Intriguing new Avios promo – open ANY seat for Avios, on any flight, if you hit a qualifying target

Someone has been thinking outside the box over at Waterside.  British Airways has launched a brand new offer for UK Executive Club members with an interesting twist.

If you qualify, you will get an intriguing reward – you can convert ANY seat which is bookable for cash into an Avios seat.

You still need to pay the standard number of Avios for your seats plus taxes and charges.  The seats are not free.  The special benefit is that you can forget about not finding any Avios availability – BA will open up the exact seats you want on the exact flight you want, as long as seats are still available for cash.

And good news: it isn’t restricted to any specific classes and there is no seat cap per flight.  The bad news is that there are a small amount of blackout dates – more on those later.

There is one important qualification for this promotion: you have to book and travel four long-haul return cash bookings in Club World or First before 12th February 2020 before you unlock this ability.  Existing bookings do not count.

If you are a British Airways Gold Guest List member, you will immediately recognise that BA is effectively giving all BAEC members the chance to earn the same ‘joker’ that you receive as a GGL benefit.

Full details and registration are on this page of ba.com.

This isn’t an offer for everyone, and BA recognises that the offer could look quite restrictive. However, there is potentially some real value here.

Many of the people who will be able to qualify for this offer will already be British Airways Executive Club Gold members.

On the face of it, this promotion looks fairly similar to the standard Gold Priority Reward benefit.

For those unfamiliar with this benefit, a Gold Priority Reward gives you the ability to use double the regular Avios to secure a seat of your choice, providing you book 30 days or more in advance.  Rob is a huge fan of this benefit for snagging ski flights over February half term, when you can easily pay £500+ per person for a Euro Traveller flight to France / Austria / Italy / Germany.

In comparison, this offer also lets you open any seat that is available for cash, but for the normal Avios price rather than double.

Here are some sample itineraries where you are unlikely to find standard Avios availability:

4 x Club World tickets to Dubai at Easter

Using the Gold Priority Reward – 960,000 Avios + taxes / charges

Using this ‘Unlock’ offer – 480,000 + taxes / charges

You’d save 480,000 Avios if you qualified for this deal.

Closer to home:

4 x Club Europe tickets to Corfu at May half-term

Using the Gold Priority Reward – 320,000 Avios +  taxes / charges

Using this ‘Unlock’ offer – 160,000 Avios + taxes / charges

You would save 160,000 if you qualified for this deal.

These are big savings, even if you do need to take 4 Club World or First flights before 12th February in order to unlock them.

If you are not already a Gold member – although the 4 Club World flights would get you fairly close in themselves – this new offer is even more valuable as you don’t have access to Gold Priority Rewards at all at the moment.

There are blackout dates, but manageable ….

Whilst there are some blackout dates, there are fewer than you might expect.  All of the blackout dates are two-day blocks rather than week or month-long periods.

The small print

For your four qualifying flights in Club World or First:

• You have to pre-register via this link BEFORE booking any of the qualifying flights
• Flights must be taken by 12th February 2020
• Flights booked in Club World or First to the following routes are not eligible to unlock the promotion: Amman, Beirut, Moscow, Tel Aviv.
• Flights have to be made on British Airways, no codeshares

When redeeming your flights:

• You can only redeem for up to a maximum of 5 passengers on the same booking.
• Upon completion of the requirements, BA will contact eligible members via email on 28th February with a reward access voucher, and instructions on how to redeem.
• Redemption booking to be made by: 30 April 2020
• Redemptions must be made at least 30 days in advance of travel
• Redemption travel by: 31 October 2020
• I have spoken to BA and they confirm that you can use a BA Amex 2-4-1 voucher alongside this offer

How to use the offer

Pre-register now using this link. You’ll simply need to click the Register Now button if logged in and that’s it.

I don’t think anyone – including BA – is pretending that this offer is for everyone.  However, if you are taking one long-haul Business Class or First Class flight per month on average, you might want to think about the benefits of moving four of them to British Airways before 12th February.

Remember that this offer would double-up with the current ‘double Avios’ promotion (article here and register here) if you can book your flights by 13th December.

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How to earn Avios from UK credit cards (April 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

There are two official British Airways American Express cards with attractive sign-up bonuses:

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

SPECIAL OFFER: Until 12th May 2024, the Capital on Tap Business Rewards Visa card is offering a bonus of 30,000 points, convertible into 30,000 Avios. You must have a Limited Company to apply. Click here to learn more and click here to apply.

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.