “you can be sure of one thing in life: if you’re having too much fun”…

          Let me fix that for you…

          “Someone else will be footing the bill…”

    • @mkcol says:

      Your Avios & RFS fee comes to about £110 based on Rob’s valuation.

      Virgin Trains’ First fares start from £50

      According to carbonfootprint.com the flight would create 0.04 tonnes of CO2 whereas the train would be half that at 0.02 tonnes.

  • Gavin says:

    So can Virgin miles be earned on Air France metal only – what about Air France codeshares eg flying on Korean Airlines metal with annAor France flight number?

  • TripRep says:

    Good update Rhys.

    Any news on redemption on VS with FlyBE

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